SEO & Content Marketing Blog

How gutefrage successfully turned its SEO strategy around

Analysis Time to read: 20 min

Melanie Ruf 2018/10/22

Michael Dziewior 2018/10/18

How to use personas to create more relevant content

Memo to the Modern Marketer Time to read: 11 min

Stop missing your communication goals! With personas, you can finally create advertising messages that are really relevant.
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Michael Dziewior 2018/10/04

Content Audits: A path to discover your potential and reach your goals

Memo to the Modern Marketer Time to read: 13 min

We run you through the fundamentals of content audits and show you the potential you can unlock for your website if the auditing process is done right.
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Larissa Douglass 2018/10/01

When Search meets Social: Google And WeChat behind China’s Great Firewall

Memo to the Modern Marketer Time to read: 10 min

With Google looking to return to China in the near future, we discuss what this means for the future of search, social and online marketing.
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Larissa Douglass 2018/09/20

Unwrapping the Secrets of SEO: Google Mobile-First Rollout Creates Opportunity to Profit or Perish

Unwrapping the Secrets of SEO Time to read: 14 min

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Felix Oey 2018/09/20

Spotting Low-Hanging Fruits with an SEO Dashboard

Unwrapping the Secrets of SEO Time to read: 8 min

To report on SEO campaigns you have to highlight the most important data. Here, Searchmetrics' Felix Oey shows you how to make dashboards to do just this.
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Readers’ Favorite Posts
- Google Core Update: E.A.T. Makes a Meal of Sites Deemed Less Authoritative Time to read: 7 min
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- Unwrapping the Secrets of SEO: Google Mobile-First Rollout Creates Opportunity to Profit or Perish Time to read: 14 min
- Google Speed Update: Load Time is a Mobile Ranking Factor Time to read: 9 min
- Google Shopping 2018: Does more Competition mean fair Competition? Time to read: 11 min

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