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  • What is the Statistical Significance of Correlations Between SEO & EPS? – Doug Bell // Searchmetrics

    The true effectiveness of a study is measured by how much information is obtained from analyzing its findings, and not about if it proved the initial hypothesis true. Often studies with inconclusive findings can yield more insights. Join host Ben as he concludes SEO and EPS week with Searchmetrics’ CMO Doug Bell, SEO Strategist and Advisor Jordan Koene and Marketing Operations Manager Melanie Schott as they review the effectiveness of their EPS study and how they’re utilizing inconclusive data to revise their next study.
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  • Why Does SEO Matter More to eComm & Retail EPS? – Doug Bell // Searchmetrics

    SEO is a key foundation in every successful ecommerce and retail company’s digital marketing strategy. Join host Ben as he speaks with Searchmetrics’ CMO Doug Bell, SEO Strategist and Advisor Jordan Koene and Marketing Operations Manager Melanie Schott about why ecommerce and retail value SEO more compared to other industries and why its the centerpiece in their marketing EPS.
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  • Does a CMO Tenure Impact EPS? – Doug Bell // Searchmetrics

    Strong, tenured leadership is often a key component behind many successful digital marketing strategies. Searchmetrics' EPS study delved into the topic further to examine whether the length of a CMOs tenure can significantly impact EPS. Join host Ben as he continues SEO/EPS Week with Searchmetrics’ CMO Doug Bell, SEO Strategist and Advisor Jordan Koene and Marketing Operations Manager Melanie Schott discussing if a positive or negative correlation between CMO tenure and SEO visibility exists.
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  • Does Paid Search or SEO Impact EPS More? – Doug Bell // Searchmetrics

    Examining how SEO impacts earnings per share requires delving into paid search to obtain a big picture view of the intricate relationship between EPS and SEO. Join host Ben as he continues SEO and EPS week speaking with Searchmetrics’ CMO Doug Bell, SEO Strategist and Advisor Jordan Koene and Marketing Operations Manager Melanie Schott about their SEO/EPS study. As they review their study, they take a deeper look at how paid visibility impacts EPS.
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  • What is the Correlation between EPS & SEO? – Doug Bell // Searchmetrics

    A common question SEO experts are seeking the answer to is “What is the correlation between earnings per share and SEO?” The Searchmetrics’ team conducted a study to answer just that, and found intriguing results. Join host Ben as he speaks with Searchmetrics’ CMO Doug Bell, SEO Strategist and Advisor Jordan Koene and Marketing Operations Manager Melanie Schott about their findings and how it impacts SEO.
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  • Evaluating Your Technical SEO Foundation – Kathy Brown // Searchmetrics

    Knowing which technical aspects of your site to optimize is tricky, and depends on the technical ecosystem of your website and its data. Join host Ben as he speaks with Searchmetrics’ Senior SEO Consultant Kathy Brown about how to determine if your site maintains a strong technical SEO foundation and how to best use Google Search Console in your technical optimization efforts.
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  • Changes in Technical SEO – Kathy Brown // Searchmetrics

    Google’s making big moves in 2020, with its debut of web vitals indicating they’re retooling technical ranking factors for 2021. Join host Ben as he speaks with Searchmetrics’ SEO Consultant Kathy Brown about what’s behind the technical changes, what new technical ranking factors to expect and how you can best prepare now to enter 2021 on the right foot.
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  • Image Search & Stock Photography – Jordan Koene // Searchmetrics

    At first glance many SEO beginners would think stock photography choices play a large part in SEO strategies. They generally don’t except for a few aspects such as contextual use. Yet developing trends from Google indicate stock photography will actually be evaluated for ranking quite soon. Join host Ben as he speaks with Searchmetrics’ SEO Strategist and Advisor Jordan Koene about recent SEO news regarding stock photography and whether using stock images can actually affect your SEO ranking.
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  • PLAs and the Overlap Between SEO & SEM – Jordan Koene // Searchmetrics

    Rising ecommerce sales due to the pandemic and stay-at-home orders are turning ecommerce into a crucial battleground space for businesses and companies to significantly boost their revenue. Google’s recent announcement that it’s offering free product listing ads within Shopping Experience to users is leveling the playing field, eliminating barriers of access and increasing competition. Join host Ben as he speaks with Searchmetrics’ SEO Strategist and Advisor Jordan Koene about the new updates to Google’s product listing ads and what it means for users competing in ecommerce.
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  • What is a Web Vital? – Jordan Koene // Searchmetrics

    Although keyword optimization and creating engaging content are core tenets in SEO, search engines like Google are influencing the core principles of SEO with “Web vitals.” Join host Ben as he speaks with Searchmetrics’ SEO Strategist and Advisor Jordan Koene about what a web vital is and how optimizing for them is becoming an essential element in SEO optimization.
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