SEO
Whether you’re an experienced search engine optimization veteran or whether you’re still wondering what SEO stands for, you’ll find everything you need in this section of our blog. Here, we bring you the most relevant industry news, backed up by our expert analysis, itself built upon the best, most comprehensive data in the industry. Read about the latest SEO trends, see which tactics belong on the scrapheap and find out which sites were hit by the latest update to Google’s search algorithm. We’ve got basics for beginners and expert tips for hardened SEO professionals. We ask the big questions – where will SEO be in 12 months time? And we get into the detail – what code tweaks can help improve my CTR? Whatever your SEO questions, you’ll find your answers here.
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Will Digital Marketing Recover in 2021? – Doug Bell // Searchmetrics
Voices of Search Time to read: 1 minDespite slashed marketing budgets, advertising needs have also dwindled reducing the costs of paid ads making it an optimal time to invest. As reliance on automated marketing processes increases, companies will continue to optimize their existing assets headed into 2021. This process allows companies to better manage smaller budgets while maximizing the use of their digital assets.Read More -
What the Heck Happened to Digital Marketing in 2020?! – Doug Bell // Searchmetrics
Voices of Search Time to read: 2 minThe U.S. economy started 2020 on a high note, with an eighth consecutive year of increasing growth. Most companies expected a downturn of some sort to occur, yet were prepared to spend an estimated $800 billion on marketing in 2020 according to a study from Forrester. Marketers were aiming to spend more on content and influencer marketing until the emergence of COVID-19 stalled those efforts.Read More -
Google announces changes: is this the end of AMP?
SEO Time to read: 9 minGoogle pushed AMP since 2015 - but now more non-AMP search results and the new ranking factor page experience could mean the end for AMP.Read More -
October Winners & Losers – Tyson Stockton // Searchmetrics
Voices of Search Time to read: 2 minAs the 2020 holiday season approaches, Amazon continues its reign over ecommerce. Google is aiming to compete in ecommerce queries with more free listings in SERPs and new schema markups for shipping. Amazon is expected to maintain its No. 1 spot, but a battle is brewing for the No. 2 spot between Walmart and Ebay.Read More -
Analyzing Baidu-SEO Ranking Factors for the Largest Chinese Search Engine
Analysis Time to read: 12 minA complete analysis of Baidu organic rankings reveals what SEOs need to pay attention and what is just a myth. Find out more!Read More -
Building SEO Feedback Loops – Cassie Dell // Searchmetrics
Voices of Search Time to read: 1 minCreating an SEO feedback loop is a vital process for learning your business, setting a strategy, implementing it, evaluating and knowing when to pivot. Understanding the context of your data and knowing how to communicate successes and needed improvements are critical to keeping SEO efforts from being siloed.Read More -
How to Evaluate SEO Campaign Success – Cassie Dell // Searchmetrics
Voices of Search Time to read: 1 minAlthough it’s tempting to just evaluate certain parts of your data, you need to evaluate data from all sources to gain a complete picture of your strategy’s performance. This includes segmenting and examining all sources from desktop and mobile data sources. Monthly evaluations of your SEO campaign can clearly illustrate its time to maturity and provide a detailed timeline for evaluation from other departments and higher ups.Read More -
US Election 2020 Trump vs. Biden: An SEO Check
Analysis Time to read: 15 minThis analysis shows how the election campaign websites of Donald Trump and challenger Joe Biden are positioned and which website is ahead in SEO.Read More -
SEO Project Implementation Process – Cassie Dell // Searchmetrics
Voices of Search Time to read: 1 minA strong project foundation ensures your strategy will drive successful results. Keyword optimization should take priority, segmenting them into tagged lists like product keywords or brand keywords. Tagged lists make it easier to manage data variables.Read More -
Prove your worth: Using the Searchmetrics Suite to back up your SEO strategy
Facts & Figures Time to read: 15 minThe importance of SEO continues to increase for many businesses worldwide. Building a story behind the stats to demonstrate the value of your SEO strategy.Read More
