Blockchain is in the news. All the time. The buzz around the technology hasn’t gone away, even as crypto currencies like Bitcoin fluctuate and hacking concerns persist. A quick Google News search shows that not only tech companies like Google and IBM, but also retail giants like Walmart or Brazilian Via Varejo are invested in […]

September 17th, 2018 | Memo to the Modern Marketer No comments
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If you want to perfectly serve the needs and interests of your users, you need a clear content strategy.  In this article, I would like to show you how you can research different user interests by analyzing the relevant person groups and their needs throughout the stages of the sales funnel. I am Felix Oey. […]

Speed Matters both for Users and SEO: Nobody wants to wait several seconds for a website to load. Users would rather leave your site and go to a competitor than spend time waiting. “Time is money,” as the old proverb says. Time also matters for Google. Speed is one of Google’s ranking factors. All things […]

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As content marketers, you’re tasked with creating content that squashes the competition and brings in more organic traffic. Coming up with unique ideas is a daunting task in itself, but coordinating your efforts while guiding in-house and freelance writers toward your content goals can be labor-intensive. There are a lot of boxes to check along […]

September 3rd, 2018 | Product Notes No comments

Winning “Position 0” is often considered as the one of the biggest and most promising SEO achievements in 2018. Within the ever-changing landscape of Google search results, Featured Snippets take your content all the way to the top, boosting traffic and conversions and functioning as a great way to increase brand awareness. That said, it […]

August 30th, 2018 | General No comments

Speed Matters both for Users and SEO: Nobody wants to wait several seconds for a website to load. Users would rather leave your site and go to a competitor than spend time waiting. “Time is money,” as the old proverb says. Time also matters for Google. Speed is one of Google’s ranking factors. All things […]

Many of you know Alexa, Cortana and Watson, but have you heard of Lisa, Erica or Lieutenant Judy Hopps? Probably not. That is, unless you’re planning a trip with Amtrak, checking your balance on Bank of America’s website, or investigating mysteries from the Disney animated crime caper Zootopia. In this Memo to the Modern Marketer, we […]

Most people involved in the tech universe know how important SEO is for peddling their products on the internet. For companies whose products are traditional and tangible, however, the powers that be may not understand why good SEO hygiene is needed to get products such as cereal or window cleaner in front of customers on […]

Since July 9th, page speed has been a definitive ranking factor. While websites with decent mobile performance had nothing to fear from the Google Speed Update, this was the last call for other sites that lacked dedicated optimization for mobile performance. In other words: “Mobile First” is now more than ever the reality we live […]

August 13th, 2018 | Pulse 3 comments
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A few times a year Google acknowledges it’s at it again – rolling out a broad “core algorithm update” that sends some SEOs into panic mode – racing to check whether their company’s visibility is affected. On Aug. 1, it happened again. The search giant confirmed via Twitter that a core update had begun. We took a […]

August 7th, 2018 | Analysis No comments
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