The Knowledge Graph is Google’s semantic database. This is where entities are placed in relation to one another, assigned attributes and set in a thematic context or an ontology. But what is an entity? And how does the Knowledge Graph actually work? Find the answers to these questions in our latest Unwrapping the Secrets of SEO, […]
It’s that time of the year, when the creepy-crawlies hit us with viruses, bugs and winter blues. For the online health industry, it’s just as important not to catch the contagion that could bring your website Visibility down for the count. That why we decided to accompany this year’s Searchmetrics Health Ranking Factors report with […]
With its “User Localization Update,” local search gains increased relevance when using Google’s search engine. Whatever Top-Level Domain you are using (Google.com, Google.co.uk etc.), users will now be shown search results based on their current physical location. We asked a few experts to find out what this means for search and searchers. Google has repeatedly […]
In recent years, content marketing has become a fixed component of many brands’ online marketing strategies. Overall content output has noticeably increased, and many are already wondering how much of this content is really reaching its target audience. How much is actually relevant? In this installment of Unwrapping the Secrets of SEO, we dig into user-focused approaches […]
Let’s face it, content marketing can be a frightening business. It’s often hard to measure how much your earned media content reaches and resonates with targeted audiences. Any little slip-up can make you a member of the walking dead. For Halloween, we’re serving up a few Searchmetrics tips on how not to get buried by […]
It’s top of the 9th, with two outs and two men on base. Who will win the World Series? There’s plenty of odds-makers out there who might give a betting man or woman a chance at predicting just that. Here at Searchmetrics, we think of numbers in a different way. Our team of intrepid writers […]
Milestones such as the Knowledge Graph, Hummingbird and RankBrain have helped bring Google a few steps closer to becoming a perfect search engine. Statistics, semantic theories and structures, and machine learning all play an important role. In the latest Unwrapping the Secrets of SEO, guest author Olaf Kopp examines aspects of semantics and machine learning in Google search. […]
Almost every search term is an implicit or explicit question. With voice search and mobile devices, it is even more important for Google to be able to identify search queries and the user intent or meaning behind them. This helps the search engine provide search results that precisely match the user’s request. In our latest Unwrapping the […]
Does Google, one of the world’s most dominant search engines, favor its own services online? It’s a hotly debated topic around the globe, with implications for many competitors in the world of organic search. We undertook a proprietary study into whether Google Shopping enjoys favored nation status on Google over competitors. Then we asked experts in the […]
In Searchmetrics’ first-ever report on industry-specific ranking factors for the online media and publishing industry, we present an analysis of the more important processes for achieving high-ranking in Google search results. And for the first time, we’ve also conducted a comprehensive investigation into adoption of Accelerated Mobile Pages (AMP). Read on to learn more before […]
About Searchmetrics
Searchmetrics operates the Searchmetrics Suite, the world’s leading search and content performance platform. On our blog we chronicle current trends in online marketing and SEO and present interesting studies, statistics and trends. We also keep you up-to-date with the latest Searchmetrics product news and developments.
