Content
After SEO, content is the second essential pillar of online marketing. Many companies, even those that recognize the importance of content and content marketing, fail to navigate this complex field successfully. And we know it isn’t easy, but we at Searchmetrics are here to help. By bringing you news, trends and industry insights covering all the most relevant content marketing topics of today and tomorrow, we aim to show our readers how crucial content marketing is if they want to grow and maintain their online success. And we don’t stop there – our strategic analyses and how-to guides reveal practical measures you can take to create content your users will love.
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Using Content Audits to Revise Your Marketing Strategy
Content Time to read: 9 minBrands that leverage content marketing to grow, utilize content audits to gauge the performance of the various content types they’ve created and distributed. Here's how.Read More -
How to Integrate Your Customer Journey Strategy and SEO Strategy
Memo to the Modern Marketer Time to read: 12 minGet essential tips on how to integrate your customer and SEO strategies and understand why this is important in our latest blogpost.Read More -
5 Content Strategy Missteps to Avoid in 2022
Content Time to read: 8 minStarting a content strategy in 2022, we thought it´s appropriate to highlight common mistakes content editors and writers did in 2021. Here’s the top-five offences.Read More -
Why Refreshing Existing Content is Still Necessary
Content Time to read: 8 minMany businesses overlook refreshing their old content, but it’s a crucial part of your SEO strategy. Here's why.Read More -
How to Create SEO-Powered Product Pages
Memo to the Modern Marketer Time to read: 14 minDiscover how to optimize your eCommerce product pages to increase website traffic and grow your conversions!Read More -
The Online Market in India
Analysis Time to read: 11 minSearchmetrics' expert Marcus Pentzek explores the current online state of play in India and the opportunity it poses for digital growth.Read More -
How to Conduct SEO Experiments to Optimize Your Website
Analysis Time to read: 19 minSEO is a bit like science - you need to be prepared to carry out tests to get the best results. So, get you lab coat on and read our tips on how to conduct SEO experiments to optimize your website.Read More -
7 eCommerce SEO Tips to Drive Organic Traffic
Analysis Time to read: 9 minThere's more than one way to drive traffic to your eCommerce website. Investing in developing an SEO strategy to compliment your other digital marketing efforts could have a dramatic impact on traffic. Check our top SEO tips to help you achieve exactly that!Read More -
Google Core Update June/July 2021: All the info on Google’s summer updates
Analysis Time to read: 21 minAre we set for a sizzling SEO summer? - Google announced two-part core update for June and July. Find out what we know now about Google’s Summer core update here!Read More -
The Lightweights and The Heavyweights: How Google Calculates Ranking Factors
Analysis Time to read: 11 minFind out what Google experts have said about how changes introduced through their updates affect search results and the impact Page Experience Ranking Factors could have on rankings.Read More
