SEO
Whether you’re an experienced search engine optimization veteran or whether you’re still wondering what SEO stands for, you’ll find everything you need in this section of our blog. Here, we bring you the most relevant industry news, backed up by our expert analysis, itself built upon the best, most comprehensive data in the industry. Read about the latest SEO trends, see which tactics belong on the scrapheap and find out which sites were hit by the latest update to Google’s search algorithm. We’ve got basics for beginners and expert tips for hardened SEO professionals. We ask the big questions – where will SEO be in 12 months time? And we get into the detail – what code tweaks can help improve my CTR? Whatever your SEO questions, you’ll find your answers here.
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November Winners & Losers
Voices of Search Time to read: 1 minTyson Stockton, leading expert SEO consultant and advisor at Searchmetrics, joins Ben for the November edition of Winners and Losers. Though not as disruptive as anticipated, Google's November core algorithm update has already impacted several industries.Read More -
Google Product Reviews Update December 2021
SEO Time to read: 1 minRead what we know so far about Google's Product Reviews Update and which websites could be impacted.Read More -
How to Create SEO-Powered Product Pages
Memo to the Modern Marketer Time to read: 14 minDiscover how to optimize your eCommerce product pages to increase website traffic and grow your conversions!Read More -
Google Spam Update November 2021: How To Avoid a Drop in Rankings
SEO Time to read: 9 minAs Google rolls out the fourth update about spam in 2021, get the lowdown on this latest November Spam Update plus best practices for links.Read More -
What Google’s TV Ads Tell Us About Shopping
Voices of Search Time to read: 1 minJordan Koene, SEO strategist and advisor to Searchmetrics, and Ben have a conversation on Google's latest investment in TV ad campaigns. What is the significance of Google showcasing its evolvement into a marketplace? Jordan and Ben talk about Google's refined shopping experience.Read More -
Updates to Google’s Quality Rating Guidelines
Voices of Search Time to read: 1 minJordan Koene, SEO strategist and advisor to Searchmetrics, joins Benjamin Shapiro to discuss Google's recent update to the company's Quality Rating Guidelines. They talk about what this means and who will be affected by the changes.Read More -
Optimizing How-to Content
Voices of Search Time to read: 1 minBoris Wartenberg, SEO specialist at Searchmetrics, rejoins Ben to wrap up their conversation about the subtleties of crafting how-to content. After coming up with how-to content, how can you make sure it keeps performing? Boris shares insights on when and how to update how-to content.Read More -
Determining What Type of Content Is Best for Your Audience
Voices of Search Time to read: 1 minBoris Wartenberg, SEO specialist at Searchmetrics, and Ben continue their conversation about the subtleties of crafting how-to content. How can you obtain relevant data and make the best of it to create high-performing how-to content for your audience?Read More -
How How-to Differs Between Industries. Investing Content Is Not the Same as Rock Climbing Content
Voices of Search Time to read: 1 minBoris Wartenberg, SEO specialist at Searchmetrics, and Ben continue their conversation about the subtleties of crafting how-to content. Your how-to content answers your audience's questions and needs. As all industries are in search of distinct solutions, it is bound to differ between industries. Today, Boris and Ben discuss how to create industry-specific how-to content.Read More -
Types of How-to Content: Videos, Text, Images, etc.
Voices of Search Time to read: 1 minBoris Wartenberg, SEO specialist at Searchmetrics, and Ben continue their conversation about the subtleties of crafting how-to content. What are different types of how-to content and how can you utilize each format to support your audience in mastering skills?Read More
