The world of search is evolving, with micro-targeting, voice search and accelerated mobile first initiatives upending the status quo and threatening to leave laggards to uncertain fates, speakers at the first Searchmetrics Summit in London said on May 9. The one-day search and content marketing conference explored how strategic SEO, technical SEO, digital marketing and […]

May 10th, 2018 | Pulse 4 comments

Tesla founder Elon Musk deems it more dangerous than nuclear weapons. Facebook founder Mark Zuckerberg believes the technology will help save us from ourselves. Whether you’re onboard with advances in machine learning, few doubt true artificial intelligence is coming sooner rather than later. Upgrading won’t be optional once the paradigm shift happens. AI will soon manage […]

More than 70 countries around the world celebrate Mother’s Day on the second Sunday in May. If you’re one of the procrastinators, you’re frantically trying to book a brunch reservation, ordering flowers or looking for that perfect card to let Mother know how much she means to you. In this installment of Unwrapping the Secrets of […]

One benefits of driving in the slow lane is you get to enjoy the scenery in a lot more detail. Anyone in the driver’s seat on the web has no such illusions. Speed and nimbleness are important keys to online success. Problem is, that racer mentality could come to a crashing halt in coming weeks […]

Opening an e-commerce store is one of the best ways to sell the products that you love without the overhead or risk that comes with operating a brick-and-mortar store. That’s the good news. The bad? Since the barrier to entry is low, we’re seeing an untold number of e-commerce stores that are opening up online. In […]

David Graveline, an SEO industry professional, has been in the industry since 2010. As a retail and digital product expert, he knows a thing or two about what it takes to succeed in retail today, especially when it comes to balancing on- and offline efforts. In this Pulse of the industry, we share a recent conversation between […]

April 12th, 2018 | Pulse No comments

Quality content is king when you’re trying to get found on the internet. While you may be a word nerd who is a master at spinning the most boring of topics into a memorable treatise, it’s not going to matter if it’s not being read; you have to have a plan to get discovered. That said, one […]

If you’re only selling on Google, you might be missing out on half of your audience, says full-stack marketer Dustin Radin when he talks about the importance of listing a product on Amazon. In this interview with Searchmetrics Senior Manager Digital Marketing Holly Miller, he explains why having a strategy for only one of the big […]

April 3rd, 2018 | Pulse No comments

Let’s face it, anyone who mentions he or she is into search engine optimization at a party is bound to get yawns or polite disinterest while expounding on the subject. Mention you work in content marketing, though, and interest increases. What most people don’t understand is that the two are increasingly becoming intertwined as modern […]

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8 pints in a gallon, 14 pounds in a stone and 10 organic results on the Google SERP. That’s how it used to be: 10 organic results, each with meta description, title and link. Weights and measures haven’t changed much lately but how many organic search results do we have today? Searchmetrics’ new Universal Search […]

March 20th, 2018 | Analysis No comments