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Google November 2021 Local Search Update

On 16 December 2021, Google announced on Twitter that the November 2021 Local Search Update had been completed.

According to Google Search Central, the update started on 30 November 2021, and finished on 8 December 2021.

Google have been busy “rebalancing” a variety of factors they take into account when generating local search results. Of course, this statement leaves a lot of room for speculation and guesswork. We assume that the update will have little impact on local searches, which are mainly determined by relevance, distance, and prominence.


Google Local Search Update Twitter


On its Business Profile Help page, Google provides information on how to get and improve visibility on local searches. In order for your company to appear in local search results, it is important to ensure that your business profile contains correct, complete, and relevant information.

In our glossary, you’ll find a detailed description of Google My Business and tips on how to get the most out of it.



Boris Wartenberg

Boris Wartenberg

Boris Wartenberg is an SEO specialist at Searchmetrics responsible for technical and content-related search engine optimization. He has worked in online marketing since 2006 after completing his studies in marketing with a focus on sports and sponsorship. Having worked in content marketing and search engine optimization both agency and client side, Boris has overseen performance marketing for B2B and B2C clients, held several positions as an in-house SEO as well as having worked with well-known international clients such as Mercedes-Benz and Roche Pharma. He has evolved from a generalist into a specialist and is very passionate about all things SEO.

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