So far this year, we’ve seen the Phantom V update from Google and “Fred,” an algorithmic update that still remains difficult to parse for its true meaning. Now there’s another update, unconfirmed by Google that is rocking the search engine results page. Beginning in the last week of June, there’s been sharp fluctuations in mid-tier results, […]
Here we go again! For those who’ve missed it, the last few weeks have been a bit rocky for online marketers’ visibility stats – peaking toward the end of last week (CW 6/2017). There’s been lots of speculation that the culprit is the rollout of Google’s “mobile-first” index. One theory making the rounds is that […]
Google is loosening its chains: Thanks to Penguin 4.0, numerous websites, which had previously been targeted by the filter for web spam or their backlink structure, have now seen a considerable increase in their SEO visibility. Backlink auditing, negative SEO and link reviews – these are the areas where we can expect Penguin, now integrated […]
The new year has begun with a confirmed Google update. However, what was initially believed to be either a change to Panda or Penguin is in fact a core ranking algorithm update. Here, we take a look at the fresh data from the Searchmetrics Suite. Background to Google update We were expecting a Penguin update […]
Everyday countless webpages are evaluated by Google quality raters (with the goal of improving the overall quality of search results). On 12 November 2015 Google updated its comprehensive guidelines (Quality Rater Guidelines), according to which webpage and content quality is evaluated. Not long after this we began to notice significant movement in our ranking and […]
After ten long months since the last Panda update, it seems that Google has begun its roll-out of Panda 4.2. We have completed a rapid analysis to present the first winners and losers after this update in this week’s SEO Visibility. The roll-out of this Panda update is expected to take several months to be […]
Within a few weeks, Google has tweaked its core algorithm and rolled out an update for the second time without officially anouncing it. According to our quick analysis, this update seems to be primarily concerned with trending keywords as well as temporary search intentions related to informational (shorthead) keywords. First-glance-winners are first and foremost media […]
Mobilegeddon is here – is it? At least, Google has announced to begin globally rolling out the mobile-friendly update in the early morning today, April 21st. From now on, the mobile user-friendliness of websites is obviously a global ranking signal. We have analyzed our data, but can’t see any bigger movements or winners/losers yet. UPDATE […]
Are the top domains ready for the Google mobile update? We have taken a look at the 100 domains with the highest SEO visibility and analyzed them for mobile friendliness with the help of the Google ‘mobile-friendly’ test. Google has recently announced that the optimization for mobile devices will be evaluated as a ranking signal […]
It’s been just over six weeks since Google officially announced their new ’Hummingbird’ update. Now we’ve had some time to get our heads round the details, what does it mean for SEO experts and digital marketers? Courtesy of Edmund Garman Hello Hummingbird Amit Singal, Senior Vice President of search at Google, first introduced the algorithm […]
