What’s one of the biggest challenges facing online companies today? Many struggle to create content that is relevant for both the user and for search engine results! Because content production is one area where a data-driven approach remains rare, much depends on guesswork and intuition. For years, we’ve been stuck with the status quo: Microsoft […]
Our analysis of the prevalence of HTTPS across different industries in US search results reveals a number of interesting findings: Whilst 46 percent of finance websites communicate with web browsers over HTTPS, only 23% of travel pages and only 12% of publishers use encrypted data transfer. In our latest installment of Unwrapping the Secrets of SEO, we’ll […]
With college spring break and the summer vacation travel season just around the corner, we at Searchmetrics thought now would be a good time to compare just who’s ranking for visibility in both paid and organic desktop search. According to Searchmetrics data for the first 13 weeks of this year, travel, search and entertainment not […]
Reputation matters. People buy brands they trust and read news they believe. When the BBC publishes a story about Antarctic penguins flying to South America, people believe it because of the broadcaster’s strong reputation for credibility. April Fool’s jokes are themselves a tool to add percentage points to a corporation’s reputation as likeable, friendly and […]
In my last blog post, I looked at the top players in the Baidu SERPs. Today, I would like to take a closer look at the search results page itself. In what ways is it similar to the Google search results page we know and love? There are some obvious similarities. Just like on Google, […]
As the world of online search increasingly gets more technical, with sophisticated algorithms and voice commands becoming an essential part of everyone’s marketing toolkit, we in the industry must continue to remind ourselves that our core mission is to address the needs of humans who are looking for online moments that matter. Wil Reynolds, founder of Seer […]
In our last installment of Unwrapping the Secrets of SEO, my colleague Holly Miller outlined the steps to employ in choosing good online topics at the right time, and in good SEO shape. Now it’s time to make sure that those topics you’re writing on will be optimized equally well for users and search engines. It’s time […]
Website relaunches and migrations are complex and risky SEO operations. If not done correctly, companies can significantly impact their site’s performance and rankings. In extreme cases, it’s possible to take an entire site offline and forfeit all previous brand equity in the search results. For a good illustration of the peril, look no further than […]
Every country has its own national food – and every country has its own national SERPs, right? Well yes and no. Google is the leading search engine in many countries and Google’s search results show a lot of similarities in all countries. But not in China, where Google is largely absent and Baidu dominates with […]
“What should I write about?” Anyone asking this question might often have two answers. There are two opposing forces one must consider: “What’s happening in our business?” and “What truly matters to our customers?” We’re Unwrapping the Secrets of SEO this week to discuss this conundrum: What should you write about? If you Google “what […]
About Searchmetrics
Searchmetrics operates the Searchmetrics Suite, the world’s leading search and content performance platform. On our blog we chronicle current trends in online marketing and SEO and present interesting studies, statistics and trends. We also keep you up-to-date with the latest Searchmetrics product news and developments.
