Content
After SEO, content is the second essential pillar of online marketing. Many companies, even those that recognize the importance of content and content marketing, fail to navigate this complex field successfully. And we know it isn’t easy, but we at Searchmetrics are here to help. By bringing you news, trends and industry insights covering all the most relevant content marketing topics of today and tomorrow, we aim to show our readers how crucial content marketing is if they want to grow and maintain their online success. And we don’t stop there – our strategic analyses and how-to guides reveal practical measures you can take to create content your users will love.
-
SEO Factor Linguistics: A Scientific Approach to Creating High-Performing Content
Pulse Time to read: 11 minLea Manthey discusses how linguistics can be applied to create content that will appear to users on several emotional levels.Read More -
Click or Treat: 3+2 Content Strategies Guaranteed to Scare Users Away
Pulse Time to read: 9 min -
TrendSpotting Episode 1: Welcome to TrendSpotting
TrendSpotting Time to read: 34 minThe TrendSpotting Podcast arms executives with the insights they need to understand where to invest their marketing dollars.Read More -
How to use personas to create more relevant content
Memo to the Modern Marketer Time to read: 11 minStop missing your communication goals! With personas, you can finally create advertising messages that are really relevant.Read More -
Content Audits: A path to discover your potential and reach your goals
Memo to the Modern Marketer Time to read: 13 minWe run you through the fundamentals of content audits and show you the potential you can unlock for your website if the auditing process is done right.Read More -
When Search meets Social: Google And WeChat behind China’s Great Firewall
Memo to the Modern Marketer Time to read: 10 minWith Google looking to return to China in the near future, we discuss what this means for the future of search, social and online marketing.Read More -
7 Ways to Build Your Brand with Blockchain Marketing
Memo to the Modern Marketer Time to read: 10 minIn this Memo to the Modern Marketer, we look at blockchain marketing, and give you seven things to watch when looking to unlock blockchain’s potential.Read More -
3 Hacks to Boost your Content Marketing
Memo to the Modern Marketer Time to read: 11 minCoordinating your content efforts while guiding writers toward your goals can be labor-intensive. How can you improve your content marketing processes?Read More -
-