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  • 2020 Prediction Month: Why Visual Search Will Surpass Voice Search in 2020

    Voice search is an intriguing, exciting component of the total search experience, but little data has been collected on its efficacy to accurately solve user search queries. As developers and search giants like Google continue to iterate and improve the voice search experience, visual search remains strong and continues to grow in popularity among users. Join host Ben as he concludes 2020 Predictions Month with Perficient Digital's Eric Enge reviewing why image search is so appealing and discuss the various obstacles preventing progress with voice search.
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  • 2020 Prediction Month: Google Increases Efforts to Integrate More UI Features

    Google's initiatives to update and expand its search ecosystem in 2019 led to major gains for the company, changing the way SEOs utilize and interact with their platform. Their efforts are already bearing fruit, as they've begun to draw more users to its platform and ecommerce experience with intuitive UI features. Join host Ben as he speaks with Eric Enge, chief manager at Perficient Digital to analyze Google's new UI features, how they impact SEOs and what tactics to use to get the most benefit from them.
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  • 2020 Prediction Month: Google Aims to Acquire More of Amazon’s Ecommerce Territory

    We're only a month into 2020 and Google is already squaring up with ecommerce heavyweights like Amazon, releasing two updates with one vastly improving the Google Shopping Experience. As Google makes inroads to acquire valuable ecommerce territory, Amazon remains a stalwart competitor as the preferred performance marketing channel with consumer package companies. Join host Ben and Forrester Analyst Collin Colburn as they analyze Google's new plan of attack, how Amazon may respond and who could emerge the victor in the battle for ecommerce territory.  
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  • 2020 Prediction Month: Identifying Macro-Marketing Trends in SEO

    It's no surprise that macro-economic trends significantly impact the SEO industry. What is surprising is the sources of these significant trends - 2020 presidential candidates. Join host Ben and Forrester Analyst Collin Colburn as they continue their 2020 Prediction Month series discussing how 2020 presidential candidates' campaign ads negatively affect brands' visibility and how traditional marketing efforts still retain high value in a digital marketplace.
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  • 2020 Prediction Month: An Expert’s Revealing Insights on SEO’s Future

    Updates and changes in the search industry often hit fast and furious, and it takes a well-trained eye to quickly analyze them just to keep up with every new advancement. Join host Ben as he chats with Forrester Analyst Collin Colburn, a search industry expert, as he shares his experiences, research and industry insights on trending changes and new developments in 2020.
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  • Google Jumpstarts 2020 with Selection and Filtering Algorithm Update

    Google wasted no time entering 2020 with a bang, releasing a core algorithm update and updating their Google Shopping Experience within the same week. Join Ben and Searchmetrics CEO Jordan Koene as they review and analyze the immediate impact of Google’s first update of 2020 and offer key advice on how to best strategically react.
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  • Career Day: A Philosophical Curiosity Yields SEO Success

    The internet has become a massive forum, bringing people together to exchange knowledge, ideas and goods. This exchange is rooted in philosophical principles creating a marketplace of sharing news, information and strategies amongst the SEO community. Join Ben for career day as he interviews Mozilla’s Global Head of SEO Raphael Raue who shares how philosophy has inspired his passion for SEO and fostered his drive to solve problems posed by the SEO community.
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  • 20/20 Vision: Rules Regulating Low Value Content Intensify

    The internet launched nearly 30 years ago and now has more than 1.7 billion websites. Google’s web crawlers can comb websites incredibly fast, but as the amount of webpages increase, Google and other search giants may need to regulate outdated content just to keep up. Join Ben and Searchmetrics CEO Jordan Koene as they conclude 20/20 Vision Week with a final discussion predicting what policies and rules Google may implement to regulate older, low value content.
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  • 20/20 Vision: The Impending End of the Backlink

    The backlink, a staple of SEO best practices, is trending toward an inevitable end in 2020 and beyond as search giants like Google look to better authority-building practices. Join Ben and Searchmetrics CEO Jordan Koene as they continue 20/20 vision week discussing the impending end of backlinks and recommend tactics SEOs should focus on as backlink value decreases.
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  • 20/20 Vision: Google Expands its Update Communications

    The number of Google algorithm updates reached a new high in 2019, along with their transparency in communication to keep the industry informed on the most recent changes. Join host Ben and Searchmetrics’ CEO Jordan as they review Google’s communication strategies and share what information they expect Google to provide in future announcements.
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