SEO
Whether you’re an experienced search engine optimization veteran or whether you’re still wondering what SEO stands for, you’ll find everything you need in this section of our blog. Here, we bring you the most relevant industry news, backed up by our expert analysis, itself built upon the best, most comprehensive data in the industry. Read about the latest SEO trends, see which tactics belong on the scrapheap and find out which sites were hit by the latest update to Google’s search algorithm. We’ve got basics for beginners and expert tips for hardened SEO professionals. We ask the big questions – where will SEO be in 12 months time? And we get into the detail – what code tweaks can help improve my CTR? Whatever your SEO questions, you’ll find your answers here.
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Optimizing for Holiday SEO Success – Tyson Stockton // Searchmetrics
Voices of Search Time to read: 1 minPerforming regular website crawls is critical in your holiday optimization efforts. Namely, monitoring the URLs of core product and sales pages you’re aiming to win on during the holidays. If you’re working on a weekly ranking process, running daily crawls for particular keywords can help you identify issues early and indicate what updates need implementation.Read More -
Executing Your Holiday Strategies – Tyson Stockton // Searchmetrics
Voices of Search Time to read: 1 minThere is an element to uncertainty this year as major corporations and big-box sellers are unsure how consumers will engage in holiday shopping this year. One method of success is to get top-of-funnel content in front of consumers early, which primes your main execution strategy for success. Starting advertising earlier than normal will likely be the trend for many companies.Read More -
Creating Your Holiday Content – Tyson Stockton // Searchmetrics
Voices of Search Time to read: 1 minYour marketing efforts should begin to ramp-up mid-October and to start getting products in front of consumers. The prime categories users are searching for this coming season are home loungewear and home improvement equipment, videogames and home furnishings.Read More -
Building Your Holiday Roadmap – Tyson Stockton // Searchmetrics
Voices of Search Time to read: 1 minA great place to start with your holiday roadmap is to finish site performance optimizations to ensure your site is ready to support holiday traffic. Optimizing for Google Web Vitals should also be a high priority before the holidays to ensure your site is optimized for Google’s new ranking factors debuting early 2021.Read More -
Conducting Holiday Research – Tyson Stockton // Searchmetrics
Voices of Search Time to read: 1 minAnalyzing user search demand for different product categories and subcategories should be the foundation of your SEO holiday research and planning. Online event type pages should take priority as you begin SEO holiday planning. There are three types to look out for this coming season - Black Friday/Cyber Monday event pages, holiday event pages and regular category and product pages.Read More -
Content Distribution Strategies That Impact SEO – Erin Sparks // Sitestrategics.com
Voices of Search Time to read: 1 minThe key to podcast content distribution is to establish a steady, reliable publishing process. The publishing process differs depending on how much content a company can create within a window of time.Read More -
Podcast Content as an SEO Strategy – Erin Sparks // Sitestrategics.com
Voices of Search Time to read: 1 minSparks created his podcast to educate his clients on complex technological terms and concepts that they could share among colleagues. The podcast’s focus on interviewing digital marketing experts from around the world about timely topics helped the podcast grow exponentially.Read More -
Product vs Marketing Led SEO – Eli Schwartz // SEO Consultant
Voices of Search Time to read: 1 minProduct led efforts generally require a full team behind them whereas marketing efforts are typically singular. Product approaches are more company centric and focused on key metrics to invest in the right efforts to successfully grow the business.Read More -
Product Led SEO – Eli Schwartz // SEO Consultant
Voices of Search Time to read: 1 minSEO as a product encompasses several different aspects including your site’s architecture, what your webpages offer, content types, ecommerce offerings, etc. A product led approach focuses on building out these features first and then figuring out, or creating, the content later.Read More -
How to Scale an SEO-centric Influencer Program – Joe Sinkwitz // Intellifluence
Voices of Search Time to read: 1 minScaling your program requires understanding how quickly your program can grow and ensuring you’re not exceeding operational bandwidth. Acquiring the right people, resources and technology for your program can be accomplished using a CRM. Valuable CRM features help easily track what phase of a relationship you’re in with an influencer and maintain a steady pipeline.Read More
