SEO
Whether you’re an experienced search engine optimization veteran or whether you’re still wondering what SEO stands for, you’ll find everything you need in this section of our blog. Here, we bring you the most relevant industry news, backed up by our expert analysis, itself built upon the best, most comprehensive data in the industry. Read about the latest SEO trends, see which tactics belong on the scrapheap and find out which sites were hit by the latest update to Google’s search algorithm. We’ve got basics for beginners and expert tips for hardened SEO professionals. We ask the big questions – where will SEO be in 12 months time? And we get into the detail – what code tweaks can help improve my CTR? Whatever your SEO questions, you’ll find your answers here.
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Scream if you want to go faster!
SEO Time to read: 13 minOur Beginner's Guide to Google Core Web Vitals takes you on a ride through Google's Page Experience Ranking FactorsRead More -
eCommerce in 2021: Google‘s Winners and their Strategies
Analysis Time to read: 13 minThis Searchmetrics analysis reveals the ecommerce sites with the biggest growth in Google rankings and their strategies for 2021.Read More -
Core Web Vitals Week Pt. 5 – Kathy Brown and Karl Kleinschmidt // Searchmetrics
Voices of Search Time to read: 1 minGoogle’s new ranking factor focuses on user intent and experience. The combination of monitoring your score in real-time and lab and field data is key to improving site experience and SEO.Read More -
Core Web Vitals Week Pt. 4 – Kathy Brown and Karl Kleinschmidt // Searchmetrics
Voices of Search Time to read: 1 minGoogle's Core Web Vital metric CLS is a critical to understand. This score is associated with user experience but not related to user interaction.Read More -
Core Web Vitals Week Pt. 3 – Kathy Brown and Karl Kleinschmidt // Searchmetrics
Voices of Search Time to read: 1 minFID can be difficult to diagnosis as it cannot be simulated in a lab and needs user interaction. Once understood and monitored it can be a powerful metric that will benefit your site's rankings.Read More -
Core Web Vitals Week Pt. 2 – Kathy Brown and Karl Kleinschmidt // Searchmetrics
Voices of Search Time to read: 1 minLCP is one of three metrics used to determine the user experience of a web page. It is important to understand the load timeline as it determines if the page is useful to the user.Read More -
Core Web Vitals Week Pt. 1 – Kathy Brown and Karl Kleinschmidt // Searchmetrics
Voices of Search Time to read: 1 minGoogle announced within the last week that web vitals officially go live in May 2021. Simply put, web vitals are a new ranking factor that evaluates how quickly a page loads, its interactivity and how much the page jumps around once it loads. Vitals’ criteria ultimately evaluates how stable and usable a webpage is for the user.Read More -
Corona and Consumer Demand – Insights from 2020
Analysis Time to read: 14 minWe use Searchmetrics Insights data to analyse the impact of COVID-19 on demand for sporting goods. What can we learn from the trends of 2020?Read More -
Creating and Managing SEO Engines – Bill King // Frase
Voices of Search Time to read: 1 minManaging search engines is based on understanding the core components of your SEO strategy - Content links and technical optimizations. The components range from keyword choices to editorial review of the content in your content marketing strategy. These are the key components to keep search’s “Engine,” running.Read More -
Starting & Scaling SEO at a Startup – Bill King // Frase
Voices of Search Time to read: 1 minOne of the best ways to scale SEO efforts at a startup is to quickly establish a template system for content creation. A template will eliminate ambiguity and provide guidelines for all teams producing content to follow.Read More
