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Marcus Pentzek
Marcus Pentzek 2021/06/18

Why is it Baidu and not Google in China?

Voices of Search Time to read: 1 min

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Episode Overview:

Welcome to the China series on the Voices of Search Podcast with guest speaker Marcus Pentzek. In this series we’ll be exploring breaking into the Chinese market, from assessing whether its the right move for your organisation, how the market differs and all you need to know about Baidu, China’s biggest search engine.

Our guest speaker for this series is Searchmetrics’ Chief SEO Consultant, Marcus Pentzek. A specialist in international SEO, Marcus spend a significant time in China and had an in-depth knowledge of SEO for China and the benefits and challenges of expanding a business into the region.

In episode three of the series, Marcus explains why, even though Google has a presence, Baidu is the biggest and most popular search engine in China.

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Marcus Pentzek

Marcus Pentzek

Hello, my name is Marcus Pentzek and I’m Chief SEO Consultant at Searchmetrics. I do what I can to advise and assist our Suite customers with their search engine optimization needs. My passion is international SEO, including China, but not just China! Do go ahead and discuss what I’m writing here by leaving your comments – and you can also find me on LinkedIn.

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