Olaf Kopp
Olaf Kopp is Co-Founder, Head of SEO and Chief Business Development Officer (CBDO) at Aufgesang Inbound Marketing GmbH. He specializes in online marketing and content marketing strategies throughout the customer journey, semantic SEO und digital brand building. As co-organiser of SEAcamp, he has been involved in social media marketing, Google AdWords, SEO and content marketing since 2005.
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Unwrapping the Secrets of SEO: The Role of Machine Learning in Google Search
Unwrapping the Secrets of SEO Time to read: 13 minIn this guest article, Olaf Kopp explains what exactly the term Machine Learning refers to and how neural networks are applied in Google Search.Read More -
Unwrapping the Secrets of SEO: How Does Google’s Knowledge Graph Work?
Unwrapping the Secrets of SEO Time to read: 10 minThe Knowledge Graph is Google’s semantic database. But how does the Knowledge Graph actually work? Find the answer in this guest post from Olaf Kopp.Read More -
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Unwrapping the Secrets of SEO: How Google Interprets Search Queries
Unwrapping the Secrets of SEO Time to read: 15 minVoice and mobile search has led to a sea change in how Google interprets search queries. Searchmetrics' Unwrapping the Secrets of SEO, explains howRead More
