Boris Wartenberg

Boris Wartenberg is an SEO specialist at Searchmetrics responsible for technical and content-related search engine optimization. He has worked in online marketing since 2006 after completing his studies in marketing with a focus on sports and sponsorship. Having worked in content marketing and search engine optimization both agency and client side, Boris has overseen performance marketing for B2B and B2C clients, held several positions as an in-house SEO as well as having worked with well-known international clients such as Mercedes-Benz and Roche Pharma. He has evolved from a generalist into a specialist and is very passionate about all things SEO.

Boris Wartenberg 2021/11/19

What Is How-to Content and Why It’s Valuable From an SEO Perspective

Voices of Search Time to read: 1 min

Boris Wartenberg, SEO specialist at Searchmetrics, and Ben have a chat about the subtleties of crafting how-to content. With how-to queries amongst the leading Google searches, how can you pique your audience's curiosity and address their learning needs? Boris explains what how-to content is and why it matters in SEO.
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Boris Wartenberg 2021/11/18

Google November 2021 Core Update

SEO Time to read: 5 min

Google has announced the rollout of a Core Update - just before Thanksgiving and right at the start of the Christmas shopping season.
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