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  • 20/20 Vision: A Rise in Featured and Vertical Paid Elements

    As Google moves to increase zero-click SEO positioning it’s also adding more vertical based paid ad elements, which raises an important question – How will these changes affect brands and advertisers? Join Ben and Searchmetrics’ CEO Jordan as they continue 20/20 Vision Week discussing Google’s focus on increasing featured elements and analyzing how these changes will impact the search ecosystem and competitive landscape.
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  • 20/20 Vision: Increasing Zero-Click SEO Positioning

    SEO experienced massive changes throughout the 2010s with the rapid development of new technologies, which forever changed the ways we shop, conduct business, search and connect with each other. As we enter a new decade, SEOs everchanging nature guarantees the industry will undergo more changes well into the 2020s, but what those changes will look like remains uncertain. Join host Ben and Searchmetrics' CEO Jordan Koene as they kick off the first episode of the new year with 20/20 Vision week as they predict the increase of zero-click positioning in 2020.
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  • Google’s Holiday Shopping Experience: Black Friday Recap

    We’ve reached the end of the road for 2019 on the Voices of Search podcast, rounding out the year taking one final look at data from Black Friday’s aftermath. Join host Ben and Searchmetrics CEO Jordan Koene as they review some of the big winners and the key winning strategies from Black Friday. Also, Ben and Jordan and take a moment to reflect on the Voices of Search’s growth in 2019 and share with listeners what they can expect from the podcast in 2020.
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  • Analyzing Google’s Holiday Shopping Experience Search Data

    In the spirit of giving this holiday season Searchmetrics is sharing a huge gift from Google with our listeners. Google shared the top 100 products users searched in Google’s Shopping Experience with a select group of SEOs before releasing the data to the public. Join Ben and Searchmetrics’ CEO Jordan Koene as they review Searchmetrics’ analysis of Google’s Shopping Experience data and reveal the greater implications the data holds for the future of holiday search.
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  • Career Day: How Multimedia Production Skills Created an SEO Rockstar

    One inquisitive search is sometimes all it takes to inspire a career change to SEO. FastSpring’s Hamilton Kiah applied his vast portfolio of multimedia production skills to SEO and became a known, trusted digital media strategist. Join Ben as he interviews Kiah on when he first discovered his passion for SEO, how his robust multimedia production skills closely align with core SEO practices and how it’s led him to develop a lucrative career.
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  • Improving Cross-Functional Relationships to Boost SEO Endeavors

    Excellent SEO strategies depend on strong cross-functional relationships to effectively succeed. Building sturdy cross-functional relationships require meticulous cultivation much like building a strong SEO strategy requires. Join Ben as he catches up with returning guest Ryan Purtill from Healthline Media on how to build a culture of collaboration to boost department-wide success within a company and how to navigate common difficult relationships between PPC and organic search focused teams.
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  • Trending SEO News Stories: YouTube, Site Speed and Updates

    One reliable constant that keeps the SEO industry on its toes is SEO’s never ending variability. Keeping up with the endless changes is a huge task on its own on top of executing a successful marketing plan, but maintaining industry awareness is one of the best ways to stay ahead of the curve. Join Ben and Jordan as they launch Searchmetrics’ first breaking news episode where they aim to increase awareness of industry changes and updates as they discuss three breaking news stories impacting SEO.
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  • 2019 Content Performance Evaluation Strategies

    Google's algorithm updates shook up the SEO landscape in 2019, forcing expert SEOs to question what the best method is to evaluate their content's performance throughout a year full of changes. Join Ben as he chats with SEO expert John Lincoln from Ignite Visibility, who was recently named the Search Marketer of the Year by Search Engine Land, as he shares his expertise on the best way to evaluate your content's performance in 2019 and how to create a new content marketing roadmap for 2020 inspired by Google's updates.
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  • Yearly Planning: Evaluating SEO Performance to Prepare for 2020

    In order to take a confidently informed step forward with your SEO plans and goals for the next year, it’s important to take a retrospective look back to ensure your plan starts off on the right foot. Join Ben and Jordan as they examine the best method to formulating a SEO strategy for next year, explain the benefits of inter-departmental goal setting and the different ways you can develop new career paths within SEO in 2020.
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  • Google BERT Algorithm Update: Contextualizing User Search Intent

    Speculation and uncertainty surround Google’s sudden BERT algorithm update, raising questions among experts in the industry on how big of an impact it will have on search and marketing strategies. Join host Ben and Searchmetrics’ Jordan Koene as they discuss BERT’s initial impact, how it’s changing the way Google analyzes context behind user search queries and how companies should avoid making abrupt, reactionary changes to their marketing strategies.
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