SEO
Whether you’re an experienced search engine optimization veteran or whether you’re still wondering what SEO stands for, you’ll find everything you need in this section of our blog. Here, we bring you the most relevant industry news, backed up by our expert analysis, itself built upon the best, most comprehensive data in the industry. Read about the latest SEO trends, see which tactics belong on the scrapheap and find out which sites were hit by the latest update to Google’s search algorithm. We’ve got basics for beginners and expert tips for hardened SEO professionals. We ask the big questions – where will SEO be in 12 months time? And we get into the detail – what code tweaks can help improve my CTR? Whatever your SEO questions, you’ll find your answers here.
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Phantom Update III: What Google’s updated Quality Guidelines could mean for page rankings
Industry News and Trends Time to read: 8 minGoogle's updated quality guidelines seem to be affecting rankings. This data analysis provides first insights into which branches could be affected.Read More -
RankBrain, AI, and the Evolving Anatomy of Google
Industry News and Trends Time to read: 8 minThis article discusses what we know so far about RankBrain Google's machine learning addition to its core algorithm, as well as its implications for search.Read More -
Mobile Ranking Factors 2015: The Rise of Mobile Search
Analysis Time to read: 10 minArticle introducing Searchmetrics study, Mobile Ranking Factors 2015. This study offers key insights into mobile search, contrasted with desktop results.Read More -
Site Structure Optimization with Searchmetrics Suite – Part 1: the Optimum Setup
Unwrapping the Secrets of SEO Time to read: 13 minSite Structure Optimization (SSO) provides users of the Searchmetrics Suite with an overview of the technical features of their web projects.Read More -
Correlation vs. causality and the Ranking Factors infographic
Analysis Time to read: 10 minFollow up article on the Searchmetrics Ranking Factors Study 2015, discussing difficulties in data interpretation and focusing on causality and correlation.Read More -
Visibility Guard (beta): preemptive loss prevention via automatic monitoring
Suite News Time to read: 8 minVisibilty Guard from Searchmetrics is an innovative new solution to protect your most important money pages from costly, unexpected losses in traffic and conversions caused by unexpected technical errors.Read More -
Google to Restrict Access to Autocomplete API – What This Means for Keyword Research Tools
Analysis Time to read: 3 minAs Google restricts access to its autocomplete API, this Searchmetrics article outlines the possivle effects for keyword research tools.Read More -
The Top 5 Ranking Factors for 2015: How Strong is Your Hand?
Analysis Time to read: 7 minThe Searchmetrics Ranking Factors Study 2015 investigates which factors are most important for great Google rankings, and how these can be benchmarked.Read More -
Google Panda Update 4.2: Are there any results yet?
Industry News and Trends Time to read: 5 minAfter Google started the rollout of the Panda Update 4.2, we analyzed the winners and losers of the new ranking algorithm change.Read More -
Google AdWords & Shopping: These Companies Advertise The Most
Analysis Time to read: 7 minWe have analyzed the two most important advertising forms in the U.S. search results of google.com – Google AdWords & Google Shopping. Download the studyRead More