Doug is the CMO of Searchmetrics. A 20-year technology veteran, Doug has been instrumental in leading companies through critical milestones. Prior to joining Searchmetrics, Doug led the repositioning of Automation Anywhere, recently valued at $6.8B.
Understanding foundational SEO terms, essential strategies and tactics, and how the largest search engine in the world revises and updates its algorithm is a critical first step toward effectively utilizing SEO in your marketing strategies.
If there’s one constant misconception that surrounds SEO, it’s perceived ambiguity. The everchanging nature of SEO requires coordinating across multiple disciplines like website performance, content strategy and customer intent.