Marcus Pentzek, Author at Searchmetrics SEO & Content Marketing Blog

Marcus Pentzek 2020/08/26

Paginated Content – To Index or Not to Index

Unwrapping the Secrets of SEO Time to read: 10 min

In the latest Google Webmaster Central office-hours hangout, John Mueller answered some questions on indexation of paginated content. Marcus Pentzek interprets John’s answers.

Marcus Pentzek 2019/12/05

Google BERT FAQ: Is the update annihilating my rankings?

Unwrapping the Secrets of SEO Time to read: 24 min

The Google BERT update is the biggest update of the past five years. Here, we answer your most important questions regarding BERT.

Marcus Pentzek 2019/10/02

Global SEO Guide: Successfully Navigating the Seven Seas of Search

Unwrapping the Secrets of SEO Time to read: 25 min

What's important when doing SEO for Google, Baidu, Yandex or Bing? In this post, we explain how you can sail on the seven sears of international search.

Marcus Pentzek 2019/03/14

Postcards from China – 8 SEO Treasures for the World’s Biggest eCommerce Market

Unwrapping the Secrets of SEO Time to read: 17 min

This Chinese Checklist for SEO runs down the 8 most important points you need to be aware of when conducting search engine optimization in the Chinese market.

Marcus Pentzek 2019/01/29

SERP Features: 19 Questions and Answers

Unwrapping the Secrets of SEO Time to read: 16 min

Trying to make better use of SERP Features like images, videos and featured snippets and AMP? In this post, our experts answer 19 of your best questions.

Marcus Pentzek 2018/03/19

Google Core Algorithm Update: The Phantom Comes Out of the Shadows

Industry News and Trends Time to read: 10 min

On 12th March, Google announced an update to its core algorithm. A look at domains that saw their SEO Visibility change reveals some interesting patterns.

Marcus Pentzek 2017/11/28

Postcards From China: Baidu’s Plan to Conquer Asia with Smart Speakers

Industry News and Trends Time to read: 7 min

The Chinese search engine giant, Baidu, is bringing its first smart speaker to market. The “Raven H” is part of Baidu's plan to take on Google beyond China.

Marcus Pentzek 2017/06/20

Postcards from China: Branding and Creating Chinese Names for International Companies

Analysis Time to read: 13 min

A company’s name is the most ubiquitous part of its brand. Which traps should you avoid when choosing a brand name for your move into the Chinese market?

Marcus Pentzek 2017/05/04

Postcards from China: Mysteries of the East – Busting 10 Myths About Baidu and SEO in China

Facts & Figures Time to read: 14 min

Baidu bears many similarities with Google but much of what is reported about Baidu SEO is not true. This post addresses and debunks 10 Baidu SEO myths.

Marcus Pentzek 2017/03/23

Postcards from China: What the Baidu SERPs Look Like

Analysis Time to read: 10 min

How does the Baidu search results page compare with the Google SERP? There are some similarities, but we can also discover several interesting differences.