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When we analyze the state of search, we normally look at specific national markets. That’s because each country’s Google index has its own algorithm, tailored to the behavior of its users. But sometimes it’s good to zoom out and take a global perspective. The Searchmetrics SEO World Rankings show which websites dominate across national boundaries. […]

February 14th, 2018 | General No comments

Most anyone with experience in content marketing has heard the adage that content marketing is a marathon, not a sprint. As humans, we love to get ahead of ourselves despite the endless slew of cliches and parables:  ‘don’t count your chickens before they hatch’; ‘Don’t try to walk before you can crawl’;  and  ‘Rome wasn’t […]

SEO is an exciting marketing field because it is the point where you can engage with your customers based on their needs through search engines like Google and Bing. SEO is the art of understanding how to interpret data, the science of optimizing content based on that data, and the skill of empathy to understand […]

February 6th, 2018 | General No comments
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In September 2017, Google responded to the European Commission’s allegations of market manipulation by implementing major changes to its shopping service. But how much has Google Shopping really opened up the market? Following up on our analysis of Google Shopping and its competitors from before these changes, this report analyzes the new-look Google Shopping in […]

January 29th, 2018 | Analysis 12 comments

If you haven’t heard of Bitcoin or the world of cryptocurrency, you’ve been living under a rock. The digital currency craze has moved out of the shadowy world of money launderers and other bad actors into the mainstream. Now, cryptocurrencies are just about on everyone’s wishlist as a means for getting rich quick. In our latest Memo to the Modern […]

January 24th, 2018 | Memo to the Modern Marketer 1 comment
Google Winner und Loser 2017

What do Netflix, ebates.com and thesun.co.uk have in common? They’re among the top 100 domains that enjoyed rich rewards in 2017. Which domains took the biggest hits in search Visibility? Searchmetrics in our annual Google Winners & Losers study dived into our data to uncover the top 100 winners and the biggest losers, analyzing their […]

January 22nd, 2018 | Analysis 51 comments
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What does it actually mean when we say that Google uses Machine Learning algorithms? In our latest Unwrapping the Secrets of SEO, guest contributor Olaf Kopp explains what exactly this refers to and where neural networks are applied in Google Search. Webmasters and SEOs take heed: you’re key to helping provide Google’s algorithms with training data. […]

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Content is like pizza. Everyone says they love it, but any particular piece can vary a lot. Few want a pizza that’s gone cold by the time it’s delivered and even fewer want content that’s lost its freshness by the time it’s ready for publication. Read on to find out how to generate fresh content […]

Every new year brings a new set of challenges to content marketers. Just when you think you’ve created a solid content strategy, Google tweaks its search engine, other technology companies make countermoves, and new marketing innovations blow your best intentions to pieces. Don’t count on 2018 to be different. In the first of our new Searchmetrics […]

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Here’s the thing about predictions: you’re only a sage if they come true. That doesn’t stop us from betting on who will win the 2018 FIFA World Cup, Oscars or Super Bowl. And it certainly doesn’t stop us from making educated guesses about what awaits us in the coming year in the world of search. […]

December 19th, 2017 | General 4 comments
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