SEO
Whether you’re an experienced search engine optimization veteran or whether you’re still wondering what SEO stands for, you’ll find everything you need in this section of our blog. Here, we bring you the most relevant industry news, backed up by our expert analysis, itself built upon the best, most comprehensive data in the industry. Read about the latest SEO trends, see which tactics belong on the scrapheap and find out which sites were hit by the latest update to Google’s search algorithm. We’ve got basics for beginners and expert tips for hardened SEO professionals. We ask the big questions – where will SEO be in 12 months time? And we get into the detail – what code tweaks can help improve my CTR? Whatever your SEO questions, you’ll find your answers here.
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Clinton vs Trump 2016: SEO and Content Performance in the US Presidential Election Campaign
Analysis Time to read: 18 minWe analyze how Donald Trump and Hillary Clinton's websites perform in terms of content and SEO – how do the Google rankings reflect the overall campaign?Read More -
Penguin Update 4.0 – Our Impact Analysis
Industry News and Trends Time to read: 10 minOur analysis of Google's latest update, Penguin 4.0: what it is, what it does and what it means for webmasters and SEOs looking to optimize their websites.Read More -
10 Reasons Why China Excites and Scares Online Marketers
Facts & Figures Time to read: 8 minChina’s e-commerce market is different: Amazon and Google are called Alibaba and Baidu. Instead of Facebook, there's WeChat. Get the best facts here!Read More -
Why the Webmaster Won’t Wink at Wicked Widgets
Analysis Time to read: 6 minGoogle Webmaster calls foul on wicked widgets, warns websites to clean up their act quickly or face penalties, which can include visibility lossRead More -
What’s New in Universal Search: 2016 Edition
Analysis Time to read: 9 minChange is not always visible but where Google’s SERP is concerned, it seems to be a Petri dish of ongoing, observable improvements.Read More -
Domain Authority Consolidation: An Observation of dictionary.com
Analysis Time to read: 4 minIn observing dictionary-related domains, we noticed one domain that appears to have rocketed to a new level of visibility over the rest. Or has it?Read More -
Return of the Phantom: Part 4
Industry News and Trends Time to read: 15 minClear trends have emerged in our data indicating that Google is devaluing specific areas of domains for pages exhibiting poor quality and user experience.Read More -
“Mobilegeddon 2” Gets Hype, but Mobile Friendliness is Here to Stay
Analysis Time to read: 7 minWe at Searchmetrics wonder if in fact “Mobilegeddon 2” is really kicking up any dust at all.Read More -
Failing to Scale Will Make Your SEO Pale
Unwrapping the Secrets of SEO Time to read: 10 minThe world of SEO can come in all shapes and sizes, and staffing often depends on how much time and energy your company has to do things on its own.Read More -
How to Win the Ring in the App Dating Game
Unwrapping the Secrets of SEO Time to read: 7 minChoosing a mobile app can be like going on an amazingly bad first date. Google and Apple are trying to change that.Read More