Tyson Stockton

As international communities rally to defeat coronavirus, the availability of online information and databases are critical to educating communities about the virus. SEO is playing a vital role in communicating info as health organizations race to publish the latest news and search engine giant Google changes SERPs to prioritize life-saving information. Join Ben as he continues his discussion with Searchmetrics' SEO Strategist and Advisor Jordan Koene about the coronavirus pandemic's impact on SEO and how search is playing a vital role in fighting the virus.

The COVID-19 (Coronavirus) pandemic is changing our lives in a multitude of different ways from closing businesses to moving entire workforces to work from home. For many businesses it's a frightening, uncertain time, but learning how to manage your business under crisis while leveraging every tool possible is crucial to growth. Join host Ben as he speaks with Searchmetrics' SEO Strategist and Advisor Jordan Koene about the best ways to manage SEO in times of crisis and the steps you can take to maintain or grow your business.

SEO success can be measured by a multitude of different metrics but knowing which ones are right for your business and goals pose a particular challenge. Join Ben as he concludes CMO Week with Searchmetrics’ Chief Marketing Officer Doug Bell reviewing which KPIs CMOs should utilize to create success in their marketing strategies.

Developing strong content marketing and SEO strategies are key to long-term success of your marketing team and ROI. Join host Ben for the fourth episode of CMO Week as he interviews Searchmetrics’ Chief Marketing Officer Doug Bell on operational tips and the tactics needed to drive positive ROI with SEO.

SEO and content marketing efforts are your best bets to creating a winning marketing strategy, but taking shortcuts or violating SEO rules, either intentionally or unintentionally, can effectively destroy your marketing efforts in a single stroke. Join Ben as he continues CMO Week with Searchmetrics' Chief Marketing Officer Doug Bell as they review common traps and pitfalls to avoid in SEO and how to identify false promises shady SEO agencies and contractors use to deceive consumers. 

Content driven CMOs are most successful when they take long-view SEO strategic approaches to content marketing. Join host Ben as he continues CMO week with Searchmetrics’ Chief Marketing Officer Doug Bell discussing the realities of SEO success for CMOs, how marketers use SEO to turn their content into predictable revenue generators and much more.

Engaging with SEO may feel like opening a mystery box full of unknowns. It's no surprise many chief marketing officers opt for more transparent performance marketing strategies, but in doing so often lose a fundamental marketing strategy in the process. Join Ben as he speaks with Searchmetrics' Chief Marketing Officer Doug Bell for CMO Week to debunk the myths CMOs believe about SEO and how to form a better understanding of it.

At the intersection where voice search meets mobile devices lies the next big innovation in SEO - mobile voice search. Despite the high potential the medium holds, innovation and growth has plateaued over the course of the last year. Join host Ben as he speaks with Courtney Cox Wakefield, co-author of “Voice Search,” and head of consumer marketing at Children’s Hospital to discuss the impact of mobility on voice search and how SEOs can use this time to begin implementing new optimization tactics to increase their mobile presence.

Optimizing SEO for the news and media industry is difficult due to the news’ timely nature and the never ending flow of breaking news, which quickly outdates almost any strategy. New technology is emerging on the horizon to finally combat the issue and finally give SEOs an edge in the news and publishing industry. Join Ben as he interviews Condé Nast’s VP of Audience Development and SEO John Shehata about his new product NewzDash and how it provides a valuable toolset the industry can use to keep up with and analyze rankings within hours.

Mobile-first optimization is quickly becoming a standard SEO practice as users turn to mobile devices first to quickly answer queries or make purchases on the go.  Join host Ben as he speaks with John Shehata, vice president of audience development and SEO at Condé Nast, about why it’s crucial brands start optimizing for mobile devices before desktop and the types of new penalties to avoid when building your mobile presence.