Jordan Koene

Previously the CEO of Searchmetrics Inc, Jordan Koene is an Advisor to Searchmetrics, supporting the thought leadership and innovation. Prior to working at Searchmetrics he was the Head of SEO and Content Development at eBay where he led the development of content and technical improvements for the organization. He is an expert in SEO with over 20 year’ experience in the field.
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2022 SEO Predictions
Voices of Search Time to read: 1 minJordan Koene, SEO Strategist at Searchmetrics, and Ben sit down together to give 5 SEO predictions for 2022. Google caught the community by surprise on multiple occasions this year. Keeping that in mind, Jordan and Ben discuss what lies in store for SEO in 2022.Read More -
2021 SEO Year in Review
Voices of Search Time to read: 1 minJordan Koene, SEO strategist at Searchmetrics, joins Ben for a review of 2021. We have seen an abundance of shifts and turns in SEO with Google constantly changing the game. We have braved each update out. Jordan and Ben reflect on SEO learnings of the year.Read More -
Black Friday SEO Takeaways
Voices of Search Time to read: 1 minJordan Koene, SEO strategist at Searchmetrics, and Ben reflect on trends in SEO for Black Friday. With online retailers offering earlier deals and the shopping season prolonged, does Black Friday still exist?Read More -
Google’s Legal Troubles
Voices of Search Time to read: 1 minJordan Koene, SEO strategist at Searchmetrics, joins Ben for a recap of the year in regard to Google's legal troubles. There is a growing demand for a fair and competitive ecosystem from governments and other public institutions along with private companies. Jordan and Ben discuss how these demands escalate into antitrust lawsuits against Google and how Google reacts.Read More -
Google Core Algo Update’s Update
Voices of Search Time to read: 1 minJordan Koene, SEO strategist at Searchmetrics, joins Ben for a follow-up on Google's latest core algorithm update.Read More -
Page Speed Update
Voices of Search Time to read: 1 minSEO Strategist at Searchmetrics, Jordan Koene and Ben discuss Google's page speed update. The update is anticipated to offer a reliable view of how websites perform in the market as well as in relation to their competitors based on real user experience data.Read More -
Troubleshooting After an Algo Update
Voices of Search Time to read: 1 minSearchmetrics’ SEO Strategist, Jordan Koene is back to talk about troubleshooting your website after an algorithm update. What differentiates Google's latest from its predecessors?Read More -
CORE UPDATE ALERT!!!!
Voices of Search Time to read: 1 minJordan Koene, SEO Strategist at Searchmetrics and Ben discuss Google's November 2021 core algorithm update. What does the recent update entail and what does that mean for SEO?Read More -
What Google’s TV Ads Tell Us About Shopping
Voices of Search Time to read: 1 minJordan Koene, SEO strategist and advisor to Searchmetrics, and Ben have a conversation on Google's latest investment in TV ad campaigns. What is the significance of Google showcasing its evolvement into a marketplace? Jordan and Ben talk about Google's refined shopping experience.Read More -
Updates to Google’s Quality Rating Guidelines
Voices of Search Time to read: 1 minJordan Koene, SEO strategist and advisor to Searchmetrics, joins Benjamin Shapiro to discuss Google's recent update to the company's Quality Rating Guidelines. They talk about what this means and who will be affected by the changes.Read More