Tag archive: Searchmetrics

Like a train pulling out of a station, Google’s long-awaited mobile-first initiative represents a journey to new places. The search engine giant on March 26 officially confirmed it will show a preference for returning mobile-optimized pages in search results over results marketers configure for desktop computers. In a special installment of Unwrapping the Secrets of SEO, we’ll […]

Let’s face it, anyone who mentions he or she is into search engine optimization at a party is bound to get yawns or polite disinterest while expounding on the subject. Mention you work in content marketing, though, and interest increases. What most people don’t understand is that the two are increasingly becoming intertwined as modern […]

If you use Google’s Chrome browser, you may have noticed your life is suddenly a lot less cluttered. In mid-February, the search giant rolled out a new Chrome ad filter that automatically removes full page ads, ads with autoplaying sound and video, and flashing ads from mobile and desktop results. The reason? Google says they […]

Just as every website needs a redesign over time to look fresh and new, a marketer’s content requires similar tune-ups. As business and customer needs evolve, and search engines tinker with their algorithms and set new rules of engagement, conducting a regular audit of your content is both necessary and required.  Our colleague Jasleen Kals […]

In case anyone missed the memo, Google has proclaimed that mobile is where it’s at these days. As it begins implementing its Mobile-First strategy, one of the increasingly key Google initiatives marketers will need to understand is its Accelerated Mobile Pages (AMP) option. At Searchmetrics, we’re introducing a new blog feature called Pulse, which will offer details and […]

February 22nd, 2018 | Analysis 2 comments
Olaf-Kopp-Thumbnail

Milestones such as the Knowledge Graph, Hummingbird and RankBrain have helped bring Google a few steps closer to becoming a perfect search engine. Statistics, semantic theories and structures, and machine learning all play an important role. In the latest Unwrapping the Secrets of SEO, guest author Olaf Kopp examines aspects of semantics and machine learning in Google search. […]

When Google introduced Google for Jobs in late June, market watchers wondered whether yet another one of the company’s initiatives would have a major impact on the organic jobs-listing market and the likes of monster.com and glassdoor.com. In this week’s Unwrapping the Secrets of SEO, I’ll take a deeper look at Google for Jobs and […]

No doubt, many a marketer is taking vacation time to enjoy the sunshine and outdoors. For those of you feeling the heat at work from bosses who want you to come up with ideas for new content, remember everything old can be new again. In the latest installment of Unwrapping the Secrets of SEO, I’ll walk you through some […]

President Trump’s first 100 days in office is an important benchmark. The American electorate wants to see what any president has (or hasn’t) done, and whether that person has held true to the promises made on the campaign trail. In this spirit, I’m revisiting a look at the WhiteHouse.gov site’s performance to see how it […]

May 17th, 2017 | Analysis, General 2 comments
Rebooting_Ranking _Factors-thumbnail

We are gathered here to formally acknowledge that Universal Ranking Factors are dead. The new kings of search will be online marketers who master the fact that signals for relevance have been replaced by specific ranking factors based on search intent and industry relevance, according to the Searchmetrics Ranking Factors study, “Rebooting Ranking Factors.” Content […]

December 13th, 2016 | Analysis 11 comments
Page 1 of 3123