SEO
Whether you’re an experienced search engine optimization veteran or whether you’re still wondering what SEO stands for, you’ll find everything you need in this section of our blog. Here, we bring you the most relevant industry news, backed up by our expert analysis, itself built upon the best, most comprehensive data in the industry. Read about the latest SEO trends, see which tactics belong on the scrapheap and find out which sites were hit by the latest update to Google’s search algorithm. We’ve got basics for beginners and expert tips for hardened SEO professionals. We ask the big questions – where will SEO be in 12 months time? And we get into the detail – what code tweaks can help improve my CTR? Whatever your SEO questions, you’ll find your answers here.
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Product vs Marketing Led SEO – Eli Schwartz // SEO Consultant
Voices of Search Time to read: 1 minProduct led efforts generally require a full team behind them whereas marketing efforts are typically singular. Product approaches are more company centric and focused on key metrics to invest in the right efforts to successfully grow the business.Read More -
Product Led SEO – Eli Schwartz // SEO Consultant
Voices of Search Time to read: 1 minSEO as a product encompasses several different aspects including your site’s architecture, what your webpages offer, content types, ecommerce offerings, etc. A product led approach focuses on building out these features first and then figuring out, or creating, the content later.Read More -
How to Scale an SEO-centric Influencer Program – Joe Sinkwitz // Intellifluence
Voices of Search Time to read: 1 minScaling your program requires understanding how quickly your program can grow and ensuring you’re not exceeding operational bandwidth. Acquiring the right people, resources and technology for your program can be accomplished using a CRM. Valuable CRM features help easily track what phase of a relationship you’re in with an influencer and maintain a steady pipeline.Read More -
Measuring Influencers’ Impact on SEO – Joe Sinkwitz // Intellifluence
Voices of Search Time to read: 1 minRanking numbers and achieved KPIs are the most common measurements in SEO but it’s important to consider measuring and analyzing all the variables in data. Analyzing a diverse set of variables in a campaign post-mortem session provides a complete picture and a better ability to connect the dots between them in your campaign.Read More -
How to Work With Influencers to Drive SEO Results – Joe Sinkwitz // Intellifluence
Voices of Search Time to read: 2 minCreating a clear outline of do’s and don’ts and sharing examples of good and bad posts during your first pitch sets your influencer up for success. Although you may be off to a great start, you need to be prepared for a negative review of your product by an influencer. Genuinely heed the influencer’s advice and expertise and implement their suggested improvements.Read More -
Where to Find Influencers to Boost SEO Performance – Joe Sinkwitz // Intellifluence
Voices of Search Time to read: 1 minAs you source influencers it’s important to consider the channels they use and who has a meaningful amount of reach for your brand. Micro-influencers are just as valuable as celebrity influencers, and their audience is generally more focused and pays closer attention to their content.Read More -
How SEO and Influencer Marketing Work Together – Joe Sinkwitz // Intellifluence
Voices of Search Time to read: 2 minCultivating a relationship with influencer bloggers are the key to SEOs looking to significantly build and boost their traffic via links. Reaching out and building a relationship with influencers show you value their expertise, and they’re more likely to review your pitched product.Read More -
Keeping Your Web Platform Secure – Chris Yoko // Yoko Consulting
Voices of Search Time to read: 2 minThe best plan to have in place is a contingency communications plan that accounts for all types of scenarios. For scenarios involving Search Console assigning a red flag it’s crucial to pinpoint what caused it.Read More -
Managing Your Brand’s Reputation – Chris Yoko // Yoko Consulting
Voices of Search Time to read: 2 minA large component of expanding a brand’s reputation that stands for more than profit is fostering a reputation of social good. Content is key in this process, and identifying the audience for your brand and the terms that push for change is a vital first step in creating domain authority for your brand.Read More -
August Winners & Losers – Tyson Stockton // Searchmetrics
Voices of Search Time to read: 1 minGoogle's bugs caused fluctuation in URL rankings, elevating URLs with negative SEO ranking factors while tanking URLs with positive ranking factors. Although the short term issues were quickly fixed, it created a period of confusion in datasets that documented inverse URL rankings.Read More
