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  • 2019 Content Performance Evaluation Strategies – John Lincoln // Ignite Visibility

    Google's algorithm updates shook up the SEO landscape in 2019, forcing expert SEOs to question what the best method is to evaluate their content's performance throughout a year full of changes. Join Ben as he chats with SEO expert John Lincoln from Ignite Visibility, who was recently named the Search Marketer of the Year by Search Engine Land, as he shares his expertise on the best way to evaluate your content's performance in 2019 and how to create a new content marketing roadmap for 2020 inspired by Google's updates.
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  • Yearly Planning: Evaluating SEO Performance to Prepare for 2020 – Jordan Koene // Searchmetrics

    In order to take a confidently informed step forward with your SEO plans and goals for the next year, it’s important to take a retrospective look back to ensure your plan starts off on the right foot. Join Ben and Jordan as they examine the best method to formulating a SEO strategy for next year, explain the benefits of inter-departmental goal setting and the different ways you can develop new career paths within SEO in 2020.
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  • Google BERT Algorithm Update: Contextualizing User Search Intent – Jordan Koene // Searchmetrics

    Speculation and uncertainty surround Google’s sudden BERT algorithm update, raising questions among experts in the industry on how big of an impact it will have on search and marketing strategies. Join host Ben and Searchmetrics’ Jordan Koene as they discuss BERT’s initial impact, how it’s changing the way Google analyzes context behind user search queries and how companies should avoid making abrupt, reactionary changes to their marketing strategies.
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  • October 2019 Winners and Losers: Amazon Soars While Travel Sites Plummet

    The last series of Google algorithm updates, including the latest BERT update, are flying like a flurry of boxing jabs, with BERT being the most recent surprise jab from the tech giant. Some companies are successfully dodging the latest punches and coming out on top, while other companies have been taking them square on the chin. Join Ben and Tyson as they discuss some of the early SEO winners and which companies got KO’ed by BERT in the latest Google algorithm update round.
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  • Trimming Content to Improve Your Website’s Performance – Eric Enge // Perficient Digital

    Flowers can’t truly bloom and stand out amongst the foliage without a little pruning – the same can be said for content on your website. Trimming excess content may sound harmful to your content strategy, but pruning excess content to enhance your high-performing content can significantly improve your content marketing efforts. Join Ben as he welcomes back Eric Enge, general manager for digital marketing at Perficient Digital, to discuss successful approaches to content trimming and how to prevent trimming too much.
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  • Content Portfolio Evaluation and Development Strategies – Robert Rose // Content Marketing Institute

    Content collateral are like bricks – a single brick doesn’t hold much value but assembling thousands together provide a foundation and create a superstructure that can take your content marketing efforts to new heights. Join Ben as he concludes his interview with Robert Rose, chief strategy advisor at the Content Marketing Institute, as they discuss how to develop and grow a powerful content portfolio and how to evaluate a single piece of content’s worth in relation to your greater content collection.
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  • Structuring a Powerhouse Content Marketing Team – Robert Rose // Content Marketing Institute

    The modern digital landscape provides robust tools and abundant resources that any business can use to easily create their own content, but it takes an efficiently structured content team to truly achieve your business’ content marketing goals. Join Ben as he continues his Content Optimization Month discussion with Content Marketing Institute’s Robert Rose as he explains the pros and cons of different content marketing team organizational structures and the best way to create and structure your own powerhouse content marketing team.
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  • Establishing Content Relevancy in a Crowded Marketplace – Robert Rose // Content Marketing Institute

    Ineffective content marketing strategies are plaguing the competitive marketing landscape, obscuring and limiting the reach of content for everyone striving for visibility in their respective industries. Join host Ben as he welcomes back content expert Robert Rose from the Content Marketing Institute as he leads a discussion on the current state of content marketing and clarifies the essential content strategies companies need to practice to elevate and separate their content from the chaff.
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  • Content Evaluation Time Savers

    In the fast-paced, ever changing world of SEO quick decision making matters. Time is a valuable currency; spend too much of it on content optimization and you stand to lose gains in other areas of your content strategy. Join our host Ben as he concludes High Value Content Week with a final discussion on how to best prioritize your time when evaluating and optimizing content with Searchmetrics’ Content Lead Marlon Glover.
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  • Syndicating Your Content and SEO Benefits

    Syndicating high value content on various channels like social media, email and video outlets is a powerful method to expand your content’s reach, but a poorly executed content syndication plan can pose a significant risk to your ranking endeavors. Join Ben and Searchmetrics’ Content Lead Marlon Glover as they continue their High Value Content Week discussion by evaluating content syndication benefits, reviewing useful tools to aid your syndication efforts and why customer engagement is crucial to a successful plan.
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