Holly Miller
Holly Miller was a Senior Manager of Digital Marketing at Searchmetrics. In this role, she lead digital marketing efforts and the strategy behind blending earned and paid media channels with content marketing, social media and events in partnership with the Global Marketing and Content Marketing teams. Prior to this, Holly delivered SEO insights to some of the world’s largest brands as a member of the Searchmetrics Professional Services team. A true SEO lover, Holly draws her enthusiasm for search from a diverse set of professional experiences in online marketing from communications to creative agency work. She's passionate about sharing her unique professional insight to help marketers improve their customer experience through the use of data.
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Unwrapping the Secrets of SEO: Getting Ranked Into An Answer Box
Unwrapping the Secrets of SEO Time to read: 13 minGetting ranked into a Google Answer Box is simple if you follow a few simple rules for increasing your on-page visibility, a Searchmetrics blog post revealsRead More -
Alexa, How Do I Beat Amazon? Online and The Big Brand Conundrum
Memo to the Modern Marketer Time to read: 7 minHow does the human touch fit into online and the big brand conundrum? Algorithms, voice search help Amazon, big brands; mastering the human factor wins.Read More -
Unwrapping the Secrets of SEO: “What Should I Write About?”
Unwrapping the Secrets of SEO Time to read: 12 minUnwrapping the Secrets of SEO delves this time into "What Should I Write About," with tips on how to explore topics in the Searchmetrics SEO ExperienceRead More -
Why We’re Killing Searchmetrics Ranking Factors (Hint: Google Made Us)
Analysis Time to read: 10 minThis year is a chance to do things differently so Searchmetrics Ranking Factors is geting a reboot to outline a new focus on content relevance. Download nowRead More -
Searchmetrics Ranking Factors: Rebooting for Relevance
Analysis Time to read: 10 minThe end of the year is a chance to do things differently so Searchmetrics Ranking Factors is getting a reboot. The study can be downloaded from December 13.Read More -
What’s New in Universal Search: 2016 Edition
Analysis Time to read: 9 minChange is not always visible but where Google’s SERP is concerned, it seems to be a Petri dish of ongoing, observable improvements.Read More -
Domain Authority Consolidation: An Observation of dictionary.com
Analysis Time to read: 4 minIn observing dictionary-related domains, we noticed one domain that appears to have rocketed to a new level of visibility over the rest. Or has it?Read More -
Return of the Phantom: Part 4
Industry News and Trends Time to read: 15 minClear trends have emerged in our data indicating that Google is devaluing specific areas of domains for pages exhibiting poor quality and user experience.Read More -
“Mobilegeddon 2” Gets Hype, but Mobile Friendliness is Here to Stay
Analysis Time to read: 7 minWe at Searchmetrics wonder if in fact “Mobilegeddon 2” is really kicking up any dust at all.Read More
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