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MUM AI Algorithm Update


Episode Overview:

Jordan Koene, SEO strategist and advisor at Searchmetrics, drops in with Benjamin Shapiro to talk about the announcement of Google’s MUM AI update. What really is the MUM update? As we have come to know and accept, a Google update means that you’ll probably need to adjust your optimization strategy.

Today, Ben and Jordan get into the details of what MUM AI does and how it differs from BERT.

Looking for more information about what Google MUM AI might mean for SEO? Check out our blogpost here!


Jordan Koene

Jordan Koene

Previously the CEO of Searchmetrics Inc, Jordan Koene is an Advisor to Searchmetrics, supporting the thought leadership and innovation. Prior to working at Searchmetrics he was the Head of SEO and Content Development at eBay where he led the development of content and technical improvements for the organization. He is an expert in SEO with over 20 year’ experience in the field.

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