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In September 2017, Google responded to the European Commission’s allegations of market manipulation by implementing major changes to its shopping service. But how much has Google Shopping really opened up the market? Following up on our analysis of Google Shopping and its competitors from before these changes, this report analyzes the new-look Google Shopping in […]

January 29th, 2018 | Analysis 12 comments

If you haven’t heard of Bitcoin or the world of cryptocurrency, you’ve been living under a rock. The digital currency craze has moved out of the shadowy world of money launderers and other bad actors into the mainstream. Now, cryptocurrencies are just about on everyone’s wishlist as a means for getting rich quick. In our latest Memo to the Modern […]

January 24th, 2018 | Memo to the Modern Marketer 1 comment
Google Winner und Loser 2017

What do Netflix, ebates.com and thesun.co.uk have in common? They’re among the top 100 domains that enjoyed rich rewards in 2017. Which domains took the biggest hits in search Visibility? Searchmetrics in our annual Google Winners & Losers study dived into our data to uncover the top 100 winners and the biggest losers, analyzing their […]

January 22nd, 2018 | Analysis 51 comments
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What does it actually mean when we say that Google uses Machine Learning algorithms? In our latest Unwrapping the Secrets of SEO, guest contributor Olaf Kopp explains what exactly this refers to and where neural networks are applied in Google Search. Webmasters and SEOs take heed: you’re key to helping provide Google’s algorithms with training data. […]

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Content is like pizza. Everyone says they love it, but any particular piece can vary a lot. Few want a pizza that’s gone cold by the time it’s delivered and even fewer want content that’s lost its freshness by the time it’s ready for publication. Read on to find out how to generate fresh content […]

Every new year brings a new set of challenges to content marketers. Just when you think you’ve created a solid content strategy, Google tweaks its search engine, other technology companies make countermoves, and new marketing innovations blow your best intentions to pieces. Don’t count on 2018 to be different. In the first of our new Searchmetrics […]

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Here’s the thing about predictions: you’re only a sage if they come true. That doesn’t stop us from betting on who will win the 2018 FIFA World Cup, Oscars or Super Bowl. And it certainly doesn’t stop us from making educated guesses about what awaits us in the coming year in the world of search. […]

December 19th, 2017 | General 4 comments
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Traditionally, search engines have only read and rendered the HTML code of a website. This meant that optimizing the HTML code was what SEOs had to focus on. What does it mean for search engine optimization if the Googlebot is now also able to crawl and index JavaScript? We asked a few industry experts to […]

December 11th, 2017 | SEO News 1 comment
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The Chinese search engine giant, Baidu, is bringing its first smart speaker to market. The “Raven H” is the first device that comes directly from Baidu – and the artificial intelligence it is based on is already used in more than 100 different smart devices.  In this article in the series “Postcards from China,” I […]

November 28th, 2017 | SEO News 1 comment
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Once again, Berlin’s Kulturbrauerei (Cultural Brewery) was host to the Searchmetrics Summit, returning for the second time this year after February’s conference. The main event day saw a range of top industry experts speaking across two parallel tracks, with the venue filled with SEO experts, online professionals and content marketers. It was the morning of […]

November 23rd, 2017 | Events No comments