SEO
Whether you’re an experienced search engine optimization veteran or whether you’re still wondering what SEO stands for, you’ll find everything you need in this section of our blog. Here, we bring you the most relevant industry news, backed up by our expert analysis, itself built upon the best, most comprehensive data in the industry. Read about the latest SEO trends, see which tactics belong on the scrapheap and find out which sites were hit by the latest update to Google’s search algorithm. We’ve got basics for beginners and expert tips for hardened SEO professionals. We ask the big questions – where will SEO be in 12 months time? And we get into the detail – what code tweaks can help improve my CTR? Whatever your SEO questions, you’ll find your answers here.
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Common misconceptions about Baidu – Marcus Pentzek // Searchmetrics
Voices of Search Time to read: 1 minSearchmerics SEO Expert Marcus Pentzek explains how Baidu in China is sometimes misunderstood, from domain name needs, the value of meta descriptions and backlinks and publishing content that will be ranked on the search engine.Read More -
How is Baidu different and similar to Google? – Marcus Pentzek // Searchmetrics
Voices of Search Time to read: 1 minDiscover the differences between Google and Baidu and what you need to understand about the platform if you are planning to enter the Chinese market.Read More -
Why is it Baidu and not Google in China? – Marcus Pentzek // Searchmetrics
Voices of Search Time to read: 1 minMarcus Pentzek shares his knowledge of Baidu, and why, it is the biggest and most popular search engine in China and not Google.Read More -
How differently does the internet work in China? – Marcus Pentzek // Searchmetrics
Voices of Search Time to read: 1 minDiscover some of the internet rules in China, what the limitations are and how the platforms differ in the region, and why.Read More -
Does it make sense to enter the Chinese market? – Marcus Pentzek // Searchmetrics
Voices of Search Time to read: 1 minExplore what business should ask themselves before embarking on marketing the in China, including the operational and legislative considerations as well as, importantly, language.Read More -
Google MUM Update: How new Google AI technology will change the face of SEO
Analysis Time to read: 13 minGoogle MUM understands content across text, videos, images, and podcasts in 75 languages! Read on to find out what this will mean for SEO in the future.Read More -
Does Zero Click Have Any Real Value? – Tyson Stockton // Searchmetrics
Voices of Search Time to read: 1 minTyson Stockton and Benjamin Shapiro discuss zero click in the next installment of Reporting Week, exploring whether there are benefits to your brand awareness and future traffic, or is the benefit felt by Google alone?Read More -
SEO Stakeholder Alignment – Tyson Stockton // Searchmetrics
Voices of Search Time to read: 1 minSEO stakeholder alignment and reporting is key to getting support for your channel and results recognised. Get tips on how to effectively communicate SEO results and reinforce the important part your SEO Strategy plays in meeting business goals in our final Reporting Week series podcast.Read More -
Evaluating SEO Brand Metrics – Tyson Stockton // Searchmetrics
Voices of Search Time to read: 1 minCan SEO really increase brand awareness and influence traffic. In this podcast, explore the SEO Brand Metrics and why their benefits should not be overlooked.Read More -
Leading vs Lagging SEO Metrics – Tyson Stockton // Searchmetrics
Voices of Search Time to read: 1 minWhile your stakeholders might want insights on lagging SEO metrics demonstrating traffic and conversions, we uncover why it is also key that leading metrics should be included as part of your SEO reporting.Read More
