At Searchmetrics, the software we produce to help customers rank online is as important as the people on our team who can help you make sense of it all. As we launch the new Searchmetrics Digital Strategies Group, we talked to Jordan Koene, one of our leading consultants and SEO strategists, about the state of content marketing […]
Our whitepaper on Universal Search 2018, published earlier this year, established benchmark values for ten of the most important types of universal search integrations, including direct answers, images and videos, news and knowledge graphs. Now we have gone deeper into the data – and have analyzed results for five specific industries. This enables search marketers to […]
At Searchmetrics, the software we produce to help customers rank online is as important as the people on our team who can help you make sense of it all. As we launch the new Searchmetrics Digital Strategies Group, we talked to one of our SEO consultants and content strategists making up the core of the […]
A lot of work goes into creating content that wins. There are many pieces that come together to give your audience an experience that converts. It’s like a football game: content is the team, a content calendar is the playbook and a content marketing platform is the coach. One player can’t carry a whole team to the […]
Even experienced SEOs are sitting up and taking notice: Is domain splitting the new big thing in SEO? The story of the erstwhile web behemoth about.com is sending shockwaves through the search industry. The portal is splitting itself into new, highly-specific websites – and with astonishing success. In this Unwrapping the Secrets of SEO, we […]
Odds are you haven’t followed the US Supreme Court’s recent ruling that’s struck down a ban on commercial sports betting in most states and is opening the floodgates to an estimated $150 billion market in wagers at casinos, racetracks, mobile devices and everything in between. In this Unwrapping the Secrets of SEO, we’ll examine how this tectonic […]
“Just get to the cloud. There’s no time to waste anymore.” – Eric Schmidt, former CEO of Google, during a speech in March 2017 Fast forward to Google’s recent annual I/O conference, and it’s clear the cloud train has left the station. Cross channel and cross device, marketing strategies need to “just work” and consider voice, visual, video, natural language […]
As search engines take on new smarts seemingly with each passing day, consumers gain access to quality information that can presumably make our lives easier. But it leaves marketers scrambling. Major algorithmic changes can require rethinking your content strategy and endlessly working to ensure content both old and new gets found. One way to make all these changes […]
The world of search is evolving, with micro-targeting, voice search and accelerated mobile first initiatives upending the status quo and threatening to leave laggards to uncertain fates, speakers at the first Searchmetrics Summit in London said on May 9. The one-day search and content marketing conference explored how strategic SEO, technical SEO, digital marketing and […]
Tesla founder Elon Musk deems it more dangerous than nuclear weapons. Facebook founder Mark Zuckerberg believes the technology will help save us from ourselves. Whether you’re onboard with advances in machine learning, few doubt true artificial intelligence is coming sooner rather than later. Upgrading won’t be optional once the paradigm shift happens. AI will soon manage […]
About Searchmetrics
Searchmetrics operates the Searchmetrics Suite, the world’s leading search and content performance platform. On our blog we chronicle current trends in online marketing and SEO and present interesting studies, statistics and trends. We also keep you up-to-date with the latest Searchmetrics product news and developments.
