Tag archive: SEO

If you haven’t heard of Bitcoin or the world of cryptocurrency, you’ve been living under a rock. The digital currency craze has moved out of the shadowy world of money launderers and other bad actors into the mainstream. Now, cryptocurrencies are just about on everyone’s wishlist as a means for getting rich quick. In our latest Memo to the Modern […]

January 24th, 2018 | Memo to the Modern Marketer 1 comment
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Here’s the thing about predictions: you’re only a sage if they come true. That doesn’t stop us from betting on who will win the 2018 FIFA World Cup, Oscars or Super Bowl. And it certainly doesn’t stop us from making educated guesses about what awaits us in the coming year in the world of search. […]

December 19th, 2017 | General 4 comments
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Once again, Berlin’s Kulturbrauerei (Cultural Brewery) was host to the Searchmetrics Summit, returning for the second time this year after February’s conference. The main event day saw a range of top industry experts speaking across two parallel tracks, with the venue filled with SEO experts, online professionals and content marketers. It was the morning of […]

November 23rd, 2017 | Events No comments
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It’s top of the 9th, with two outs and two men on base. Who will win the World Series? There’s plenty of odds-makers out there who might give a betting man or woman a chance at predicting just that. Here at Searchmetrics, we think of numbers in a different way. Our team of intrepid writers […]

October 23rd, 2017 | Analysis No comments
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On 13th and 14th September 2017, the Koelnmesse (Cologne Expo) in Germany was once again home to the Digital Marketing Exposition and Conference (dmexco). We were on site picking up some of the vibe of the expo, and have compiled a summary of opinions and views from some of the digital industry experts who were […]

September 18th, 2017 | Events 1 comment

No doubt, many a marketer is taking vacation time to enjoy the sunshine and outdoors. For those of you feeling the heat at work from bosses who want you to come up with ideas for new content, remember everything old can be new again. In the latest installment of Unwrapping the Secrets of SEO, I’ll walk you through some […]

The summer is in full swing, Searchmetrics is releasing its new Travel Industry Ranking Factors report, and planes, trains and automobiles are on many consumers’ minds. So it seems that now would be as good a time as any to take a crack at Unwrapping the Secrets of SEO for travel aggregator websites such as TripAdvisor, Yelp […]

President Trump’s first 100 days in office is an important benchmark. The American electorate wants to see what any president has (or hasn’t) done, and whether that person has held true to the promises made on the campaign trail. In this spirit, I’m revisiting a look at the WhiteHouse.gov site’s performance to see how it […]

May 17th, 2017 | Analysis, General 2 comments

In our last installment of Unwrapping the Secrets of SEO, my colleague Holly Miller outlined the steps to employ in choosing good online topics at the right time, and in good SEO shape. Now it’s time to make sure that those topics you’re writing on will be optimized equally well for users and search engines. It’s time […]

Searchmetrics Explores the Frontiers of Search

“What should I write about?”   Anyone asking this question might often have two answers. There are two opposing forces one must consider: “What’s happening in our business?” and “What truly matters to our customers?” We’re Unwrapping the Secrets of SEO this week to discuss this conundrum: What should you write about? If you Google “what […]

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