The German Q&A platform, gutefrage (www.gutefrage.net), has one of the biggest online audiences in Germany – and yet in the past it has often featured in the loser lists following Google Updates. In this success story, Melanie Ruf, Head of SEO at gutefrage.net, explains how the platform implemented an SEO strategy that helped it to […]
Advertising is everywhere – on average, we see between 4,000 and 10,000 advertising messages every day. With communication taking place to such an excess, it is inevitable that the vast majority of messages will be irrelevant and miss their target. In this blog post, we explain how you can use persona groups for your business […]
If you don’t review your content, then you don’t know its value. You don’t know what is doing well. In all likelihood, this means you’ll be missing opportunities for improvements and wasting resources where they aren’t needed. The best way to make sure you’re not falling into this trap is to audit your content. But […]
Industry watchers said in 2017 that search builds traffic and social builds brands, but Chinese developments could change everything. As digital marketers consider allocating resources to one or the other, they might want to consider that the distinction between search and social looks set to fall away in China. Google’s investments indicate that what happens in […]
Like a train pulling out of a station, Google’s long-awaited mobile-first initiative represents a journey to new places. After the confirmation of the rollout on March 26 2018, it took a while for things to really get moving, but in September 2018, mobile-first started to pick up the pace, as Google sent out a wave […]
If you want to report on the success of your SEO campaigns within your company, and you want to develop a data-driven SEO strategy, then you need to be able to show people meaningful numbers. In this article, I will explain how you can create dashboards that perfectly distinguish brand from non-brand traffic, and also […]
Blockchain is in the news. All the time. The buzz around the technology hasn’t gone away, even as crypto currencies like Bitcoin fluctuate and hacking concerns persist. A quick Google News search shows that not only tech companies like Google and IBM, but also retail giants like Walmart or Brazilian Via Varejo are invested in […]
If you want to perfectly serve the needs and interests of your users, you need a clear content strategy. In this article, I would like to show you how you can research different user interests by analyzing the relevant person groups and their needs throughout the stages of the sales funnel. I am Felix Oey. […]
Speed Matters both for Users and SEO: Nobody wants to wait several seconds for a website to load. Users would rather leave your site and go to a competitor than spend time waiting. “Time is money,” as the old proverb says. Time also matters for Google. Speed is one of Google’s ranking factors. All things […]
As content marketers, you’re tasked with creating content that squashes the competition and brings in more organic traffic. Coming up with unique ideas is a daunting task in itself, but coordinating your efforts while guiding in-house and freelance writers toward your content goals can be labor-intensive. There are a lot of boxes to check along […]
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