GUESTS & RESOURCES
- Cassie Dell: Website // LinkedIn
- The Voices of Search Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
Join host Ben as he continues SEO Workflow Week with Searchmetrics’ Client Success Manager Cassie Dell to explain the best methods to evaluate your SEO efforts.
Although it’s tempting to just evaluate certain parts of your data, you need to evaluate data from all sources to gain a complete picture of your strategy’s performance. This includes segmenting and examining all sources from desktop and mobile data sources.
Most people don’t know that SEO is a slow developing channel with high returns, which makes it difficult to evaluate and demonstrate an SEO strategy’s success. Monthly evaluations of your SEO campaign can clearly illustrate its time to maturity and provide a detailed timeline for evaluation from other departments and higher ups.
Evaluate your campaign against your competitors and yourself from the baselines you created at the beginning of the implementation process.