Tag archive: google update

The German Q&A platform, gutefrage (www.gutefrage.net), has one of the biggest online audiences in Germany – and yet in the past it has often featured in the loser lists following Google Updates. In this success story, Melanie Ruf, Head of SEO at gutefrage.net, explains how the platform implemented an SEO strategy that helped it to […]

October 22nd, 2018 | Analysis 2 comments
Core Update Title

A few times a year Google acknowledges it’s at it again – rolling out a broad “core algorithm update” that sends some SEOs into panic mode – racing to check whether their company’s visibility is affected. On Aug. 1, it happened again. The search giant confirmed via Twitter that a core update had begun. We took a […]

August 7th, 2018 | Analysis 3 comments
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Google is getting fast and furious since 9th of July: Your future may depend on how fast your URLs load on mobile devices, now that the process is one of the company’s ranking factors. This means that pages that load slowly on mobile devices can expect to lose mobile rankings to websites that load more […]

July 10th, 2018 | Analysis 1 comment
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Google Updates don’t come around on a fixed date every year like Christmas or St. Patrick’s Day. You don’t even know approximately when to expect them. What we do know is Google is never finished; they won’t stop tweaking their algorithm, and we won’t stop trying to analyze and interpret the impact of these updates. […]

March 19th, 2018 | SEO News 3 comments
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With its “User Localization Update,” local search gains increased relevance when using Google’s search engine. Whatever Top-Level Domain you are using (Google.com, Google.co.uk etc.), users will now be shown search results based on their current physical location. We asked a few experts to find out what this means for search and searchers. Google has repeatedly […]

November 13th, 2017 | SEO News 3 comments
Google Update, Searchmetrics

So far this year, we’ve seen the Phantom V update from Google and “Fred,” an algorithmic update that still remains difficult to parse for its true meaning. Now there’s another update, unconfirmed by Google that is rocking the search engine results page. Beginning in the last week of June, there’s been sharp fluctuations in mid-tier results, […]

July 17th, 2017 | Analysis 11 comments

Here we go again! For those who’ve missed it, the last few weeks have been a bit rocky for online marketers’ visibility stats – peaking toward the end of last week (CW 6/2017). There’s been lots of speculation that the culprit is the rollout of Google’s “mobile-first” index. One theory making the rounds is that […]

February 15th, 2017 | Analysis 38 comments
Google Penguin Update 4.0

Google is loosening its chains: Thanks to Penguin 4.0, numerous websites, which had previously been targeted by the filter for web spam or their backlink structure, have now seen a considerable increase in their SEO visibility. Backlink auditing, negative SEO and link reviews – these are the areas where we can expect Penguin, now integrated […]

October 21st, 2016 | Analysis 6 comments
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The new year has begun with a confirmed Google update. However, what was initially believed to be either a change to Panda or Penguin is in fact a core ranking algorithm update. Here, we take a look at the fresh data from the Searchmetrics Suite. Background to Google update We were expecting a Penguin update […]

January 13th, 2016 | Analysis 121 comments
Google Quality Update / Phantom III

Everyday countless webpages are evaluated by Google quality raters (with the goal of improving the overall quality of search results). On 12 November 2015 Google updated its comprehensive guidelines (Quality Rater Guidelines), according to which webpage and content quality is evaluated. Not long after this we began to notice significant movement in our ranking and […]

December 2nd, 2015 | Analysis 82 comments
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