SEO
Whether you’re an experienced search engine optimization veteran or whether you’re still wondering what SEO stands for, you’ll find everything you need in this section of our blog. Here, we bring you the most relevant industry news, backed up by our expert analysis, itself built upon the best, most comprehensive data in the industry. Read about the latest SEO trends, see which tactics belong on the scrapheap and find out which sites were hit by the latest update to Google’s search algorithm. We’ve got basics for beginners and expert tips for hardened SEO professionals. We ask the big questions – where will SEO be in 12 months time? And we get into the detail – what code tweaks can help improve my CTR? Whatever your SEO questions, you’ll find your answers here.
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Competitive Research
Voices of Search Time to read: 1 minCassie Dell, Senior SEO Client Success Manager at Searchmetrics, gives advice on the kind of research that goes into outranking your rivals. Today, Cassie and Ben talk about assessing your competition to come up on top with your content.Read More -
Topic Intent
Voices of Search Time to read: 1 minWhen building content around your keywords, you need to make sure it responds to the intention of the search. Cassie Dell delves into how to determine topic intent.Read More -
Trending Versus Evergreen
Voices of Search Time to read: 1 minOn the second installment of the Content Strategy Week, Cassie Dell, Senior SEO Client Success Manager at Searchmetrics, discusses balancing your focus between trending content and evergreen content.Read More -
Simple Keyword Research
Voices of Search Time to read: 1 minWelcome to the Content Strategy Week with Cassie Dell, Senior SEO Client Success Manager at Searchmetrics. Cassie and Ben simplify several ways of doing your keywords research.Read More -
How to Use Searchmetrics Content Analysis to Repurpose Your Content
Inside Searchmetrics Time to read: 7 minDiscover how to repurposes your existing content to drive more traffic with the help of Searchmetrics Content Analysis.Read More -
Big Data Versus Granular Insights
Voices of Search Time to read: 1 minSEO and content marketing consultant at Searchmetrics, Tom Wells, and Ben wrap up their conversation about the changes in SEO data sources. There is a fine balance to making larger perspectives out of big data and breaking it down into granular insights.Read More -
The Rise of Web Builders, CMS and Plugins
Voices of Search Time to read: 1 minTom Wells, SEO and content marketing consultant at Searchmetrics, and Ben continue their conversation about the changes in SEO data sources. Though platforms like Wordpress and Wix are practical, they may not be user-friendly in optimizing your website.Read More -
The State of Web Performance in 2021
Voices of Search Time to read: 1 minTom Wells, SEO and content marketing consultant at Searchmetrics, joins Ben to discuss changes in SEO data sources. We are continuously confronted with technological developments in optimizing websites. Tom and Ben dive into why web performance is having hard time catching up.Read More -
Help Us Build a Podcast SEO Tool
Voices of Search Time to read: 1 minJordan Koene, SEO strategist and advisor to Searchmetrics, and host Benjamin Shapiro continue their conversation on Google’s move to claim control over titles.Read More -
Did Google Roll Back Your Titles Yet?
Voices of Search Time to read: 1 minJordan Koene, SEO strategist and advisor to Searchmetrics, joins Benjamin Shapiro to chat about building an SEO tool to specifically support podcasters in picking out titles.Read More