On July 27, Google announced the rollout of the July 2022 Product Reviews Update. According to Google, its completion would take two to three weeks.
Today we released the July 2022 product reviews update. We'll update our ranking release history page when the rollout is complete: https://t.co/sQ5COfdNcb
— Google Search Central (@googlesearchc) July 27, 2022
On August 2, 2022, Google announced that the rollout was complete. It was entered on the (quite new) overview page regarding the updates confirmed so far:
There’s been four product page updates, to date. Google Search Central has provided creator advice for producing quality content.
So far, Google confirmed the update only affects reviews published in English. However, this is independent of the country in which they were written:
If the reviews are in English, yes. No change from when we first shared about this: https://t.co/nTOauRvOlu
But anyone might want to consider the guidance for other languages, because we do tend to bring these updates into other languages. Guidance here: https://t.co/kmUGBZNf2A
— Danny Sullivan (@dannysullivan) July 27, 2022
As already announced in the December update, Google wants to rank extensively researched product reviews in a better position. Like all updates, this one should help improve search results and provide creators with even better rankings.
Websites that focus on product reviews are most likely to be affected by these, now regular, product review updates. Conventional product comparison sites and affiliate sites may also be impacted. Traditional eCommerce sites will probably not see any impact from these updates.
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