Cassie Dell

Wrapping up the Content Strategy Week, Cassie Dell, Senior SEO Client Success Manager at Searchmetrics, breaks down timing and content updates. Keeping your content up to date is a big part of ranking high in SERPs. Cassie and Ben talk about how to preserve your rank.

Cassie Dell, Senior SEO Client Success Manager at Searchmetrics, gives advice on the kind of research that goes into outranking your rivals. Today, Cassie and Ben talk about assessing your competition to come up on top with your content. 

When building content around your keywords, you need to make sure it responds to the intention of the search. Cassie Dell delves into how to determine topic intent.

On the second installment of the Content Strategy Week, Cassie Dell, Senior SEO Client Success Manager at Searchmetrics, discusses balancing your focus between trending content and evergreen content. 

Welcome to the Content Strategy Week with Cassie Dell, Senior SEO Client Success Manager at Searchmetrics. Cassie and Ben simplify several ways of doing your keywords research.

Creating an SEO feedback loop is a vital process for learning your business, setting a strategy, implementing it, evaluating and knowing when to pivot. Understanding the context of your data and knowing how to communicate successes and needed improvements are critical to keeping SEO efforts from being siloed.

Although it’s tempting to just evaluate certain parts of your data, you need to evaluate data from all sources to gain a complete picture of your strategy’s performance. This includes segmenting and examining all sources from desktop and mobile data sources. Monthly evaluations of your SEO campaign can clearly illustrate its time to maturity and provide a detailed timeline for evaluation from other departments and higher ups.

A strong project foundation ensures your strategy will drive successful results. Keyword optimization should take priority, segmenting them into tagged lists like product keywords or brand keywords. Tagged lists make it easier to manage data variables. 

Determining and focusing on specific issue areas with your strategy is key to its effectiveness. If you have a strong technical foundation, you can focus on content and optimizing high value keywords. Although a strong website doesn’t guarantee it’s providing what your consumers are looking for. Ensure the right context exists for executing certain strategies, otherwise your strategy will be misaligned with your actual goals.

Your keyword list needs to address the who, what, when, where and why queries your consumers are using in search. As you begin conducting SEO research, analyze every aspect of your website to determine areas of improvement. Namely focus on areas that could immediately improve ROI to keep research focused without going too broad.