-
Gendered Keywords: How Retailers Are Changing Google Results
Analysis Time to read: 8 minAs SEO becomes more about intent and less about exactly matching the search query, keyword research has become more complicated. It is common knowledge that when you are trying to rank for a keyword that does not include gender, like shoes, you are attempting to create the best possible page that achieves the purpose of highlighting your shoes that work for everyone.Read More -
Page Experience: All you need to know about Google’s new ranking factor
Industry News and Trends Time to read: 10 minWith the new ‘Page Experience’ ranking factor, Google announced plans for a search algorithm update. Check out our blog post for all relevant information.Read More -
Managing SEO in a Time of Crisis
Industry News and Trends Time to read: 12 minThe power of search and SEO played an integral role in the first month of the pandemic and will continue playing a large role in the reopening and recovery process. Businesses need to understand that not only has our economy changed, but the very nature of how we search has changed as well.Read More -
Analysis: Why Google’s May 2020 Core Update is an E-A-T-Update
Industry News and Trends Time to read: 29 minIn the midst of the Corona Pandemic, Google is releasing its second Core Update 2020. Read all about the Google May 2020 Core Update here.Read More -
Relying on SEO in Uncertain Times
Industry News and Trends Time to read: 15 minWith the COVID-19 pandemic forcing consumers online and companies to rely on their digital marketplaces, maintaining a strong digital foundation is the key to success. Concentrating focus on three fundamental areas in your digital strategy not only improves SEO but also boosts conversion rates.Read More
