Industry News and Trends
The tech industry is an exciting place to be and the world of search engine optimization is no different. Google’s search engine results pages are a volatile environment, with algorithm updates and new forms of search integrations that keep the SEO industry on its toes. Those of us who work in SEO are constantly working to understand what Google is doing to gain that competitive edge. At Searchmetrics, we keep you up to speed on the latest Google updates and the world of SEO. Understand which optimization tactics are en vogue and which have been consigned to the SEO history books.
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Google Indexing Update Promises Better Rankings for Specific Web Page Passages
Industry News and Trends Time to read: 12 minGoogle will be able to index individual passages and display them in the search results. How to prepare for the Indexing Update!Read More -
Page Experience: All you need to know about Google’s new ranking factor
Industry News and Trends Time to read: 10 minWith the new ‘Page Experience’ ranking factor, Google plans a search algorithm update in May 2021. Check out our blog post for all relevant information.Read More -
Managing SEO in a Time of Crisis
Industry News and Trends Time to read: 12 minThe power of search and SEO played an integral role in the first month of the pandemic and will continue playing a large role in the reopening and recovery process. Businesses need to understand that not only has our economy changed, but the very nature of how we search has changed as well.Read More -
Analysis: Why Google’s May 2020 Core Update is an E-A-T-Update
Industry News and Trends Time to read: 29 minIn the midst of the Corona Pandemic, Google is releasing its second Core Update 2020. Read all about the Google May 2020 Core Update here.Read More -
Relying on SEO in Uncertain Times
Industry News and Trends Time to read: 15 minWith the COVID-19 pandemic forcing consumers online and companies to rely on their digital marketplaces, maintaining a strong digital foundation is the key to success. Concentrating focus on three fundamental areas in your digital strategy not only improves SEO but also boosts conversion rates.Read More -
Google Shopping Ads: 3 Reasons Why Google is Now Giving Away Ads for Free
Industry News and Trends Time to read: 10 minIn an exciting move in the SEA sector, search results for Google Shopping will primarily consist of free product listings. Find more info in our blog.Read More -
Why Furloughing Your Digital Team During the COVID19 Crisis is a Bad Idea and What You Should Do Instead.
Industry News and Trends Time to read: 16 minThis article will explain why digital marketing is a wise investment, what you should do instead of laying off your team when times are tough.Read More -
A CMO’s Guide to SEO: The Myths, Pitfalls and Realities of SEO
Industry News and Trends Time to read: 11 minIf there’s one constant misconception that surrounds SEO, it’s perceived ambiguity. The everchanging nature of SEO requires coordinating across multiple disciplines like website performance, content strategy and customer intent.Read More -
Google Update February 2020: Background and Analysis
Industry News and Trends Time to read: 11 minA turbulent time in the Google SERPs continues with the February 2020 Google Update causing massive changes in search engine rankings and organic traffic.Read More -
How eCommerce Websites Can Use Real-Time SEO to Get Organic Product Features in Google
Industry News and Trends Time to read: 15 minAttention eCommerce SEOs! Find out how you can take advantage of Google's Popular Products Feature with real-time SEO via product feeds.Read More