Douglas Bell, Author at Searchmetrics SEO & Content Marketing Blog

Douglas Bell 2020/03/30

SEO Basics for Marketing Leaders

SEO Time to read: 16 min

Understanding SEO basics and how Google revises and updates its algorithm is a critical first step toward effectively utilizing SEO.

Douglas Bell 2020/03/13

Searchmetrics is Evolving: Introducing our New Brand Identity

Inside Searchmetrics Time to read: 8 min

We’re delighted to introduce our new website, logo and company vision, one that reflects who we are, how we work and our ambition for the future.

Douglas Bell 2020/03/12

A CMO’s Guide to SEO: The Myths, Pitfalls and Realities of SEO

Industry News and Trends Time to read: 11 min

If there’s one constant misconception that surrounds SEO, it’s perceived ambiguity. The everchanging nature of SEO requires coordinating across multiple disciplines like website performance, content strategy and customer intent.

Douglas Bell 2019/01/04

TrendSpotting Episode 10: Growth Hacking vs. Brand Marketing

TrendSpotting Time to read: 54 min

Join us as we kick off our first 'Channel Battle' episode. This week we tackle Growth Hacking versus building brand awareness.

Douglas Bell 2018/12/27

TrendSpotting Episode 9: The Intersection of Data Science, AI, and Machine Learning

TrendSpotting Time to read: 33 min

Join us as we continue our investigation into the overlapping trends of artificial intelligence, machine learning, marketing automation, and data science.

Douglas Bell 2018/12/20

TrendSpotting Episode 8: Marketing Automation for Relationship-Based Marketers

TrendSpotting Time to read: 39 min

Join us for Modern Marketing Month as we work to understand the relationship between marketing automation, machine learning, and data science.

Douglas Bell 2018/12/13

TrendSpotting Episode 7: Scott McLin

TrendSpotting Time to read: 36 min

Join us for Modern Marketing Month as we discuss the opportunities presented by relationship marketing automation with Scott McLin of Sojern.

Douglas Bell 2018/12/06

TrendSpotting Episode 6: Dan Fagella

TrendSpotting Time to read: 50 min

Join us for Modern Marketing Month as we discuss just how far away we really are from true Artificial Intelligence (AI) with Dan Faggella, CEO of Emerj.

Douglas Bell 2018/11/29

TrendSpotting Episode 5: Magnus Unemyr

TrendSpotting Time to read: 32 min

Join us for Modern Marketing Month. Listen to learn more about AI, Machine Learning, Predictive Analytics and Marketing Automation with Magnus Unemyr.

Douglas Bell 2018/11/15

TrendSpotting Episode 4: Lance Walter

TrendSpotting Time to read: 52 min

Lance Walter CMO of Neo4j talks about how smart marketers are managing through the ever changing landscape of marketing and the evolution of connected data.