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Google Product Reviews Update December 2021

Google has announced that a December 2021 Product Reviews Update will be rolled out. However, it currently only affects English-language websites. So far, Google has not given any further information on whether the update could also affect other languages in the near future.

According to Google, the rollout should be completed within 3 weeks. On April 8, 2021, Google had already reported about updates to reviews. Also at that time, this update only affected English-language websites.

Image of Google Product Reviews Update Tweet


Why does Google want to update Product Reviews? 

According to Google, users prefer extensively researched reviews to low-quality content that only summarizes several products. It therefore wants to react to this with this update and make improvements. In doing so, the search engine company does not want to directly punish low-quality product reviews with “thin content”, but it may of course be that rankings will be negatively affected.

Through the update, however, Google would like to reward, above all, websites with more meaningful reviews.

As soon as we have news about this update and when it is officially completed, we will announce it here.

Boris Wartenberg

Boris Wartenberg

Boris Wartenberg is an SEO specialist at Searchmetrics responsible for technical and content-related search engine optimization. He has worked in online marketing since 2006 after completing his studies in marketing with a focus on sports and sponsorship. Having worked in content marketing and search engine optimization both agency and client side, Boris has overseen performance marketing for B2B and B2C clients, held several positions as an in-house SEO as well as having worked with well-known international clients such as Mercedes-Benz and Roche Pharma. He has evolved from a generalist into a specialist and is very passionate about all things SEO.

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