SEO
Whether you’re an experienced search engine optimization veteran or whether you’re still wondering what SEO stands for, you’ll find everything you need in this section of our blog. Here, we bring you the most relevant industry news, backed up by our expert analysis, itself built upon the best, most comprehensive data in the industry. Read about the latest SEO trends, see which tactics belong on the scrapheap and find out which sites were hit by the latest update to Google’s search algorithm. We’ve got basics for beginners and expert tips for hardened SEO professionals. We ask the big questions – where will SEO be in 12 months time? And we get into the detail – what code tweaks can help improve my CTR? Whatever your SEO questions, you’ll find your answers here.
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2021 SEO Year in Review
Voices of Search Time to read: 1 minJordan Koene, SEO strategist at Searchmetrics, joins Ben for a review of 2021. We have seen an abundance of shifts and turns in SEO with Google constantly changing the game. We have braved each update out. Jordan and Ben reflect on SEO learnings of the year.Read More -
Black Friday SEO Takeaways
Voices of Search Time to read: 1 minJordan Koene, SEO strategist at Searchmetrics, and Ben reflect on trends in SEO for Black Friday. With online retailers offering earlier deals and the shopping season prolonged, does Black Friday still exist?Read More -
SEO in 2022 – Experts reveal the best measures, insights and tips
SEO Time to read: 21 minWhat does the SEO world expect in 2022? We asked our experts what they think. Check out their responses in this blogpost.Read More -
Google November 2021 Local Search Update
SEO Time to read: 1 minAccording to Google, the November 2021 Local Search Update was completed on 16 December, 2021. Find out more about this update in our blogpost.Read More -
Google’s Legal Troubles
Voices of Search Time to read: 1 minJordan Koene, SEO strategist at Searchmetrics, joins Ben for a recap of the year in regard to Google's legal troubles. There is a growing demand for a fair and competitive ecosystem from governments and other public institutions along with private companies. Jordan and Ben discuss how these demands escalate into antitrust lawsuits against Google and how Google reacts.Read More -
Google Core Algo Update’s Update
Voices of Search Time to read: 1 minJordan Koene, SEO strategist at Searchmetrics, joins Ben for a follow-up on Google's latest core algorithm update.Read More -
eComm Study: Sporting Goods, Furniture, DYI
Voices of Search Time to read: 1 minPatty Johnson, senior content marketing manager at Searchmetrics, and Ben review key takeaways from Searchmetrics' latest eCommerce study. Today, they take a look at how spending more time home reflects on online shopping behaviors and the rising industries from sporting goods to furniture and DYI.Read More -
eComm Study: Health
Voices of Search Time to read: 1 minPatty Johnson, senior content marketing manager at Searchmetrics, and Ben review key takeaways from Searchmetrics' latest eCommerce study. Today, they cover how the online health sector has evolved over the pandemic and consequential lockdowns.Read More -
eComm Study: Electronics
Voices of Search Time to read: 1 minPatty Johnson, senior content marketing manager at Searchmetrics. and Ben review key takeaways from Searchmetrics' latest eCommerce study. Today, they take a look at the electronics industry where legacy brands and media outlets rank higher on account of addressing informational queries.Read More -
eComm Study: Apparel
Voices of Search Time to read: 1 minPatty Johnson, senior content marketing manager at Searchmetrics, and Ben review key takeaways from Searchmetrics' latest eCommerce study. Today, they look into fluctuations in search volume, search intent, and more in the online apparel industry.Read More
