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With its “User Localization Update,” local search gains increased relevance when using Google’s search engine. Whatever Top-Level Domain you are using (Google.com, Google.co.uk etc.), users will now be shown search results based on their current physical location. We asked a few experts to find out what this means for search and searchers. Google has repeatedly […]

November 13th, 2017 | SEO News 3 comments

In recent years, content marketing has become a fixed component of many brands’ online marketing strategies. Overall content output has noticeably increased, and many are already wondering how much of this content is really reaching its target audience. How much is actually relevant? In this installment of Unwrapping the Secrets of SEO, we dig into user-focused approaches […]

Let’s face it, content marketing can be a frightening business. It’s often hard to measure how much your earned media content reaches and resonates with  targeted audiences. Any little slip-up can make you a member of the walking dead. For Halloween, we’re serving up a few Searchmetrics tips on how not to get buried by […]

October 30th, 2017 | General No comments
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It’s top of the 9th, with two outs and two men on base. Who will win the World Series? There’s plenty of odds-makers out there who might give a betting man or woman a chance at predicting just that. Here at Searchmetrics, we think of numbers in a different way. Our team of intrepid writers […]

October 23rd, 2017 | Analysis No comments
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Milestones such as the Knowledge Graph, Hummingbird and RankBrain have helped bring Google a few steps closer to becoming a perfect search engine. Statistics, semantic theories and structures, and machine learning all play an important role. In the latest Unwrapping the Secrets of SEO, guest author Olaf Kopp examines aspects of semantics and machine learning in Google search. […]

Almost every search term is an implicit or explicit question. With voice search and mobile devices, it is even more important for Google to be able to identify search queries and the user intent or meaning behind them. This helps the search engine provide search results that precisely match the user’s request. In our latest Unwrapping the […]

Does Google, one of the world’s most dominant search engines, favor its own services online? It’s a hotly debated topic around the globe, with implications for many competitors in the world of organic search. We undertook a proprietary study into whether Google Shopping enjoys favored nation status on Google over competitors. Then we asked experts in the […]

September 28th, 2017 | Analysis No comments
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In Searchmetrics’ first-ever report on industry-specific ranking factors for the online media and publishing industry, we present an analysis of the more important processes for achieving high-ranking in Google search results. And for the first time, we’ve also conducted a comprehensive investigation into adoption of Accelerated Mobile Pages (AMP). Read on to learn more before […]

September 26th, 2017 | Analysis 4 comments
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On 13th and 14th September 2017, the Koelnmesse (Cologne Expo) in Germany was once again home to the Digital Marketing Exposition and Conference (dmexco). We were on site picking up some of the vibe of the expo, and have compiled a summary of opinions and views from some of the digital industry experts who were […]

September 18th, 2017 | Events 1 comment
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One of the features of our new Searchmetrics Content Experience (SCE) we’re particularly proud of is the way it raises the efficiency of collaboration throughout an organization. This is obviously a huge benefit for the content owner, the person responsible for publication, but what about for the writers themselves? Here, we explore what it’s like […]

September 6th, 2017 | Test-Reports 2 comments