SEO
Whether you’re an experienced search engine optimization veteran or whether you’re still wondering what SEO stands for, you’ll find everything you need in this section of our blog. Here, we bring you the most relevant industry news, backed up by our expert analysis, itself built upon the best, most comprehensive data in the industry. Read about the latest SEO trends, see which tactics belong on the scrapheap and find out which sites were hit by the latest update to Google’s search algorithm. We’ve got basics for beginners and expert tips for hardened SEO professionals. We ask the big questions – where will SEO be in 12 months time? And we get into the detail – what code tweaks can help improve my CTR? Whatever your SEO questions, you’ll find your answers here.
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SEO Battles: SEO Vs Direct – Lillian Haase // Searchmetrics
Voices of Search Time to read: 1 minPR is an organic growth strategy, namely when PR firms, organizations or professionals write about your brand or product. When a significant number of PRs are writing about you, it signals to Google that your brand should rank highly. Backlinking is another essential part where PR and SEO overlap as it serves organic growth and PR relationship building, accomplishing goals in both disciplines.Read More -
SEO Battles: SEO Vs AdWords – Lillian Haase // Searchmetrics
Voices of Search Time to read: 1 minPaid keywords grant more control of where your ads are placed, the spend per click and the overall message compared to organic SEO. It helps your brand to appear on pages you might not be able to organically rank for. As you start marketing for a brand or service, use SEM to test what placements are effective and identify which keywords actually convert for you. Once identified you can begin to build SEO strategies around them.Read More -
SEO Battles: SEO Vs Brand – Lillian Haase // Searchmetrics
Voices of Search Time to read: 1 minSEO can be used as a brand marketing channel to push optimized content introducing a brand for people searching for topics in a search bar. Optimizing brand awareness for SEO increases the chances of being listed in the answer box and knowledge graphs, which is key to obtaining consumers who rarely click through content.Read More -
SEO Battles: SEO Vs Facebook – Lillian Haase // Searchmetrics
Voices of Search Time to read: 2 minSEO searches are considered active endeavors compared to paid social which is typically encountered while passively browsing the Internet. Effectively applying paid social strategies require knowing who your target audience is so you can place the right ad in front of the right people. SEO’s benefit is revealing search intent in users, whether they’re in browse or buy mode, whereas social intent isn’t always clear.Read More -
Managing & Scaling Outsourced Content Production – Phillip Thune // Textbroker
Voices of Search Time to read: 1 minMaintaining quality is essential in the scaling process. Tasking an in-house editor to review outsourced content is critical as they can spot content issues quickly. They can identify when copy is not up to par or see when a writer’s creativity levels are dropping and re-assign different topics based on writer strength.Read More -
Finding the Right Writers for Your Content Production Efforts – Phillip Thune // Textbroker
Voices of Search Time to read: 1 minBefore you even approach a writer for a project a clear, thorough project outline is needed. This ensures the writer is equipped with the necessary resources to complete your project and that they’re in line with your goals. Providing examples of content you like and don’t like is an efficient way to present the tone you want your writer to adopt.Read More -
Deciding What Part of Your Content Production to Outsource – Phillip Thune // Textbroker
Voices of Search Time to read: 1 minOutsourcing is a great way to get fresh new voices to write your content and alleviate pressure from in-house writers who are experiencing fatigue from singular topics. Textbroker and Upwork are great sources to find content producers for your platform. It’s best to maintain a continuous relationship with creators as they get adjusted to your brand voice and tone.Read More -
SEO vs PPC: Partners in Crime – Damon Burton // SEO National
Voices of Search Time to read: 1 minPPC tools are invaluable in SEO research as it's a source to identify strong keywords, what anchor text and title tags your competitors are using, and much more. SEO can benefit PPC efforts by improving ad scores through basic methods like improving your website speed, optimizing for mobile or using eye-catching copy.Read More -
SEO vs PPC: Pros & Cons – Damon Burton // SEO National
Voices of Search Time to read: 1 minSEO and PPC both have value in digital marketing campaigns and can address consumers at various levels in the marketing funnel. The leading benefit for SEO is it’s a budget friendly endeavor that pays off in the long run, generating long-term benefits once applied. One of the cons of SEO is the lead time to gaining long-term benefit takes much longer than PPC.Read More -
Optimizing for Holiday SEO Success – Tyson Stockton // Searchmetrics
Voices of Search Time to read: 1 minPerforming regular website crawls is critical in your holiday optimization efforts. Namely, monitoring the URLs of core product and sales pages you’re aiming to win on during the holidays. If you’re working on a weekly ranking process, running daily crawls for particular keywords can help you identify issues early and indicate what updates need implementation.Read More
