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Jordan Koene
Jordan Koene 2021/12/23

Black Friday SEO Takeaways

Voices of Search Time to read: 1 min

GUESTS & RESOURCES

Episode Overview:

Jordan Koene, SEO strategist at Searchmetrics, and Ben reflect on trends in SEO for Black Friday. With online retailers offering earlier deals and the shopping season prolonged, does Black Friday still exist? eCommerce sales did not go up this holiday season. People have been researching more and purchasing less. Jordan and Ben look back on Black Friday.

Looking to maximize your eCommerce revenue? Read our blogpost on Google Rich Snippets!

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Jordan Koene

Jordan Koene

Previously the CEO of Searchmetrics Inc, Jordan Koene is an Advisor to Searchmetrics, supporting the thought leadership and innovation. Prior to working at Searchmetrics he was the Head of SEO and Content Development at eBay where he led the development of content and technical improvements for the organization. He is an expert in SEO with over 20 year’ experience in the field.

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