Jordan Koene

Establishing a new domain quickly and building your authority and reputation with it can take effort and coordination. Join host Ben as he speaks with Searchmetrics’ SEO Strategist and Advisor Jordan Koene about how to elevate a relatively new domain using organic search traffic.

SEO can get complicated, no matter how many years of experience you might have working with it. When an expert gets stuck on how to best optimize for SEO, it’s best to turn toward another SEO expert who can provide fresh insights. Join host Ben as he reviews a case study of his own MarTech podcast with Searchmetrics’ SEO Strategist and Advisor Jordan Koene to talk strategy about how to best optimize and grow organic traffic.

Pandemic or no pandemic, Google's keeping the pace with its algorithm update rollouts, issuing a new update in May. Join host Ben as he speaks with Searchmetrics SEO strategist and advisor Jordan Koene about what the May algorithm update is changing and how it's impacting search during the COVID-19 pandemic.

The COVID-19 pandemic has forced millions of brick and mortar businesses to close, depriving them of the essential foot traffic that keeps them open. With physical locations closed, businesses must turn toward a powerful tool to take and continue operations online - SEO. Join host Ben as he chats with Searchmetrics’ SEO strategist and advisor Jordan Koene about how brick and mortar brands can quickly make up lost foot traffic online by utilizing the power of SEO.

As international communities rally to defeat coronavirus, the availability of online information and databases are critical to educating communities about the virus. SEO is playing a vital role in communicating info as health organizations race to publish the latest news and search engine giant Google changes SERPs to prioritize life-saving information. Join Ben as he continues his discussion with Searchmetrics' SEO Strategist and Advisor Jordan Koene about the coronavirus pandemic's impact on SEO and how search is playing a vital role in fighting the virus.

The COVID-19 (Coronavirus) pandemic is changing our lives in a multitude of different ways from closing businesses to moving entire workforces to work from home. For many businesses it's a frightening, uncertain time, but learning how to manage your business under crisis while leveraging every tool possible is crucial to growth. Join host Ben as he speaks with Searchmetrics' SEO Strategist and Advisor Jordan Koene about the best ways to manage SEO in times of crisis and the steps you can take to maintain or grow your business.

Google's recent series of updates all share a common thread of improving the user experience and changing the way their search engine evaluates and labels high quality content. Join host Ben as he interviews Searchmetrics' SEO Strategist and Advisor Jordan Koene about the signals coming from Google on how they're assessing high-quality content in 2020 and how to perform content audits that will put you on the right track toward success before the next content algorithm update.

Encountering duplicate content across brands is common and it's easy to have your content get lost in the sea of similarity. Implementing a few key changes to your content strategy can help you create duplicate content while still differentiating your brand enough to establish your presence online. Join host Ben as he speaks with Searchmetrics' Strategic Advisor Jordan Koene about the flaws behind many duplication content strategies and how to overcome them.

Google stirred the SEO hornet's nest once again releasing another algorithm update just a few weeks after they released their first one of the year in January. Join host Ben as he meets with Searchmetrics’ Strategic Advisor Jordan Koene to discuss what he calls an “Algorithm adjustment,” and the major content updates by Google to refactor social and verticalized content.