searchmetrics email facebook github gplus instagram linkedin phone rss twitter whatsapp youtube arrow-right chevron-up chevron-down chevron-left chevron-right clock close menu search
  • Google Bugs and Anti-Trust Hearings

    Google released further insights about the bugs that affected their platform revealing it was a canonical dictation and mobile indexing issue. The indexing issue affected 0.2 percent of its URLs, causing ranking issues for roughly two million pages. Google issued a statement they’ve begun to fix the issue but an official confirmation that the issues are fully resolved have yet to be announced.
    Read More
  • Should I Build a Company Directory?

    Countless directory pages exist: the key to differentiating your directory is to offer unique features while including all essential once that exist.
    Read More
  • SEO News: Google Bugs?

    Google typically keeps fixes low key but were forthcoming in tweets about two issues they resolved; an indexing failure followed by a SERP and results issue two weeks later. One of the main causes behind both issues is caused by how Google acquires and pulls search data from the indexing process.
    Read More
  • What is the Statistical Significance of Correlations Between SEO & EPS?

    The true effectiveness of a study is measured by how much information is obtained from analyzing its findings, and not about if it proved the initial hypothesis true. Often studies with inconclusive findings can yield more insights. Join host Ben as he concludes SEO and EPS week with Searchmetrics’ CMO Doug Bell, SEO Strategist and Advisor Jordan Koene and Marketing Operations Manager Melanie Schott as they review the effectiveness of their EPS study and how they’re utilizing inconclusive data to revise their next study.
    Read More
  • Why Does SEO Matter More to eComm & Retail EPS?

    SEO is a key foundation in every successful ecommerce and retail company’s digital marketing strategy. Join host Ben as he speaks with Searchmetrics’ CMO Doug Bell, SEO Strategist and Advisor Jordan Koene and Marketing Operations Manager Melanie Schott about why ecommerce and retail value SEO more compared to other industries and why its the centerpiece in their marketing EPS.
    Read More
  • Image Search & Stock Photography

    At first glance many SEO beginners would think stock photography choices play a large part in SEO strategies. They generally don’t except for a few aspects such as contextual use. Yet developing trends from Google indicate stock photography will actually be evaluated for ranking quite soon. Join host Ben as he speaks with Searchmetrics’ SEO Strategist and Advisor Jordan Koene about recent SEO news regarding stock photography and whether using stock images can actually affect your SEO ranking.
    Read More
  • PLAs and the Overlap Between SEO & SEM

    Rising ecommerce sales due to the pandemic and stay-at-home orders are turning ecommerce into a crucial battleground space for businesses and companies to significantly boost their revenue. Google’s recent announcement that it’s offering free product listing ads within Shopping Experience to users is leveling the playing field, eliminating barriers of access and increasing competition. Join host Ben as he speaks with Searchmetrics’ SEO Strategist and Advisor Jordan Koene about the new updates to Google’s product listing ads and what it means for users competing in ecommerce.
    Read More
  • What is a Web Vital?

    Although keyword optimization and creating engaging content are core tenets in SEO, search engines like Google are influencing the core principles of SEO with “Web vitals.” Join host Ben as he speaks with Searchmetrics’ SEO Strategist and Advisor Jordan Koene about what a web vital is and how optimizing for them is becoming an essential element in SEO optimization.
    Read More
  • Mailbag: Google Updates, COVID-19 SEO, LinkedIn Delisted

    Google's latest update upset SEOs in the industry as social media and media sites saw sharp declines in visibility after it went live. Despite the update's negative effects, it provided a large boost to small businesses struggling to survive through the COVID-19 pandemic. Join host Ben as he speaks with Searchmetrics' Strategic Advisor Jordan Koene about the aftermath of Google's latest update, how it helped small businesses and what happened to LinkedIn after it accidentally de-indexed its website from Google.
    Read More
  • Optimizing Old Vs Creating New Content

    Optimizing content is a challenging aspect of SEO, as the path to optimizing and executing successful content strategies differ for each brand or company. Join host Ben as he concludes his MarTech case study with Searchmetrics’ SEO Strategist and Advisor Jordan Koene on how to create a winning content strategy optimizing existing or creating new content.
    Read More