Katharina Lübke

My name's Katharina Lübke and I'm a Content Creation Manager in the Digital Strategies Group at Searchmetrics. I've worked as an editor in both print and online media, and in corporate communications. Here in the DSG, I'm responsible for the implementation of content projects, quality assurance and cooperation with our partner agencies and clients. I'm always happy to receive feedback – on any channel – so feel free to let me know what you think!

Katharina Lübke 2019/08/15

Data-Driven Marketing: Your Ultimate 4-Step Guide

Memo to the Modern Marketer Time to read: 17 min

Data-driven marketing is the best way of making marketing processes more efficient. Our guide explains how you can build a successful data-driven strategy.
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