Google Updates don’t come around on a fixed date every year like Christmas or St. Patrick’s Day. You don’t even know approximately when to expect them. What we do know is Google is never finished; they won’t stop tweaking their algorithm, and we won’t stop trying to analyze and interpret the impact of these updates. […]
The Chinese search engine giant, Baidu, is bringing its first smart speaker to market. The “Raven H” is the first device that comes directly from Baidu – and the artificial intelligence it is based on is already used in more than 100 different smart devices. In this article in the series “Postcards from China,” I […]
A company’s name is the most ubiquitous part of its brand. It’s what people type into Google, it’s on business cards, stationery and coffee cups. Even when a logo is universally-recognized, people see the swoosh and instantly think the name, “Nike.” That’s why a name is so important. That’s why Anderson Consulting spent a reported […]
Confucius, kung-fu, yin and yang, capitalist communism: China is a land full of mysteries and contradictions. Often associated with cheap imitations, China now produces technology and internet startups that can rival anything in the West. The Chinese search engine, Baidu, is no exception. It bears many similarities to Google and Bing, but can also boast its […]
In my last blog post, I looked at the top players in the Baidu SERPs. Today, I would like to take a closer look at the search results page itself. In what ways is it similar to the Google search results page we know and love? There are some obvious similarities. Just like on Google, […]
Every country has its own national food – and every country has its own national SERPs, right? Well yes and no. Google is the leading search engine in many countries and Google’s search results show a lot of similarities in all countries. But not in China, where Google is largely absent and Baidu dominates with […]
