SEO
Whether you’re an experienced search engine optimization veteran or whether you’re still wondering what SEO stands for, you’ll find everything you need in this section of our blog. Here, we bring you the most relevant industry news, backed up by our expert analysis, itself built upon the best, most comprehensive data in the industry. Read about the latest SEO trends, see which tactics belong on the scrapheap and find out which sites were hit by the latest update to Google’s search algorithm. We’ve got basics for beginners and expert tips for hardened SEO professionals. We ask the big questions – where will SEO be in 12 months time? And we get into the detail – what code tweaks can help improve my CTR? Whatever your SEO questions, you’ll find your answers here.
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Aligning SEO and Corporate Goals
Voices of Search Time to read: 1 minIn the first instalment of the SEO Planning Series on Voices of Search, Jordan Koene explores the importance of aligning SEO with your overall corporate goals, and how this is esential regardless of the size of your business.Read More -
June Winners and Losers
Voices of Search Time to read: 1 minCheck out this month's winners and losers and see how the recent Google Updates have had an impact with Jordan Koene, SEO Strategist and Advisor to Searchmetrics and and host Benjamin Shapiro.Read More -
CWV Rollout? Page Experience Update
Voices of Search Time to read: 1 minNow that Google's Page Experience Ranking Factors Update is here, what do SEOs have to look forward to? Today, Jordan Koene and Benjamin Shapiro break down what the Core Web Vitals Update means for SEOs.Read More -
Google Core Update Alert (June 2021)
Voices of Search Time to read: 1 minThe roll-out of the Google Core update is something that every SEO has been anticipating, especially over the last couple of months. Now that it’s finally here, what can we expect? Jordan Koene, SEO strategist and advisor at Searchmetrics, joins host Benjamin Shapiro to answer these questions.Read More -
MUM AI Algorithm Update
Voices of Search Time to read: 1 minWhat really is the MUM AI update? As we have come to know and accept, a Google update means that you’ll probably need to adjust your optimization strategy. Join Searchmetrics' Advisor and SEO Strategist Jordan Koene as he looks into the implications of this update on SEO.Read More -
Semantic Search’s Impact On SEO
Voices of Search Time to read: 1 minKathy Brown, SEO consultant at Searchmetrics joins host Benjamin Shapiro to talk about the impact of semantic search on SEO. What is semantic search? And why is Google investing in it?Read More -
Search & Market Insights
Voices of Search Time to read: 1 minDiscover the value of leveraging search data within your organization, translating keywords and category data to assess trends in your market and how communicate the value of these metrics with Searchmetrics' Head of Insights, Lisiann Kohnke.Read More -
You don’t know your market, yet…
Voices of Search Time to read: 1 minJoin Lisann Kohnke, Head of Insights at Searchmetrics, joins Benjamin Shapiro to discuss the importance of search data in identifying your market online, the complexity of understanding which keywords are most relevant to your target audience.Read More -
Core Web Vitals Study Review
Voices of Search Time to read: 1 minMarcus Tober discusses his recent Study conducted about the impact of Core Web Vitals on website ranking and what developers need to do to meeting the standards to get good scores for Google's new Page Experience Ranking Factors.Read More -
Common misconceptions about Baidu
Voices of Search Time to read: 1 minSearchmerics SEO Expert Marcus Pentzek explains how Baidu in China is sometimes misunderstood, from domain name needs, the value of meta descriptions and backlinks and publishing content that will be ranked on the search engine.Read More