Voices of Search – Searchmetrics SEO & Content Marketing Blog

Jordan Koene 2021/12/27

2022 SEO Predictions

Voices of Search Time to read: 1 min

Jordan Koene, SEO Strategist at Searchmetrics, and Ben sit down together to give 5 SEO predictions for 2022. Google caught the community by surprise on multiple occasions this year. Keeping that in mind, Jordan and Ben discuss what lies in store for SEO in 2022.

Jordan Koene 2021/12/27

2021 SEO Year in Review

Voices of Search Time to read: 1 min

Jordan Koene, SEO strategist at Searchmetrics, joins Ben for a review of 2021. We have seen an abundance of shifts and turns in SEO with Google constantly changing the game. We have braved each update out. Jordan and Ben reflect on SEO learnings of the year.

Jordan Koene 2021/12/23

Black Friday SEO Takeaways

Voices of Search Time to read: 1 min

Jordan Koene, SEO strategist at Searchmetrics, and Ben reflect on trends in SEO for Black Friday. With online retailers offering earlier deals and the shopping season prolonged, does Black Friday still exist?

Jordan Koene 2021/12/17

Google’s Legal Troubles

Voices of Search Time to read: 1 min

Jordan Koene, SEO strategist at Searchmetrics, joins Ben for a recap of the year in regard to Google's legal troubles. There is a growing demand for a fair and competitive ecosystem from governments and other public institutions along with private companies. Jordan and Ben discuss how these demands escalate into antitrust lawsuits against Google and how Google reacts.

Jordan Koene 2021/12/17

Google Core Algo Update’s Update

Voices of Search Time to read: 1 min

Jordan Koene, SEO strategist at Searchmetrics, joins Ben for a follow-up on Google's latest core algorithm update.

Patty Johnson 2021/12/13

eComm Study: Sporting Goods, Furniture, DYI

Voices of Search Time to read: 1 min

Patty Johnson, senior content marketing manager at Searchmetrics, and Ben review key takeaways from Searchmetrics' latest eCommerce study. Today, they take a look at how spending more time home reflects on online shopping behaviors and the rising industries from sporting goods to furniture and DYI.

Patty Johnson 2021/12/13

eComm Study: Health

Voices of Search Time to read: 1 min

Patty Johnson, senior content marketing manager at Searchmetrics, and Ben review key takeaways from Searchmetrics' latest eCommerce study. Today, they cover how the online health sector has evolved over the pandemic and consequential lockdowns.

Patty Johnson 2021/12/13

eComm Study: Electronics

Voices of Search Time to read: 1 min

Patty Johnson, senior content marketing manager at Searchmetrics. and Ben review key takeaways from Searchmetrics' latest eCommerce study. Today, they take a look at the electronics industry where legacy brands and media outlets rank higher on account of addressing informational queries.

Patty Johnson 2021/12/13

eComm Study: Apparel

Voices of Search Time to read: 1 min

Patty Johnson, senior content marketing manager at Searchmetrics, and Ben review key takeaways from Searchmetrics' latest eCommerce study. Today, they look into fluctuations in search volume, search intent, and more in the online apparel industry.

Patty Johnson 2021/12/13

eComm Study Overview

Voices of Search Time to read: 1 min

Welcome to the eCommerce SEO week of the Voices of Search Podcast with Patty Johnson, senior content marketing manager at Searchmetrics. Patty walks Ben through Searchmetrics' latest eCommerce study, its methodology, and takeaways.