Jordan Koene
Previously the CEO of Searchmetrics Inc, Jordan Koene is an Advisor to Searchmetrics, supporting the thought leadership and innovation. Prior to working at Searchmetrics he was the Head of SEO and Content Development at eBay where he led the development of content and technical improvements for the organization. He is an expert in SEO with over 20 year’ experience in the field.
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Google Bugs and Anti-Trust Hearings
Voices of Search Time to read: 1 minGoogle released further insights about the bugs that affected their platform revealing it was a canonical dictation and mobile indexing issue. The indexing issue affected 0.2 percent of its URLs, causing ranking issues for roughly two million pages. Google issued a statement they’ve begun to fix the issue but an official confirmation that the issues are fully resolved have yet to be announced.Read More -
Should I Build a Company Directory?
Voices of Search Time to read: 1 minCountless directory pages exist: the key to differentiating your directory is to offer unique features while including all essential once that exist.Read More -
SEO News: Google Bugs?
Voices of Search Time to read: 1 minGoogle typically keeps fixes low key but were forthcoming in tweets about two issues they resolved; an indexing failure followed by a SERP and results issue two weeks later. One of the main causes behind both issues is caused by how Google acquires and pulls search data from the indexing process.Read More -
What is the Statistical Significance of Correlations Between SEO & EPS?
Voices of Search Time to read: 17 minThe true effectiveness of a study is measured by how much information is obtained from analyzing its findings, and not about if it proved the initial hypothesis true. Often studies with inconclusive findings can yield more insights. Join host Ben as he concludes SEO and EPS week with Searchmetrics’ CMO Doug Bell, SEO Strategist and Advisor Jordan Koene and Marketing Operations Manager Melanie Schott as they review the effectiveness of their EPS study and how they’re utilizing inconclusive data to revise their next study.Read More -
Why Does SEO Matter More to eComm & Retail EPS?
Voices of Search Time to read: 24 minSEO is a key foundation in every successful ecommerce and retail company’s digital marketing strategy. Join host Ben as he speaks with Searchmetrics’ CMO Doug Bell, SEO Strategist and Advisor Jordan Koene and Marketing Operations Manager Melanie Schott about why ecommerce and retail value SEO more compared to other industries and why its the centerpiece in their marketing EPS.Read More -
Image Search & Stock Photography
Voices of Search Time to read: 16 minAt first glance many SEO beginners would think stock photography choices play a large part in SEO strategies. They generally don’t except for a few aspects such as contextual use. Yet developing trends from Google indicate stock photography will actually be evaluated for ranking quite soon. Join host Ben as he speaks with Searchmetrics’ SEO Strategist and Advisor Jordan Koene about recent SEO news regarding stock photography and whether using stock images can actually affect your SEO ranking.Read More -
PLAs and the Overlap Between SEO & SEM
Voices of Search Time to read: 21 minRising ecommerce sales due to the pandemic and stay-at-home orders are turning ecommerce into a crucial battleground space for businesses and companies to significantly boost their revenue. Google’s recent announcement that it’s offering free product listing ads within Shopping Experience to users is leveling the playing field, eliminating barriers of access and increasing competition. Join host Ben as he speaks with Searchmetrics’ SEO Strategist and Advisor Jordan Koene about the new updates to Google’s product listing ads and what it means for users competing in ecommerce.Read More -
What is a Web Vital?
Voices of Search Time to read: 24 minAlthough keyword optimization and creating engaging content are core tenets in SEO, search engines like Google are influencing the core principles of SEO with “Web vitals.” Join host Ben as he speaks with Searchmetrics’ SEO Strategist and Advisor Jordan Koene about what a web vital is and how optimizing for them is becoming an essential element in SEO optimization.Read More -
Mailbag: Google Updates, COVID-19 SEO, LinkedIn Delisted
Voices of Search Time to read: 21 minGoogle's latest update upset SEOs in the industry as social media and media sites saw sharp declines in visibility after it went live. Despite the update's negative effects, it provided a large boost to small businesses struggling to survive through the COVID-19 pandemic. Join host Ben as he speaks with Searchmetrics' Strategic Advisor Jordan Koene about the aftermath of Google's latest update, how it helped small businesses and what happened to LinkedIn after it accidentally de-indexed its website from Google.Read More -
Optimizing Old Vs Creating New Content
Voices of Search Time to read: 36 minOptimizing content is a challenging aspect of SEO, as the path to optimizing and executing successful content strategies differ for each brand or company. Join host Ben as he concludes his MarTech case study with Searchmetrics’ SEO Strategist and Advisor Jordan Koene on how to create a winning content strategy optimizing existing or creating new content.Read More