Content
After SEO, content is the second essential pillar of online marketing. Many companies, even those that recognize the importance of content and content marketing, fail to navigate this complex field successfully. And we know it isn’t easy, but we at Searchmetrics are here to help. By bringing you news, trends and industry insights covering all the most relevant content marketing topics of today and tomorrow, we aim to show our readers how crucial content marketing is if they want to grow and maintain their online success. And we don’t stop there – our strategic analyses and how-to guides reveal practical measures you can take to create content your users will love.
-
How to Identify Optimization Potential with the Searchmetrics Research Cloud
Pulse Time to read: 17 minWith the Research Cloud, you can research and identify topics and boost your overall online performance. In this step-by-step guide, we explain how.Read More -
Data-Driven Marketing: Your Ultimate 4-Step Guide
Memo to the Modern Marketer Time to read: 17 minData-driven marketing is the best way of making marketing processes more efficient. Our guide explains how you can build a successful data-driven strategy.Read More -
SEO, Content and Linguistics: A Case Study
Memo to the Modern Marketer Time to read: 19 minHow does the mattress company, Casper, use linguistic theory, SEO and content optimization to drive traffic and maximize conversions?Read More -
7 Advantages of Data-Driven Content
Memo to the Modern Marketer Time to read: 11 minHow can you improve your content’s search engine rankings? We show you how to create data-driven content that performs predictably well.Read More -
5 Ways of Turning Content into Revenue
Memo to the Modern Marketer Time to read: 13 minDisplay Ads are a thing from the past. We show you 5 ways of attracting readers and turning your content directly into money.Read More -
Content Marketing in 2019: State of the Industry and a Look Ahead
Memo to the Modern Marketer Time to read: 18 minThis survey from the German Marketing Association (DMV) provides a look at the state of content marketing 2019 - and these are the most important findings:Read More -
5 Top Tips for Getting Your SEO Copywriting Projects to Rank
Memo to the Modern Marketer Time to read: 16 minWhat's the secret of good SEO copywriting projects? This article gives you 5 tips for how you can get your SEO copywriting projects ranking on Google.Read More -
TrendSpotting Episode 10: Growth Hacking vs. Brand Marketing
TrendSpotting Time to read: 54 minJoin us as we kick off our first 'Channel Battle' episode. This week we tackle Growth Hacking versus building brand awareness.Read More -
TrendSpotting Episode 9: The Intersection of Data Science, AI, and Machine Learning
TrendSpotting Time to read: 33 minJoin us as we continue our investigation into the overlapping trends of artificial intelligence, machine learning, marketing automation, and data science.Read More -
TrendSpotting Episode 8: Marketing Automation for Relationship-Based Marketers
TrendSpotting Time to read: 39 minJoin us for Modern Marketing Month as we work to understand the relationship between marketing automation, machine learning, and data science.Read More
