Industry News and Trends
The tech industry is an exciting place to be and the world of search engine optimization is no different. Google’s search engine results pages are a volatile environment, with algorithm updates and new forms of search integrations that keep the SEO industry on its toes. Those of us who work in SEO are constantly working to understand what Google is doing to gain that competitive edge. At Searchmetrics, we keep you up to speed on the latest Google updates and the world of SEO. Understand which optimization tactics are en vogue and which have been consigned to the SEO history books.
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Google News: The ‘Helpful Content Update’ is coming
Industry News and Trends Time to read: 5 minWith Google's latest update, the quality of website content will be evaluated across all pages. Read the latest news in our blog article.Read More -
The Online Market in India
Analysis Time to read: 11 minSearchmetrics' expert Marcus Pentzek explores the current online state of play in India and the opportunity it poses for digital growth.Read More -
How to Conduct SEO Experiments to Optimize Your Website
Analysis Time to read: 19 minSEO is a bit like science - you need to be prepared to carry out tests to get the best results. So, get you lab coat on and read our tips on how to conduct SEO experiments to optimize your website.Read More -
7 eCommerce SEO Tips to Drive Organic Traffic
Analysis Time to read: 9 minThere's more than one way to drive traffic to your eCommerce website. Investing in developing an SEO strategy to compliment your other digital marketing efforts could have a dramatic impact on traffic. Check our top SEO tips to help you achieve exactly that!Read More -
Google Core Update June/July 2021: All the info on Google’s summer updates
Analysis Time to read: 21 minAre we set for a sizzling SEO summer? - Google announced two-part core update for June and July. Find out what we know now about Google’s Summer core update here!Read More -
The Lightweights and The Heavyweights: How Google Calculates Ranking Factors
Analysis Time to read: 11 minFind out what Google experts have said about how changes introduced through their updates affect search results and the impact Page Experience Ranking Factors could have on rankings.Read More -
SEO Strategy – Voice Search and its Impact in 2021
Analysis Time to read: 11 minVoice search is on the rise and not being optimized for it in future is likely to have an impact on your ranking! Discover more about voice search and how your keyword decisions could make all the difference.Read More -
Google MUM Update: How new Google AI technology will change the face of SEO
Analysis Time to read: 13 minGoogle MUM understands content across text, videos, images, and podcasts in 75 languages! Read on to find out what this will mean for SEO in the future.Read More -
Google Product Reviews Update: Are Affiliate Publishers in for a Bumpy Ride?
Analysis Time to read: 8 minLearn about the impact of Google's April Product Reviews Update and how affiliate publishing sites need to adapt to maintain good rankings.Read More
