SEO
Whether you’re an experienced search engine optimization veteran or whether you’re still wondering what SEO stands for, you’ll find everything you need in this section of our blog. Here, we bring you the most relevant industry news, backed up by our expert analysis, itself built upon the best, most comprehensive data in the industry. Read about the latest SEO trends, see which tactics belong on the scrapheap and find out which sites were hit by the latest update to Google’s search algorithm. We’ve got basics for beginners and expert tips for hardened SEO professionals. We ask the big questions – where will SEO be in 12 months time? And we get into the detail – what code tweaks can help improve my CTR? Whatever your SEO questions, you’ll find your answers here.
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How How-to Differs Between Industries. Investing Content Is Not the Same as Rock Climbing Content
Voices of Search Time to read: 1 minBoris Wartenberg, SEO specialist at Searchmetrics, and Ben continue their conversation about the subtleties of crafting how-to content. Your how-to content answers your audience's questions and needs. As all industries are in search of distinct solutions, it is bound to differ between industries. Today, Boris and Ben discuss how to create industry-specific how-to content.Read More -
Types of How-to Content: Videos, Text, Images, etc.
Voices of Search Time to read: 1 minBoris Wartenberg, SEO specialist at Searchmetrics, and Ben continue their conversation about the subtleties of crafting how-to content. What are different types of how-to content and how can you utilize each format to support your audience in mastering skills?Read More -
What Is How-to Content and Why It’s Valuable From an SEO Perspective
Voices of Search Time to read: 1 minBoris Wartenberg, SEO specialist at Searchmetrics, and Ben have a chat about the subtleties of crafting how-to content. With how-to queries amongst the leading Google searches, how can you pique your audience's curiosity and address their learning needs? Boris explains what how-to content is and why it matters in SEO.Read More -
October 2021 Winners & Losers
Voices of Search Time to read: 1 minTyson Stockton, leading expert SEO consultant and advisor at Searchmetrics, joins Ben for the October edition of Winners and Losers. TikTok has seen substantial growth over the month. Is YouTube past its peak? Tyson and Ben discuss the significant impacts of Google's quality rating guidelines and the recent Facebook outage.Read More -
Google November 2021 Core Update
SEO Time to read: 5 minGoogle has announced the rollout of a Core Update - just before Thanksgiving and right at the start of the Christmas shopping season.Read More -
How to Use Google Rich Snippets to Maximize eCommerce Revenue
SEO Time to read: 11 minAttract attention in the SERPS - With the help of rich snippets, the Google results can be enriched with specific information. Here is how.Read More -
September Winners & Losers
Voices of Search Time to read: 1 minTyson Stockton, leading expert SEO consultant and advisor at Searchmetrics, joins Ben for the September edition of Winners and Losers. With Google constantly reinventing its SEO strategy, who managed to stay in the loop this past month? Who missed the mark?Read More -
Timing & Content Updates
Voices of Search Time to read: 1 minWrapping up the Content Strategy Week, Cassie Dell, Senior SEO Client Success Manager at Searchmetrics, breaks down timing and content updates. Keeping your content up to date is a big part of ranking high in SERPs. Cassie and Ben talk about how to preserve your rank.Read More -
Competitive Research
Voices of Search Time to read: 1 minCassie Dell, Senior SEO Client Success Manager at Searchmetrics, gives advice on the kind of research that goes into outranking your rivals. Today, Cassie and Ben talk about assessing your competition to come up on top with your content.Read More -
Topic Intent
Voices of Search Time to read: 1 minWhen building content around your keywords, you need to make sure it responds to the intention of the search. Cassie Dell delves into how to determine topic intent.Read More
