Marcus Pentzek
Hello, my name is Marcus Pentzek and I’m a Senior SEO Consultant at Searchmetrics. I do what I can to advise ansd assist our Suite customers with their search engine optimization needs. My passion is international SEO, including China, but not just China! Do go ahead and discuss what I’m writing here by leaving your comments – and you can also find me on LinkedIn.
-
Google BERT FAQ: Is the update annihilating my rankings?
Unwrapping the Secrets of SEO Time to read: 24 minThe Google BERT update is the biggest update of the past five years. Here, we answer your most important questions regarding BERT.Read More -
Global SEO Guide: Successfully Navigating the Seven Seas of Search
Unwrapping the Secrets of SEO Time to read: 25 minWhat's important when doing SEO for Google, Baidu, Yandex or Bing? In this post, we explain how you can sail on the seven sears of international search.Read More -
Postcards from China – 8 SEO Treasures for the World’s Biggest eCommerce Market
Unwrapping the Secrets of SEO Time to read: 17 minThis Chinese Checklist for SEO runs down the 8 most important points you need to be aware of when conducting search engine optimization in the Chinese market.Read More -
SERP Features: 19 Questions and Answers
Unwrapping the Secrets of SEO Time to read: 16 minTrying to make better use of SERP Features like images, videos and featured snippets and AMP? In this post, our experts answer 19 of your best questions.Read More -
Google Core Algorithm Update: The Phantom Comes Out of the Shadows
Industry News and Trends Time to read: 10 minOn 12th March, Google announced an update to its core algorithm. A look at domains that saw their SEO Visibility change reveals some interesting patterns.Read More -
Postcards From China: Baidu’s Plan to Conquer Asia with Smart Speakers
Industry News and Trends Time to read: 7 minThe Chinese search engine giant, Baidu, is bringing its first smart speaker to market. The “Raven H” is part of Baidu's plan to take on Google beyond China.Read More -
Postcards from China: Branding and Creating Chinese Names for International Companies
Analysis Time to read: 13 minA company’s name is the most ubiquitous part of its brand. Which traps should you avoid when choosing a brand name for your move into the Chinese market?Read More -
Postcards from China: Mysteries of the East – Busting 10 Myths About Baidu and SEO in China
Facts & Figures Time to read: 14 minBaidu bears many similarities with Google but much of what is reported about Baidu SEO is not true. This post addresses and debunks 10 Baidu SEO myths.Read More -
Postcards from China: What the Baidu SERPs Look Like
Analysis Time to read: 10 minHow does the Baidu search results page compare with the Google SERP? There are some similarities, but we can also discover several interesting differences.Read More -
Postcards from China: Search Results in China – Baidu’s Big Players
Analysis Time to read: 11 minGoogle is the leading search engine in many countries. But not in China, where Baidu dominates with a completely different set of big players.Read More
