As the overlap between search and content marketing continues to grow, company executives increasingly are seeking solutions that bridge the two disciplines. That means we as online marketers face the task of establishing company goals and KPIs, and then communicating them to different stakeholders within the company. In terms of iterative feedback, mutual support and […]

March 9th, 2018 | Partners 1 comment

If you use Google’s Chrome browser, you may have noticed your life is suddenly a lot less cluttered. In mid-February, the search giant rolled out a new Chrome ad filter that automatically removes full page ads, ads with autoplaying sound and video, and flashing ads from mobile and desktop results. The reason? Google says they […]

Just as every website needs a redesign over time to look fresh and new, a marketer’s content requires similar tune-ups. As business and customer needs evolve, and search engines tinker with their algorithms and set new rules of engagement, conducting a regular audit of your content is both necessary and required.  Our colleague Jasleen Kals […]

In case anyone missed the memo, Google has proclaimed that mobile is where it’s at these days. As it begins implementing its Mobile-First strategy, one of the increasingly key Google initiatives marketers will need to understand is its Accelerated Mobile Pages (AMP) option. At Searchmetrics, we’re introducing a new blog feature called Pulse, which will offer details and […]

February 22nd, 2018 | Analysis 2 comments

Mirror mirror on the wall, who’s the smartest speaker of them all? Amazon’s Alexa says she likes “all AIs.” Google Assistant can see the good in others, too, noting Alexas’s nice attributes, sexy blue lights and soothing voice. Apple’s Siri wouldn’t be caught dead answering that question. “Let’s talk about you, not me,” she says. In […]

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When we analyze the state of search, we normally look at specific national markets. That’s because each country’s Google index has its own algorithm, tailored to the behavior of its users. But sometimes it’s good to zoom out and take a global perspective. The Searchmetrics SEO World Rankings show which websites dominate across national boundaries. […]

February 14th, 2018 | General No comments

Most anyone with experience in content marketing has heard the adage that content marketing is a marathon, not a sprint. As humans, we love to get ahead of ourselves despite the endless slew of cliches and parables:  ‘don’t count your chickens before they hatch’; ‘Don’t try to walk before you can crawl’;  and  ‘Rome wasn’t […]

SEO is an exciting marketing field because it is the point where you can engage with your customers based on their needs through search engines like Google and Bing. SEO is the art of understanding how to interpret data, the science of optimizing content based on that data, and the skill of empathy to understand […]

February 6th, 2018 | General No comments
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In September 2017, Google responded to the European Commission’s allegations of market manipulation by implementing major changes to its shopping service. But how much has Google Shopping really opened up the market? Following up on our analysis of Google Shopping and its competitors from before these changes, this report analyzes the new-look Google Shopping in […]

January 29th, 2018 | Analysis 12 comments

If you haven’t heard of Bitcoin or the world of cryptocurrency, you’ve been living under a rock. The digital currency craze has moved out of the shadowy world of money launderers and other bad actors into the mainstream. Now, cryptocurrencies are just about on everyone’s wishlist as a means for getting rich quick. In our latest Memo to the Modern […]

January 24th, 2018 | Memo to the Modern Marketer 1 comment
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