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Boris Wartenberg
Boris Wartenberg 2021/11/19

What Is How-to Content and Why It’s Valuable From an SEO Perspective

Voices of Search Time to read: 1 min

GUESTS & RESOURCES

Episode Overview:

This week on Voices of Search, Boris Wartenberg, SEO specialist at Searchmetrics, and Ben have a chat about the subtleties of crafting how-to content. With how-to queries amongst the leading Google searches, how can you pique your audience’s curiosity and address their learning needs? Boris explains what how-to content is and why it matters in SEO.

Want to learn how to conduct keyword research in Searchmetrics? Take an inside look and make the most out of the Suite by reading our blogpost!

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Boris Wartenberg

Boris Wartenberg

Boris Wartenberg is an SEO specialist at Searchmetrics responsible for technical and content-related search engine optimization. He has worked in online marketing since 2006 after completing his studies in marketing with a focus on sports and sponsorship. Having worked in content marketing and search engine optimization both agency and client side, Boris has overseen performance marketing for B2B and B2C clients, held several positions as an in-house SEO as well as having worked with well-known international clients such as Mercedes-Benz and Roche Pharma. He has evolved from a generalist into a specialist and is very passionate about all things SEO.

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