Author Archive: Larissa Douglass

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Industry watchers said in 2017 that search builds traffic and social builds brands, but Chinese developments could change everything. As digital marketers consider allocating resources to one or the other, they might want to consider that the distinction between search and social looks set to fall away in China. Google’s investments indicate that what happens in […]

Like a train pulling out of a station, Google’s long-awaited mobile-first initiative represents a journey to new places. After the confirmation of the rollout on March 26 2018, it took a while for things to really get moving, but in September 2018, mobile-first started to pick up the pace, as Google sent out a wave […]

September 20th, 2018 | Unwrapping the Secrets of SEO 1 comment

Blockchain is in the news. All the time. The buzz around the technology hasn’t gone away, even as crypto currencies like Bitcoin fluctuate and hacking concerns persist. A quick Google News search shows that not only tech companies like Google and IBM, but also retail giants like Walmart or Brazilian Via Varejo are invested in […]

September 17th, 2018 | Memo to the Modern Marketer No comments

Many of you know Alexa, Cortana and Watson, but have you heard of Lisa, Erica or Lieutenant Judy Hopps? Probably not. That is, unless you’re planning a trip with Amtrak, checking your balance on Bank of America’s website, or investigating mysteries from the Disney animated crime caper Zootopia. In this Memo to the Modern Marketer, we […]

“Who was the actor in the Titanic?”; “What’s the weather like outside?”;“How many cups are in a quarter pound of flour?” Welcome to the age of instant answers driven by titanic algorithm changes, the increasing use of mobile voice search and the rise of smart speakers. In this week’s Memo to the Modern Marketer, we’ll provide some tips […]

“Just get to the cloud. There’s no time to waste anymore.” – Eric Schmidt, former CEO of Google, during a speech in March 2017 Fast forward to Google’s recent annual I/O conference, and it’s clear the cloud train has left the station. Cross channel and cross device, marketing strategies need to “just work” and consider voice, visual, video, natural language […]

May 17th, 2018 | Pulse 1 comment

Tesla founder Elon Musk deems it more dangerous than nuclear weapons. Facebook founder Mark Zuckerberg believes the technology will help save us from ourselves. Whether you’re onboard with advances in machine learning, few doubt true artificial intelligence is coming sooner rather than later. Upgrading won’t be optional once the paradigm shift happens. AI will soon manage […]

In case anyone missed the memo, Google has proclaimed that mobile is where it’s at these days. As it begins implementing its Mobile-First strategy, one of the increasingly key Google initiatives marketers will need to understand is its Accelerated Mobile Pages (AMP) option. At Searchmetrics, we’re introducing a new blog feature called Pulse, which will offer details and […]

February 22nd, 2018 | Analysis 2 comments

If you haven’t heard of Bitcoin or the world of cryptocurrency, you’ve been living under a rock. The digital currency craze has moved out of the shadowy world of money launderers and other bad actors into the mainstream. Now, cryptocurrencies are just about on everyone’s wishlist as a means for getting rich quick. In our latest Memo to the Modern […]