Content
After SEO, content is the second essential pillar of online marketing. Many companies, even those that recognize the importance of content and content marketing, fail to navigate this complex field successfully. And we know it isn’t easy, but we at Searchmetrics are here to help. By bringing you news, trends and industry insights covering all the most relevant content marketing topics of today and tomorrow, we aim to show our readers how crucial content marketing is if they want to grow and maintain their online success. And we don’t stop there – our strategic analyses and how-to guides reveal practical measures you can take to create content your users will love.
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TrendSpotting Episode 7: Scott McLin
TrendSpotting Time to read: 36 minJoin us for Modern Marketing Month as we discuss the opportunities presented by relationship marketing automation with Scott McLin of Sojern.Read More -
TrendSpotting Episode 6: Dan Fagella
TrendSpotting Time to read: 50 minJoin us for Modern Marketing Month as we discuss just how far away we really are from true Artificial Intelligence (AI) with Dan Faggella, CEO of Emerj.Read More -
TrendSpotting Episode 5: Magnus Unemyr
TrendSpotting Time to read: 32 minJoin us for Modern Marketing Month. Listen to learn more about AI, Machine Learning, Predictive Analytics and Marketing Automation with Magnus Unemyr.Read More -
TrendSpotting Episode 4: Lance Walter
TrendSpotting Time to read: 52 minLance Walter CMO of Neo4j talks about how smart marketers are managing through the ever changing landscape of marketing and the evolution of connected data.Read More -
TrendSpotting Episode 3: Erik Larson
TrendSpotting Time to read: 54 minEric Larson, Founder and CEO of Cloverpop discusses how smart marketers are managing increasingly diverse and complex organizational structures.Read More -
TrendSpotting Episode 2: Hiten Shah
TrendSpotting Time to read: 78 minHiten Shah, founder of KISSmetrics, Crazy Egg and FYI shares his views on how data and technology are shaping today's marketing landscape.Read More -
SEO Factor Linguistics: A Scientific Approach to Creating High-Performing Content
Pulse Time to read: 11 minLea Manthey discusses how linguistics can be applied to create content that will appear to users on several emotional levels.Read More -
Click or Treat: 3+2 Content Strategies Guaranteed to Scare Users Away
Pulse Time to read: 9 min -
TrendSpotting Episode 1: Welcome to TrendSpotting
TrendSpotting Time to read: 34 minThe TrendSpotting Podcast arms executives with the insights they need to understand where to invest their marketing dollars.Read More -
How to use personas to create more relevant content
Memo to the Modern Marketer Time to read: 11 minStop missing your communication goals! With personas, you can finally create advertising messages that are really relevant.Read More