SEO
Whether you’re an experienced search engine optimization veteran or whether you’re still wondering what SEO stands for, you’ll find everything you need in this section of our blog. Here, we bring you the most relevant industry news, backed up by our expert analysis, itself built upon the best, most comprehensive data in the industry. Read about the latest SEO trends, see which tactics belong on the scrapheap and find out which sites were hit by the latest update to Google’s search algorithm. We’ve got basics for beginners and expert tips for hardened SEO professionals. We ask the big questions – where will SEO be in 12 months time? And we get into the detail – what code tweaks can help improve my CTR? Whatever your SEO questions, you’ll find your answers here.
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Read My Lips: Voice Now Posed For Big Mobile Search Wins
Industry News and Trends Time to read: 7 minWith Google's latest announcements at Google I/O 2016, it's clear the search king is launching a double-barreled assault on the mobile market.Read More -
Sun Tzu’s Art of Online Warfare: The Great Keyword Battles
Unwrapping the Secrets of SEO Time to read: 10 minIn the great battle for eyeballs and dollars, the art is in understanding who your true competitors are.Read More -
Google Doesn’t Want You to Read This
Industry News and Trends Time to read: 5 minA recent survey found that in the retail shopping industry, organic consumer Google search traffic on desktop delivered 95% of all consumer conversions.Read More -
Using Data to Help Save the World
Unwrapping the Secrets of SEO Time to read: 4 minOur own Abhishek Thakur took home awards in the U.S. as part of a team that created an algorithm to identify at-risk populations for cervical cancer.Read More -
Strengthening Search and the Future of the Spoken Word
Industry News and Trends Time to read: 11 minAccording to the speakers at SearchLove Boston, online search no longer is simply a province good keywords and backlinks.Read More -
Are Speed Ranking Factors a Magic 8-Ball for Google?
Analysis Time to read: 8 minFor a while now, the stock answer to the question of whether speed matters much as a Google search ranking factor has been a source of frustration.Read More -
Excel Add-Ins for Searchmetrics Data: Number Crunching and Dynamic Excel Reports with e4SEO
Suite News Time to read: 5 minThere is now a dedicated Excel add-in for our data, which lets you export data from the Suite straight into Excel. Bonus: a SeoTools for Excel connector.Read More -
Google’s Phantom Menace: Publishers clean up your act
Industry News and Trends Time to read: 6 minGoogle’s Phantom algorithm updates have been both a surprise and menace to sites trying to maintain high SEO visibility.Read More -
Mobilegeddon 2: Are You Facing Godzilla or a Gazelle?
Industry News and Trends Time to read: 5 minLast month, Google announced an update that “increases the effect of the (mobile-friendly) ranking signal” and will begin happening at some point in May.Read More -
Emotional SEO: Finding your online Cookie Monster
Unwrapping the Secrets of SEO Time to read: 7 minIn the SEO world today, the trick is creating enough of an emotional connection with your customers to drive browsing from casual to conversion.Read More