Boris Wartenberg
Boris Wartenberg is an SEO specialist at Searchmetrics responsible for technical and content-related search engine optimization. He has worked in online marketing since 2006 after completing his studies in marketing with a focus on sports and sponsorship. Having worked in content marketing and search engine optimization both agency and client side, Boris has overseen performance marketing for B2B and B2C clients, held several positions as an in-house SEO as well as having worked with well-known international clients such as Mercedes-Benz and Roche Pharma. He has evolved from a generalist into a specialist and is very passionate about all things SEO.
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Google News: The ‘Helpful Content Update’ is coming
Industry News and Trends Time to read: 5 minWith Google's latest update, the quality of website content will be evaluated across all pages. Read the latest news in our blog article.Read More -
Google July 2022 Product Reviews Update
SEO Time to read: 1 minOn July 27, Google announced the rollout of the July 2022 Product Reviews Update. According to Google, it will be completed in two to three weeks.Read More -
4 Harmful SEO Misconceptions
Facts & Figures Time to read: 7 minSEO myths are hard to dispel. Four are bad enough to cause damage to your brand and limit its revenue potential.Read More -
SEO in 2022 – Experts reveal the best measures, insights and tips
SEO Time to read: 21 minWhat does the SEO world expect in 2022? We asked our experts what they think. Check out their responses in this blogpost.Read More -
Google November 2021 Local Search Update
SEO Time to read: 1 minAccording to Google, the November 2021 Local Search Update was completed on 16 December, 2021. Find out more about this update in our blogpost.Read More -
Google Product Reviews Update December 2021
SEO Time to read: 1 minRead what we know so far about Google's Product Reviews Update and which websites could be impacted.Read More -
Optimizing How-to Content
Voices of Search Time to read: 1 minBoris Wartenberg, SEO specialist at Searchmetrics, rejoins Ben to wrap up their conversation about the subtleties of crafting how-to content. After coming up with how-to content, how can you make sure it keeps performing? Boris shares insights on when and how to update how-to content.Read More -
Determining What Type of Content Is Best for Your Audience
Voices of Search Time to read: 1 minBoris Wartenberg, SEO specialist at Searchmetrics, and Ben continue their conversation about the subtleties of crafting how-to content. How can you obtain relevant data and make the best of it to create high-performing how-to content for your audience?Read More -
How How-to Differs Between Industries. Investing Content Is Not the Same as Rock Climbing Content
Voices of Search Time to read: 1 minBoris Wartenberg, SEO specialist at Searchmetrics, and Ben continue their conversation about the subtleties of crafting how-to content. Your how-to content answers your audience's questions and needs. As all industries are in search of distinct solutions, it is bound to differ between industries. Today, Boris and Ben discuss how to create industry-specific how-to content.Read More -
Types of How-to Content: Videos, Text, Images, etc.
Voices of Search Time to read: 1 minBoris Wartenberg, SEO specialist at Searchmetrics, and Ben continue their conversation about the subtleties of crafting how-to content. What are different types of how-to content and how can you utilize each format to support your audience in mastering skills?Read More
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