SEO
Whether you’re an experienced search engine optimization veteran or whether you’re still wondering what SEO stands for, you’ll find everything you need in this section of our blog. Here, we bring you the most relevant industry news, backed up by our expert analysis, itself built upon the best, most comprehensive data in the industry. Read about the latest SEO trends, see which tactics belong on the scrapheap and find out which sites were hit by the latest update to Google’s search algorithm. We’ve got basics for beginners and expert tips for hardened SEO professionals. We ask the big questions – where will SEO be in 12 months time? And we get into the detail – what code tweaks can help improve my CTR? Whatever your SEO questions, you’ll find your answers here.
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Data-Driven, Decision-Making Framework – Tyson Stockton & Alan Turner // Searchmetrics
Voices of Search Time to read: 1 minA common problem facing marketers using data to inform marketing strategies is lag issues. Studies can become quickly outdated, especially during tumultuous times like 2020 where things seem to change by the day. Search data can help improve the accuracy of historical data by examining present trends through search features like current SERP listings.Read More -
Will PS5 be the Top Searched Electronics Product? – Tyson Stockton // Searchmetrics
Voices of Search Time to read: 1 minThe new X-Box, iPhone 12 series and Playstation 5 are expected to top the Black Friday electronics categories this year. However, discounts likely won’t exist for them due to their recent debuts, whereas their older counterparts are likely to be heavily discounted. Products like Peloton and subscriptions for streaming services are likely to be the dark horse candidates to experience high growth, although they likely won’t surpass high-demand heavyweights like the PS5 and iPhone 12.Read More -
Home Goods Top Category for Black Friday? – Tyson Stockton // Searchmetrics
Voices of Search Time to read: 1 minHistorically electronics are one of the strongest performing categories, and is likely to strongly perform this year as well. Despite the next series of iPhones and the highly-anticipated debut of the PS5, these new items are unlikely to see discount prices so close to Black Friday. Tyson expects the category to have the most growth is home goods as the COVID-19 Pandemic continues to keep people at home.Read More -
Amazon’s Strikes Back! – Tyson Stockton // Searchmetrics
Voices of Search Time to read: 1 minDespite the gains Google made in ecommerce throughout the year, Amazon shows no sign of slowing down with notable gains throughout Q3 headed into Q4. Amazon’s competitors have launched Black Friday sale homepages and ads early, but Amazon’s ads haven’t launched yet. However, ranking data shows Amazon is leading in Black Friday search queries.Read More -
Google Shopping’s Black Friday Takeover? – Tyson Stockton // Searchmetrics
Voices of Search Time to read: 1 minGoogle made moves earlier in 2020 by offering Google Shopping listings through their product feeds. Implementing a more structured format within the product feed and actual SERPs are designed to position Google as a competitive adversary for Amazon. Tyson predicts Amazon will remain the victor in ecommerce for Black Friday 2020, but believes Google’s new ventures into the shopping space make it more competitive.Read More -
Core Web Vitals – Getting ready for Google’s Page Experience ranking factor update
SEO Time to read: 20 minLoading, interactivity, stability: The article below contains all you need to know about Google Core Web Vitals including optimization tips and a case study.Read More -
Black Friday on a Tuesday? – Tyson Stockton // Searchmetrics
Voices of Search Time to read: 1 minA majority of the top 10 ecommerce sites are already running Black Friday promos on their homepages except for three in the group; Amazon, eBay and Etsy. Best Buy, Walmart, Home Depot, Target and Wayfair are running ads on their homepages and TV, but aren’t phrasing them as Black Friday ads. Many of the ads are rolling throughout the month of November into December.Read More -
Scoping the Content Creation Process – Phillip Thune // Textbroker
Voices of Search Time to read: 1 minThroughout the discussion Ben uses his MarTech directory page as the case study for scaling content. As you scale content you want to ensure your content is unique and that database-like pages don’t directly plagiarize from similar sites. Using public domain information is safe, but you want to add more details and features similar pages don’t offer to rank with Google.Read More -
A Content Strategy Case Study – Phillip Thune // Textbroker
Voices of Search Time to read: 1 minIn a previous episode Searchmetrics’ SEO Strategist and Advisor Jordan Koene debated the value of building a website directory. Phillip Thune believes building directories are a highly valuable strategy for websites that update their content nearly every single day. Google must repeatedly crawl every piece of new content you post, which essentially trains its crawlers to become familiar with your content and increases your site’s ranking priority.Read More -
Q3 2020 in Review: SEO Industry Trends – Tyson Stockton // Searchmetrics
Voices of Search Time to read: 1 minWhen it debuted last year, BERT was announced with an algorithm update and was integrated in the Google infrastructure and system. BERT initially only impacted 10% of queries, but almost a full year later it has analyzed the intent of almost every English query. The update significantly improved Google’s natural language learning processes, and better understands the nuances of English words used in all queries.Read More
