Many of you know Alexa, Cortana and Watson, but have you heard of Lisa, Erica or Lieutenant Judy Hopps? Probably not. That is, unless you’re planning a trip with Amtrak, checking your balance on Bank of America’s website, or investigating mysteries from the Disney animated crime caper Zootopia. In this Memo to the Modern Marketer, we […]
Most people involved in the tech universe know how important SEO is for peddling their products on the internet. For companies whose products are traditional and tangible, however, the powers that be may not understand why good SEO hygiene is needed to get products such as cereal or window cleaner in front of customers on […]
Since July 9th, page speed has been a definitive ranking factor. While websites with decent mobile performance had nothing to fear from the Google Speed Update, this was the last call for other sites that lacked dedicated optimization for mobile performance. In other words: “Mobile First” is now more than ever the reality we live […]
A few times a year Google acknowledges it’s at it again – rolling out a broad “core algorithm update” that sends some SEOs into panic mode – racing to check whether their company’s visibility is affected. On Aug. 1, it happened again. The search giant confirmed via Twitter that a core update had begun. We took a […]
Speed matters both for users and SEO: Nobody wants to wait several seconds for a website to load. Users would rather leave your site and go to a competitor than spend time waiting. The quote “time is money,” is as true now as it was when Benjamin Franklin said it centuries ago. Time also matters […]
Getting Found, Building Authority & Driving Sales Online When your customers have a problem or a question, they go to Google and other search engines to find solutions or answers. The search queries that your customers use to find solutions may look different based on your industry and market, but the basic need and intent […]
Appearing above the regular organic search results and other Universal Search elements, Featured Snippets are a great way of generating additional traffic for your website. With the right keyword targeting and the know-how to carry out the required technical optimization, you stand a great chance of occupying this highly visible piece of online real estate. […]
“Who was the actor in the Titanic?”; “What’s the weather like outside?”;“How many cups are in a quarter pound of flour?” Welcome to the age of instant answers driven by titanic algorithm changes, the increasing use of mobile voice search and the rise of smart speakers. In this week’s Memo to the Modern Marketer, we’ll provide some tips […]
If you’ve spent any amount of time in the digital marketing jungle, you’ve heard that “content is the backbone of digital marketing.” That puts a lot of pressure on businesses to churn out loads of copy to improve online visibility. Creating fresh content is a lot of work, so curation can be a quick fix to […]
Who needs little things like the $700 billion US shoppers spend over the holidays when you’re Amazon? Four months before the traditional holiday shopping season kicks off, the online retailer is aiming to bank more than $1 billion in sales now, as its annual Amazon Prime Day brings Christmas-like shopping frenzy to July. While Amazon may suck all the oxygen out of […]
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