Author Archive: Lea Manthey

Continuous learning, iterating and testing, as well as the ambition to keep up with the ever-changing world of digital marketing is what defines a true Digital Expert. To show our commitment to these goals and to encourage information sharing within the industry, we brought the Searchmetrics Digital Expert Week into being. Kicking off in and […]

December 10th, 2018 | Events No comments

With the year 2018 coming to a close, it’s time to recall the past, recap the highlights and look into the future. For this article, we have asked international industry experts to share their assessment of the latest digital marketing developments and reveal what’s on their personal wishlist for 2019. In addition, a lot of […]

December 4th, 2018 | General 1 comment
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Update November 13th, 2018: According to official Google Page Speed Insights Release Notes, Google Lighthouse Data is now used as the analysis engine to determine a website’s page speed performance. Lighthouse can also be used to investigate the overall performance of a website and explore individual ranking factors. What is behind Google Lighthouse Data, how do […]

November 13th, 2018 | Pulse 4 comments

At Searchmetrics, the software we produce to help customers rank online is as important as the people on our team who can help you make sense of it all.  As we launch the new Searchmetrics Digital Strategies Group, we talked to Tyson Stockton, Director of Services Enterprise, about the state of content marketing and why modern marketers […]

July 2nd, 2018 | Pulse No comments

At Searchmetrics, the software we produce to help customers rank online is as important as the people on our team who can help you make sense of it all.  As we launch the new Searchmetrics Digital Strategies Group, we talked to Jordan Koene, one of our leading consultants and SEO strategists, about the state of content marketing […]

June 21st, 2018 | Pulse 1 comment

At Searchmetrics, the software we produce to help customers rank online is as important as the people on our team who can help you make sense of it all.  As we launch the new Searchmetrics Digital Strategies Group, we talked to one of our SEO consultants and content strategists making up the core of the […]

June 14th, 2018 | About us, Pulse 4 comments

The world of search is evolving, with micro-targeting, voice search and accelerated mobile first initiatives upending the status quo and threatening to leave laggards to uncertain fates, speakers at the first Searchmetrics Summit in London said on May 9. The one-day search and content marketing conference explored how strategic SEO, technical SEO, digital marketing and […]

May 10th, 2018 | Pulse 4 comments

David Graveline, an SEO industry professional, has been in the industry since 2010. As a retail and digital product expert, he knows a thing or two about what it takes to succeed in retail today, especially when it comes to balancing on- and offline efforts. In this Pulse of the industry, we share a recent conversation between […]

April 12th, 2018 | Pulse No comments

If you’re only selling on Google, you might be missing out on half of your audience, says full-stack marketer Dustin Radin when he talks about the importance of listing a product on Amazon. In this interview with Searchmetrics Senior Manager Digital Marketing Holly Miller, he explains why having a strategy for only one of the big […]

April 3rd, 2018 | Pulse No comments

As the overlap between search and content marketing continues to grow, company executives increasingly are seeking solutions that bridge the two disciplines. That means we as online marketers face the task of establishing company goals and KPIs, and then communicating them to different stakeholders within the company. In terms of iterative feedback, mutual support and […]

March 9th, 2018 | Partners 4 comments
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