SEO
Whether you’re an experienced search engine optimization veteran or whether you’re still wondering what SEO stands for, you’ll find everything you need in this section of our blog. Here, we bring you the most relevant industry news, backed up by our expert analysis, itself built upon the best, most comprehensive data in the industry. Read about the latest SEO trends, see which tactics belong on the scrapheap and find out which sites were hit by the latest update to Google’s search algorithm. We’ve got basics for beginners and expert tips for hardened SEO professionals. We ask the big questions – where will SEO be in 12 months time? And we get into the detail – what code tweaks can help improve my CTR? Whatever your SEO questions, you’ll find your answers here.
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Why Google Is Changing Your Titles — Jordan Koene // Searchmetrics
Voices of Search Time to read: 1 minJordan Koene, SEO strategists and advisor at Searchmetrics, joins Ben Shapiro to discuss Google’s recent use of AI to alter site links.Read More -
Winners and Losers — Jordan Koene // Searchmetrics
Voices of Search Time to read: 1 minSearchmetrics’ Jordan Koene and Tyson Stockton break down the SEO winners and losers for the month of August.Read More -
Evaluating SEO Across Multiple Countries — Sarah Presch // Searchmetrics
Voices of Search Time to read: 1 minWrapping up International SEO Week, Sarah Presch — senior customer marketing manager at Searchmetrics — discusses settling into a different market, redirecting attention, and maintaining consistency. How and what should you optimize when going international? What should you focus on when evaluating your international SEO success?Read More -
Understanding Cultural Nuances in New Markets — Sarah Presch // Searchmetrics
Voices of Search Time to read: 1 minBen Shapiro chats with Sarah Presch, senior customer marketing manager at Searchmetrics, about ensuring your website performs on the global stage. On this fourth installment of International SEO Week on the Voices of Search podcast, they discuss content adaptation over content translation and the cultural nuances of creating locally aware content.Read More -
Expanding Your SEO Strategy Into New Markets — Sarah Presch // Searchmetrics
Voices of Search Time to read: 1 minBen Shapiro and Sarah Presch, senior customer marketing manager at Searchmetrics, continue their conversation on international SEO. How can you get your website to rank in another country? What's the best way to address different search habits when going international? Together, they delve into the value of micro localization.Read More -
Optimizing Your Content for Multiple Languages SEO — Sarah Presch // Searchmetrics
Voices of Search Time to read: 1 minToday, Ben chats with Sarah Presch about creating the international SEO strategy that will secure your site's best possible SEO performance all over the world.Read More -
Structuring Your Site for International SEO — Sarah Presch // Searchmetrics
Voices of Search Time to read: 1 minWelcome to the international SEO week with Sarah Presch. Today, Ben and Sarah talk about best options for multilingual SEO setups and strategies to make sure your website reaches its best possible SEO performance worldwide.Read More -
How to Conduct SEO Experiments to Optimize Your Website
Analysis Time to read: 19 minSEO is a bit like science - you need to be prepared to carry out tests to get the best results. So, get you lab coat on and read our tips on how to conduct SEO experiments to optimize your website.Read More -
Google + Shopify — What’s In It For Shopify? — Jordan Koene // Searchmetrics
Voices of Search Time to read: 1 minToday, Jordan Koene, SEO Strategist and Advisor to Searchmetrics, and Ben Shapiro continue their conversation on the Google and Shopify partnership. What does the integration mean for data exchange? And what is the value of this for Shopify?Read More -
Google + Shopify — What’s In It For Google? — Jordan Koene // Searchmetrics
Voices of Search Time to read: 1 minJordan Koene, SEO Strategist and Advisor to Searchmetrics, takes a deep dive into the recently announced Google and Shopify integration. What benefits does the merger pack for Google?Read More
