Memo to the Modern Marketer
Anyone who considers themselves a modern marketer knows that a major part of modern marketing is digital marketing. In turn, a huge and growing component of digital marketing is content marketing. With our “Memo to the Modern Marketer” series, we explore industry trends and scope out the Next Big Thing in content marketing and share the strategies companies are using to grow their online business. Don’t worry if you’re just starting out or you’re still wondering whether content marketing is relevant to your business. We assure you it is, and this blog will quickly help you understand why.
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Digital Transformation: 8 Mistakes you Might be Making
Memo to the Modern Marketer Time to read: 13 minSome companies are having trouble executing their digital transformation correctly. In this post we explore the 7 mistakes they are doing and much more.Read More -
Content Optimization: 5 Quick Wins to Boost your Rankings!
Memo to the Modern Marketer Time to read: 16 minAre you unhappy with your SEO traffic? Even small content optimization tweaks can greatly improve your rankings and conversions. We show you how it's done.Read More -
Online Publishing: Challenges and Opportunities of Digitization
Memo to the Modern Marketer Time to read: 17 minNewspapers and publishers are facing a multitude of new challenges in the digital age. Where is the industry currently and what do publishers need to prepare for in the future?Read More -
Case Study: How a Marketing Agency Optimized their Website with Searchmetrics
Memo to the Modern Marketer Time to read: 17 minIn this case study we show you how StrategyBeam, a digital marketing agency in Florida, optimized their content on 41 landing pages on the website and how they turned that better-ranking content into new leads.Read More -
Data-Driven Marketing: Your Ultimate 4-Step Guide
Memo to the Modern Marketer Time to read: 17 minData-driven marketing is the best way of making marketing processes more efficient. Our guide explains how you can build a successful data-driven strategy.Read More -
SEO, Content and Linguistics: A Case Study
Memo to the Modern Marketer Time to read: 19 minHow does the mattress company, Casper, use linguistic theory, SEO and content optimization to drive traffic and maximize conversions?Read More -
7 Advantages of Data-Driven Content
Memo to the Modern Marketer Time to read: 11 minHow can you improve your content’s search engine rankings? We show you how to create data-driven content that performs predictably well.Read More -
5 Ways of Turning Content into Revenue
Memo to the Modern Marketer Time to read: 13 minDisplay Ads are a thing from the past. We show you 5 ways of attracting readers and turning your content directly into money.Read More -
Content Marketing in 2019: State of the Industry and a Look Ahead
Memo to the Modern Marketer Time to read: 18 minThis survey from the German Marketing Association (DMV) provides a look at the state of content marketing 2019 - and these are the most important findings:Read More -
5 Top Tips for Getting Your SEO Copywriting Projects to Rank
Memo to the Modern Marketer Time to read: 16 minWhat's the secret of good SEO copywriting projects? This article gives you 5 tips for how you can get your SEO copywriting projects ranking on Google.Read More