Patty Johnson
Patty Johnson has 10 years of experience managing content marketing programs for agencies and corporate brands. As Searchmetrics' senior content marketing manager for the U.S. region, she oversees an expansive content program geared at educating digital marketers on the importance of search, ensuring long-time SEOs have access to the latest resources, and elevating the value of data from search to solve unique business needs.
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SEO Tactics with the Best ROI for Enterprises
SEO Time to read: 7 minMarketing leaders are investing more in SEO. Discover how to improve marketing ROI with these enterprise SEO tactics.Read More -
SEO by Industry: Striking Differences in Optimization Strategies
SEO Time to read: 15 minThere is no one-size-fits-all SEO. You need to know the strategic traits that are specific to your industry. Discover SEO by industry.Read More -
Google’s May 2022 Core Update: Latest News & Analysis
SEO Time to read: 14 minGoogle announced its May 2022 Core Update. Here's what you need to know.Read More -
5 Content Strategy Missteps to Avoid in 2022
Content Time to read: 8 minStarting a content strategy in 2022, we thought it´s appropriate to highlight common mistakes content editors and writers did in 2021. Here’s the top-five offences.Read More -
eComm Study: Sporting Goods, Furniture, DYI
Voices of Search Time to read: 1 minPatty Johnson, senior content marketing manager at Searchmetrics, and Ben review key takeaways from Searchmetrics' latest eCommerce study. Today, they take a look at how spending more time home reflects on online shopping behaviors and the rising industries from sporting goods to furniture and DYI.Read More -
eComm Study: Health
Voices of Search Time to read: 1 minPatty Johnson, senior content marketing manager at Searchmetrics, and Ben review key takeaways from Searchmetrics' latest eCommerce study. Today, they cover how the online health sector has evolved over the pandemic and consequential lockdowns.Read More -
eComm Study: Electronics
Voices of Search Time to read: 1 minPatty Johnson, senior content marketing manager at Searchmetrics. and Ben review key takeaways from Searchmetrics' latest eCommerce study. Today, they take a look at the electronics industry where legacy brands and media outlets rank higher on account of addressing informational queries.Read More -
eComm Study: Apparel
Voices of Search Time to read: 1 minPatty Johnson, senior content marketing manager at Searchmetrics, and Ben review key takeaways from Searchmetrics' latest eCommerce study. Today, they look into fluctuations in search volume, search intent, and more in the online apparel industry.Read More -
eComm Study Overview
Voices of Search Time to read: 1 minWelcome to the eCommerce SEO week of the Voices of Search Podcast with Patty Johnson, senior content marketing manager at Searchmetrics. Patty walks Ben through Searchmetrics' latest eCommerce study, its methodology, and takeaways.Read More
