SEO
Whether you’re an experienced search engine optimization veteran or whether you’re still wondering what SEO stands for, you’ll find everything you need in this section of our blog. Here, we bring you the most relevant industry news, backed up by our expert analysis, itself built upon the best, most comprehensive data in the industry. Read about the latest SEO trends, see which tactics belong on the scrapheap and find out which sites were hit by the latest update to Google’s search algorithm. We’ve got basics for beginners and expert tips for hardened SEO professionals. We ask the big questions – where will SEO be in 12 months time? And we get into the detail – what code tweaks can help improve my CTR? Whatever your SEO questions, you’ll find your answers here.
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Top Mistakes People Make Producing Content for SEO Purposes – Vincent D’Eletto // WordAgents
Voices of Search Time to read: 21 minSEO, when correctly utilized, plays a large role in creating successful content marketing strategies. Although content marketers are experts in their practice, not every content marketer is well versed in the nuances of SEO. Join host Ben as he speaks with WordAgents owner Vincent D’Eletto about the top mistakes content marketers make producing content for SEO and what reliable practices to adopt to create successful content.Read More -
Industry Trends in Q2: Winners and Losers – Tyson Stockton // Searchmetrics
Voices of Search Time to read: 16 minAlthough the COVID-19 pandemic significantly impacted brands and companies throughout Q2, companies like Google maintained momentum. In just three months they released a new algorithm update and introduced web vitals, which take effect in early 2021. Join host Ben as he speaks with Searchmetrics’ VP of Client Services Tyson Stockton about some of the industry and Google-inspired trends that emerged in Q2.Read More -
Technical Changes in Q2: Winners & Losers – Tyson Stockton // Searchmetrics
Voices of Search Time to read: 16 minDespite the economic slowdown, Google continues to push forward making innovative technical changes to its platform and tools that SEOs should keep an eye on. Join host Ben as he previews Searchmetrics' upcoming webinar Q2 in Review with Searchmetrics' VP of Client Services Tyson Stockton as they review some of the most important technical changes Google implemented in Q2.Read More -
Google Updates in Q2: Winners & Losers – Tyson Stockton // Searchmetrics
Voices of Search Time to read: 16 minWithout question the COVID-19 pandemic caused chaos in Q2, upending progress and rapidly changed the way organizations, companies and brands conducted business. As we enter Q3, it’s vital to review Q2’s effects on various industries to learn useful strategies for future success. Join host Ben as he previews Searchmetrics' upcoming webinar Q2 in Review with Searchmetrics’ VP of Client Services Tyson Stockton. Together, they discuss Google's May algorithm update in Q2 and how it affected the success of big-name brands and companies.Read More -
What is the Statistical Significance of Correlations Between SEO & EPS? – Doug Bell // Searchmetrics
Voices of Search Time to read: 17 minThe true effectiveness of a study is measured by how much information is obtained from analyzing its findings, and not about if it proved the initial hypothesis true. Often studies with inconclusive findings can yield more insights. Join host Ben as he concludes SEO and EPS week with Searchmetrics’ CMO Doug Bell, SEO Strategist and Advisor Jordan Koene and Marketing Operations Manager Melanie Schott as they review the effectiveness of their EPS study and how they’re utilizing inconclusive data to revise their next study.Read More -
Why Does SEO Matter More to eComm & Retail EPS? – Doug Bell // Searchmetrics
Voices of Search Time to read: 24 minSEO is a key foundation in every successful ecommerce and retail company’s digital marketing strategy. Join host Ben as he speaks with Searchmetrics’ CMO Doug Bell, SEO Strategist and Advisor Jordan Koene and Marketing Operations Manager Melanie Schott about why ecommerce and retail value SEO more compared to other industries and why its the centerpiece in their marketing EPS.Read More -
Does a CMO Tenure Impact EPS? – Doug Bell // Searchmetrics
Voices of Search Time to read: 23 minStrong, tenured leadership is often a key component behind many successful digital marketing strategies. Searchmetrics' EPS study delved into the topic further to examine whether the length of a CMOs tenure can significantly impact EPS. Join host Ben as he continues SEO/EPS Week with Searchmetrics’ CMO Doug Bell, SEO Strategist and Advisor Jordan Koene and Marketing Operations Manager Melanie Schott discussing if a positive or negative correlation between CMO tenure and SEO visibility exists.Read More -
Does Paid Search or SEO Impact EPS More? – Doug Bell // Searchmetrics
Voices of Search Time to read: 20 minExamining how SEO impacts earnings per share requires delving into paid search to obtain a big picture view of the intricate relationship between EPS and SEO. Join host Ben as he continues SEO and EPS week speaking with Searchmetrics’ CMO Doug Bell, SEO Strategist and Advisor Jordan Koene and Marketing Operations Manager Melanie Schott about their SEO/EPS study. As they review their study, they take a deeper look at how paid visibility impacts EPS.Read More -
What is the Correlation between EPS & SEO? – Doug Bell // Searchmetrics
Voices of Search Time to read: 28 minA common question SEO experts are seeking the answer to is “What is the correlation between earnings per share and SEO?” The Searchmetrics’ team conducted a study to answer just that, and found intriguing results. Join host Ben as he speaks with Searchmetrics’ CMO Doug Bell, SEO Strategist and Advisor Jordan Koene and Marketing Operations Manager Melanie Schott about their findings and how it impacts SEO.Read More -
Evaluating Your Technical SEO Foundation – Kathy Brown // Searchmetrics
Voices of Search Time to read: 21 minKnowing which technical aspects of your site to optimize is tricky, and depends on the technical ecosystem of your website and its data. Join host Ben as he speaks with Searchmetrics’ Senior SEO Consultant Kathy Brown about how to determine if your site maintains a strong technical SEO foundation and how to best use Google Search Console in your technical optimization efforts.Read More
